Nusair khaldoon (17 risultati)

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Paperback or Softback. Condizione: New. Business-To-Customer Relationship Marketing for Travel Industry. Book.

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Condizione: New. In English.

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Condizione: New. pp. 116.

Kartoniert / Broschiert. Condizione: New. Due to its interactive capability, e-commerce hasbeen considered a promising tool for relationshipmarketing. However, as competition increases amongthe online travel businesses, the pressure not justto attract new customers, but to r.

Taschenbuch. Condizione: Neu. Business-To-Customer Relationship Marketing for Travel Industry | The Role of Commitment | Khaldoon Nusair | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639099409 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. …

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Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

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PF. Condizione: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. Print on Demand pp. 116 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Due to its interactive capability, e-commerce hasbeen considered a promising tool for relationshipmarketing. However, as competition increases amongthe online travel businesses, the pressure not justto attract new customers, but to retain existingones, is intense. Relationship commitment is crucialto a vendor s survival. This book develops a theory-based model ofrelationship commitment in an online travel domain.Leaning on the foundations of marketing literatureand the three theories of relationship commitment(the investment model, organizational commitmenttheory, and commitment-trust theory), this studydevelops a conceptual framework that explains howcustomers develop commitment.The results showed the pivotal role of affectivecommitment as an antecedent to positive WOMcommunications. Of the two forms of commitment,affective commitment had a stronger positive impacton word-of-mouth. Moreover, the results have shownthat satisfaction leads to higher affectivecommitment, which in turn has a strong influence onpositive word-of-mouth communications. This studyalso highlighted the importance of trust forestablishing long-term relationships with a travelretailer.…

Condizione: New. PRINT ON DEMAND pp. 116.