oloko margaret (44 risultati)

Condizione: New.

Condizione: New. In.

Taschenbuch. Condizione: Neu. Neuware -Today, multinational corporations are increasingly conducting business globally, which has increased in scope due to the increasing complexity as the companies operate across national, cultural and social boundaries. The greatest challenge facing the corporations is to acknowledge the cultural differences in every host country and to manage the business cohesively to achieve set objectives. Current literature indicates that culture is an important determinant of organizational performance in host countries. Hofstede (1991),reported that power distance is the extent to which a society accepts an unequal distribution of power in organizations within a hierarchy. He reported that subordinates in a high power distance culture are highly dependent on their superiors for direction and further suggested that employees manage their work according to what the managers stipulate. While, a firm operating in a low power distance country culture is likely to rely on high employee empowerment and consequently, the job factors will be positive and organizational performance will be high.Books on Demand GmbH, Überseering 33, 22297 Hamburg 132 pp. Englisch.

Paperback. Condizione: Brand New. 288 pages. 8.66x5.91x0.65 inches. In Stock.

Taschenbuch. Condizione: Neu. Marketing Strategy for Managers | An International Perspective | Margaret Oloko | Taschenbuch | 288 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330052925 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. Neuware -MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace Such success is possible when they apply Marketing Strategy for Managers. This book will show you how to do the same in your organization. Although most managers are not aware that a clear and articulate strategy can work out wonders, success in the market place today hinges on getting it right the first time by designing the right strategy for a business operation. This book is a wonderful reminder that a strategy can work out magic culminating in first class performance for an organization. It is therefore a must-read for practicing managers as well as students both at the post and under graduate levels who wish to effectively manage their organizations and further their skills in Marketing respectively. Success in marketing does not just happen in a vacuum; It happens when managers can get things done. Therefore, Margaret Oloko shows how the managers and students can overcome the dynamics of the ever changing market place that is today occasioned by globalization and technological change. Thus, the magic here is to design an appropriate strategy to fit every situation in the market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 288 pp. Englisch.

Taschenbuch. Condizione: Neu. International Business Management | International Business Perspective | Margaret Oloko | Taschenbuch | 244 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783847378754 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. Neuware -This book is an ideal reference for both undergraduate and postgraduate students and other readers interested in undertaking a course in international business management. it will help them in applying knowledge of international business in various situations facing firms today. It also designed to develop the students' analytical skills with comprehensive review of business operations from the international perspective. Among the topics examined include overview of international business; the concept of globalization; international strategic management; evolution of multinational corporations; segmentation, targeting and positioning in the foreign markets; international marketing mix including product, place, price and promotion decisions; international brand management; service marketing overseas; foreign market entry strategies; foreign market selection mode including return on investment, the BCG matrix, general electric and competitive advantage model; global business structure; global organizing, planning and control.Books on Demand GmbH, Überseering 33, 22297 Hamburg 244 pp. Englisch.

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. Neuware -ESTRATEGIA DE MARKETING PARA DIRECTIVOS ¿Cómo pueden los profesionales del marketing destacar en un mercado turbulento Ese éxito es posible cuando aplican la Estrategia de Marketing para Directivos. Este libro le mostrará cómo hacer lo mismo en su organización. Aunque la mayoría de los directivos no son conscientes de que una estrategia clara y articulada puede hacer maravillas, el éxito en el mercado actual depende de que se acierte a la primera diseñando la estrategia adecuada para una operación empresarial. Este libro es un magnífico recordatorio de que una estrategia puede hacer magia y culminar en un rendimiento de primera clase para una organización. Por lo tanto, es una lectura obligada para directivos en activo y estudiantes de postgrado y licenciatura que deseen gestionar eficazmente sus organizaciones y mejorar sus conocimientos de marketing. El éxito en marketing no se produce en el vacío, sino cuando los directivos consiguen hacer las cosas. Por lo tanto, Margaret Oloko muestra cómo los directivos y los estudiantes pueden superar la dinámica del mercado en constante cambio que hoy en día está ocasionado por la globalización y el cambio tecnológico. Así pues, la magia consiste en diseñar una estrategia adecuada para cada situación del mercado.Books on Demand GmbH, Überseering 33, 22297 Hamburg 240 pp. Spanisch.

Condizione: New.

