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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: Thanks to the advances in telecommunications and mobile computing, smartphoneshave emerged as a vital tool for enhanced communication, connectivity andproductivity. With the increased penetration of smartphones and mobileapplications, Over-The-Top (OTT) mobile messaging applications now constitute asignificant threat to mobile network operators' SMS-messaging revenues. Theliterature available today shows that OTT applications like WhatsApp, Viber,Facebook Chat, Skype, etc will cost $54 billion lost in revenue to mobile networkoperators. As a result, it becomes critical for mobile network operators to put in placeeffective strategies that will slow the impact of OTT apps.This research investigates the pro-active measures that mobile operators have takenin developing countries to address this challenge and also measures theeffectiveness of these measures in their respective markets.Data was collected through questionnaires from over 400 pre-paid subscribers inAccra. The findings of the research show that OTT apps are changing the behaviourof smartphone users regarding text messaging. The research revealed that morethan half smartphone users send less than 5 SMS messages a day. However, withthe introduction of 'bundles' by mobile operators in Ghana as a strategy to generatea sustainable average revenue per user seems to be working. Majority ofsubscribers perceive data bundle as a cheaper and better option than Pay-As-You-Go. However, the introduction of SMS bundle seems not to be an efficient strategyagainst OTT apps since they are limited to on-net communications only. …

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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: Issues of retention have become a very complex and multi-faced challenge for mobile operators. On one hand, intensifying competition and growing customer expectations have made it increasingly difficult in recent years for mobile operators to keep their subscribers and do it profitably. On the other hand, the availability and multiplicity of operators in the market, coupled with the multiplicity and variety of products and services, drive subscribers to shopping around looking for the best deals. In order to survive and even thrive in today's challenging environment, mobile operators have taken a fresh look at their strategies and methods for retaining their subscribers.This research contributes towards a better understanding of the nature, dimensions and effects of switching barriers on subscriber retention by focusing on the Ghanaian mobile telecommunication industry. Switching barriers refers to any factors that make it costly or difficult for a subscriber to change his/her service provider. Two switching barriers were studied namely: switching costs, and attractiveness of alternatives. Regarding the perceived switching costs, three factors were identified. These were: Learning cost, search and evaluation costs, and uncertainty cost.Data was collected through self-administered questionnaires from over 385 subscribers. A 5-point Likert scale was used for each question. Descriptive statistics and relative importance index were used to analyse the collected data. The findings of the research reveal that switching from one mobile network to another in the Ghanaian mobile telecommunication industry is relatively easy. First, switching costs have little to no influence on subscriber retention. Second, subscribers perceive competitors as attractive. In other words, the estimate of the likely satisfaction with an alternative mobile network is high. Third, subscriber churn is influenced by social interaction specifically the word-of-mouth of friends, family members and relative.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: Thanks to the advances in telecommunications and mobile computing, smartphoneshave emerged as a vital tool for enhanced communication, connectivity andproductivity. With the increased penetration of smartphones and mobileapplications, Over-The-Top (OTT) mobile messaging applications now constitute asignificant threat to mobile network operators' SMS-messaging revenues. Theliterature available today shows that OTT applications like WhatsApp, Viber,Facebook Chat, Skype, etc will cost $54 billion lost in revenue to mobile networkoperators. As a result, it becomes critical for mobile network operators to put in placeeffective strategies that will slow the impact of OTT apps.This research investigates the pro-active measures that mobile operators have takenin developing countries to address this challenge and also measures theeffectiveness of these measures in their respective markets.Data was collected through questionnaires from over 400 pre-paid subscribers inAccra. The findings of the research show that OTT apps are changing the behaviourof smartphone users regarding text messaging. The research revealed that morethan half smartphone users send less than 5 SMS messages a day. However, withthe introduction of 'bundles' by mobile operators in Ghana as a strategy to generatea sustainable average revenue per user seems to be working. Majority ofsubscribers perceive data bundle as a cheaper and better option than Pay-As-You-Go. However, the introduction of SMS bundle seems not to be an efficient strategyagainst OTT apps since they are limited to on-net communications only. 60 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: Issues of retention have become a very complex and multi-faced challenge for mobile operators. On one hand, intensifying competition and growing customer expectations have made it increasingly difficult in recent years for mobile operators to keep their subscribers and do it profitably. On the other hand, the availability and multiplicity of operators in the market, coupled with the multiplicity and variety of products and services, drive subscribers to shopping around looking for the best deals. In order to survive and even thrive in today's challenging environment, mobile operators have taken a fresh look at their strategies and methods for retaining their subscribers.This research contributes towards a better understanding of the nature, dimensions and effects of switching barriers on subscriber retention by focusing on the Ghanaian mobile telecommunication industry. Switching barriers refers to any factors that make it costly or difficult for a subscriber to change his/her service provider. Two switching barriers were studied namely: switching costs, and attractiveness of alternatives. Regarding the perceived switching costs, three factors were identified. These were: Learning cost, search and evaluation costs, and uncertainty cost.Data was collected through self-administered questionnaires from over 385 subscribers. A 5-point Likert scale was used for each question. Descriptive statistics and relative importance index were used to analyse the collected data. The findings of the research reveal that switching from one mobile network to another in the Ghanaian mobile telecommunication industry is relatively easy. First, switching costs have little to no influence on subscriber retention. Second, subscribers perceive competitors as attractive. In other words, the estimate of the likely satisfaction with an alternative mobile network is high. Third, subscriber churn is influenced by social interaction specifically the word-of-mouth of friends, family members and relative. 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. Measuring the Effectiveness of the Strategies used by Mobile Operators in Developing Economies, to address the OTT Challenge | Luc Olou | Taschenbuch | 60 S. | Englisch | 2015 | GRIN Verlag | EAN 9783656886112 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Condizione: Neu. Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry | Luc Olou | Taschenbuch | 92 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656718208 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …