Ojha abhijeet (5 risultati)
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Da: California Books, Miami, FL, U.S.A.California Books
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EUR 46,99
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Condizione: New.
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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EUR 47,96
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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EUR 44,58
EUR 4,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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EUR 46,26
EUR 13,97 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
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- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 60,72
EUR 62,47 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Pharmaceutical Marketing Management' is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book o…ffers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing.Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.Moreover, the book also delves into the specific nuances of the pharmaceutical market, with sections on quantitative and qualitative aspects of the market, consumer profiling, and the prescribing habits of physicians. The importance of market research and product management is also explored, along with the determinants of the promotional mix and pricing strategies.With a focus on providing a strategic approach to pharmaceutical marketing from an organizational and business perspective, this book is an invaluable resource for students, professionals, and those interested in business strategy, decision making, and international marketing.Contents:1. Marketing2. Product Decision3. Promotion4. Pharmaceutical Marketing Channels5. Pricing.