Taschenbuch. Condizione: Neu. Neuware -STRATEGIE MARKETING POUR LES MANAGERS Comment les responsables marketing peuvent-ils exceller sur un marché turbulent Ce succès est possible lorsqu'ils appliquent la stratégie marketing pour les managers. Ce livre vous montrera comment faire de même dans votre organisation. Bien que la plupart des managers ne soient pas conscients qu'une stratégie claire et articulée peut faire des merveilles, le succès sur le marché d'aujourd'hui dépend de la réussite dès la première fois en concevant la bonne stratégie pour une opération commerciale. Ce livre nous rappelle qu'une stratégie peut faire des miracles et déboucher sur des performances de premier ordre pour une organisation. Il s'agit donc d'une lecture indispensable pour les managers en exercice ainsi que pour les étudiants de niveau supérieur et inférieur qui souhaitent gérer efficacement leurs organisations et améliorer leurs compétences en marketing. Le succès en marketing ne se produit pas dans le vide ; il se produit lorsque les managers sont capables de faire avancer les choses. C'est pourquoi Margaret Oloko montre comment les managers et les étudiants peuvent surmonter les dynamiques du marché en constante évolution qui est aujourd'hui engendré par la mondialisation et le changement technologique. La magie consiste donc à concevoir une stratégie appropriée pour s'adapter à chaque situation sur le marché.Books on Demand GmbH, Überseering 33, 22297 Hamburg 244 pp. Französisch.

Taschenbuch. Condizione: Neu. Neuware -MARKETINGOVAYa STRATEGIYa DLYa MENEDZhEROV Kak marketologi dobiwaütsq uspeha w uslowiqh nespokojnogo rynka Takoj uspeh wozmozhen, esli oni primenqüt marketingowuü strategiü dlq menedzherow. Jeta kniga pokazhet wam, kak sdelat' to zhe samoe w washej organizacii. Hotq bol'shinstwo menedzherow ne znaüt, chto chetkaq i qsnaq strategiq mozhet tworit' chudesa, uspeh na rynke segodnq zawisit ot togo, naskol'ko prawil'no s perwogo raza razrabotana strategiq wedeniq biznesa. Jeta kniga - prekrasnoe napominanie o tom, chto strategiq mozhet tworit' wolshebstwo, priwodq k perwoklassnym rezul'tatam deqtel'nosti organizacii. Poätomu ona qwlqetsq obqzatel'nym chteniem dlq praktikuüschih menedzherow, a takzhe studentow, kak poslediplomnogo, tak i poslediplomnogo urownej, kotorye hotqt äffektiwno uprawlqt' swoimi organizaciqmi i sowershenstwowat' swoi nawyki w oblasti marketinga sootwetstwenno. Uspeh w marketinge ne proishodit w wakuume; on sluchaetsq, kogda menedzhery umeüt dobiwat'sq rezul'tata. Poätomu Margaret Oloko pokazywaet, kak menedzhery i studenty mogut preodolet' dinamiku postoqnno menqüschegosq rynka, wyzwannuü globalizaciej i tehnologicheskimi izmeneniqmi. Takim obrazom, wolshebstwo zaklüchaetsq w tom, chtoby razrabotat' sootwetstwuüschuü strategiü, podhodqschuü dlq kazhdoj situacii na rynke.Books on Demand GmbH, Überseering 33, 22297 Hamburg 252 pp. Russisch.

Condizione: New.

Condizione: New.

Taschenbuch. Condizione: Neu. Neuware -MARKETINGSTRATEGIE FÜR MANAGER Wie können sich Marketingexperten in einem turbulenten Marktumfeld behaupten Ein solcher Erfolg ist möglich, wenn sie die Marketingstrategie für Manager anwenden. Dieses Buch zeigt Ihnen, wie Sie das auch in Ihrem Unternehmen tun können. Obwohl sich die meisten Manager nicht bewusst sind, dass eine klare und deutlich formulierte Strategie Wunder bewirken kann, hängt der Erfolg auf dem Markt heute davon ab, dass man es gleich beim ersten Mal richtig macht, indem man die richtige Strategie für ein Unternehmen entwickelt. Dieses Buch ist eine wunderbare Erinnerung daran, dass eine Strategie Wunder bewirken kann, die in einer erstklassigen Leistung für ein Unternehmen gipfeln. Es ist daher ein Muss für praktizierende Manager und Studenten, die ihre Unternehmen effektiv führen und ihre Fähigkeiten im Bereich Marketing ausbauen wollen, sowohl auf Postgraduierten- als auch auf Undergraduiertenebene. Erfolg im Marketing entsteht nicht einfach im luftleeren Raum; er entsteht, wenn Manager die Dinge in die Hand nehmen können. Daher zeigt Margaret Oloko, wie Manager und Studenten die Dynamik des sich ständig verändernden Marktes, der heute durch Globalisierung und technologischen Wandel geprägt ist, bewältigen können. Der Zauber besteht also darin, eine geeignete Strategie zu entwickeln, die jeder Marktsituation gerecht wird.Books on Demand GmbH, Überseering 33, 22297 Hamburg 248 pp. Deutsch.

