Pardek carina (4 risultati)
FutureHotel - Business Potentials of Experience Based Booking and Selling: Evolution of the Attribute Based Booking Model
Borkmann, Vanessa Vanessa Borkmann, Constanze Heydkamp, Carina Pardek,
- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 41,52
EUR 18,08 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: New.
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 57,63
EUR 11,67 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Brand New. 40 pages. 8.27x0.39x12.01 inches. In Stock.
- Brossura
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Kartoniert. Condizione: New.
- Brossura
Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 37,29
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The resear…ch question answered by the study is: How does the Experience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands? The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.