Taschenbuch. Condizione: Neu. Neuware -STRATEGIA DI MARKETING PER MANAGER Come fanno i marketer a eccellere in un mercato turbolento Il successo è possibile quando applicano la Strategia di marketing per manager. Questo libro vi mostrerà come fare lo stesso nella vostra organizzazione. Sebbene la maggior parte dei manager non sia consapevole del fatto che una strategia chiara e articolata può fare miracoli, il successo nel mercato odierno dipende dall'averla azzeccata al primo colpo, progettando la giusta strategia per un'operazione commerciale. Questo libro ci ricorda che una strategia può fare miracoli e portare a risultati di prim'ordine per un'organizzazione. Si tratta quindi di una lettura obbligata per i manager in attività e per gli studenti, sia a livello post-universitario sia a livello universitario, che desiderano gestire efficacemente le proprie organizzazioni e approfondire le proprie competenze nel campo del marketing. Il successo nel marketing non avviene nel vuoto, ma quando i manager riescono a fare le cose. Per questo motivo, Margaret Oloko mostra come i manager e gli studenti possono superare le dinamiche del mercato in continua evoluzione che oggi è caratterizzato dalla globalizzazione e dai cambiamenti tecnologici. La magia sta quindi nel progettare una strategia appropriata che si adatti a ogni situazione di mercato.Books on Demand GmbH, Überseering 33, 22297 Hamburg 232 pp. Italienisch.

Taschenbuch. Condizione: Neu. Neuware -ESTRATÉGIA DE MARKETING PARA GESTORES Como é que os profissionais de marketing se destacam num mercado turbulento Esse sucesso é possível quando aplicam a Estratégia de Marketing para Gestores. Este livro mostrar-lhe-á como fazer o mesmo na sua organização. Embora a maioria dos gestores não esteja ciente de que uma estratégia clara e articulada pode fazer maravilhas, o sucesso no mercado atual depende de acertar à primeira, concebendo a estratégia certa para uma operação comercial. Este livro é um excelente lembrete de que uma estratégia pode fazer magia e culminar num desempenho de primeira classe para uma organização. É, portanto, uma leitura obrigatória para gestores em exercício, bem como para estudantes, tanto a nível de pós-graduação como de licenciatura, que desejem gerir eficazmente as suas organizações e aprofundar as suas competências em Marketing, respetivamente. O sucesso no marketing não acontece apenas no vácuo; acontece quando os gestores conseguem fazer as coisas. Por isso, Margaret Oloko mostra como os gestores e os estudantes podem ultrapassar a dinâmica do mercado em constante mudança que é hoje ocasionada pela globalização e pela mudança tecnológica. Assim, a magia aqui é conceber uma estratégia apropriada para se adaptar a cada situação no mercado.Books on Demand GmbH, Überseering 33, 22297 Hamburg 240 pp. Portugiesisch.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, multinational corporations are increasingly conducting business globally, which has increased in scope due to the increasing complexity as the companies operate across national, cultural and social boundaries. The greatest challenge facing the corporations is to acknowledge the cultural differences in every host country and to manage the business cohesively to achieve set objectives. Current literature indicates that culture is an important determinant of organizational performance in host countries. Hofstede (1991),reported that power distance is the extent to which a society accepts an unequal distribution of power in organizations within a hierarchy. He reported that subordinates in a high power distance culture are highly dependent on their superiors for direction and further suggested that employees manage their work according to what the managers stipulate. While, a firm operating in a low power distance country culture is likely to rely on high employee empowerment and consequently, the job factors will be positive and organizational performance will be high. 132 pp. Englisch.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Oloko MargaretDr. Margaret Oloko, is a senior lecturer in the Department of Commerce and Economic Studies, Jomo Kenyatta University of Agriculture and Technology. She holds a Bachelor of Commerce Degree in Marketing, a Masters degree.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace Such success is possible when they apply Marketing Strategy for Managers. This book will show you how to do the same in your organization. Although most managers are not aware that a clear and articulate strategy can work out wonders, success in the market place today hinges on getting it right the first time by designing the right strategy for a business operation. This book is a wonderful reminder that a strategy can work out magic culminating in first class performance for an organization. It is therefore a must-read for practicing managers as well as students both at the post and under graduate levels who wish to effectively manage their organizations and further their skills in Marketing respectively. Success in marketing does not just happen in a vacuum; It happens when managers can get things done. Therefore, Margaret Oloko shows how the managers and students can overcome the dynamics of the ever changing market place that is today occasioned by globalization and technological change. Thus, the magic here is to design an appropriate strategy to fit every situation in the market. 288 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is an ideal reference for both undergraduate and postgraduate students and other readers interested in undertaking a course in international business management. it will help them in applying knowledge of international business in various situations facing firms today. It also designed to develop the students' analytical skills with comprehensive review of business operations from the international perspective. Among the topics examined include overview of international business; the concept of globalization; international strategic management; evolution of multinational corporations; segmentation, targeting and positioning in the foreign markets; international marketing mix including product, place, price and promotion decisions; international brand management; service marketing overseas; foreign market entry strategies; foreign market selection mode including return on investment, the BCG matrix, general electric and competitive advantage model; global business structure; global organizing, planning and control. 244 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Oloko MargaretMargaret Oloko is a Senior Lecturer at the Jomo Kenyatta University of Agriculture and Technology, Kenya. She holds a Doctor of Philosophy in Business Administration, Master of Business Administration and Bachelor of Co.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Oloko MargaretDr. Margaret Oloko is a Lecturer at Jomo Kenyatta University of Agriculture and Technology, Department of Commerce and Economic Studies. She holds a Bachelor of Commerce Degree, Master of Business Administration Degree.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Deya JaredDr Jared Deya is a Lecturer of strategy at the Department of Business Administration, School of Business of Jomo Kenyatta University of Agriculture and TechnologyTo develop Kenya s social and economic advancement, skill.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today, multinational corporations are increasingly conducting business globally, which has increased in scope due to the increasing complexity as the companies operate across national, cultural and social boundaries. The greatest challenge facing the corporations is to acknowledge the cultural differences in every host country and to manage the business cohesively to achieve set objectives. Current literature indicates that culture is an important determinant of organizational performance in host countries. Hofstede (1991),reported that power distance is the extent to which a society accepts an unequal distribution of power in organizations within a hierarchy. He reported that subordinates in a high power distance culture are highly dependent on their superiors for direction and further suggested that employees manage their work according to what the managers stipulate. While, a firm operating in a low power distance country culture is likely to rely on high employee empowerment and consequently, the job factors will be positive and organizational performance will be high.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace Such success is possible when they apply Marketing Strategy for Managers. This book will show you how to do the same in your organization. Although most managers are not aware that a clear and articulate strategy can work out wonders, success in the market place today hinges on getting it right the first time by designing the right strategy for a business operation. This book is a wonderful reminder that a strategy can work out magic culminating in first class performance for an organization. It is therefore a must-read for practicing managers as well as students both at the post and under graduate levels who wish to effectively manage their organizations and further their skills in Marketing respectively. Success in marketing does not just happen in a vacuum; It happens when managers can get things done. Therefore, Margaret Oloko shows how the managers and students can overcome the dynamics of the ever changing market place that is today occasioned by globalization and technological change. Thus, the magic here is to design an appropriate strategy to fit every situation in the market.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is an ideal reference for both undergraduate and postgraduate students and other readers interested in undertaking a course in international business management. it will help them in applying knowledge of international business in various situations facing firms today. It also designed to develop the students' analytical skills with comprehensive review of business operations from the international perspective. Among the topics examined include overview of international business; the concept of globalization; international strategic management; evolution of multinational corporations; segmentation, targeting and positioning in the foreign markets; international marketing mix including product, place, price and promotion decisions; international brand management; service marketing overseas; foreign market entry strategies; foreign market selection mode including return on investment, the BCG matrix, general electric and competitive advantage model; global business structure; global organizing, planning and control.