EUR 11,62
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1780660176. 6/5/2026 11:49:36 AM.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 56,98
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
EUR 53,24
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 43,13
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Da: Chiron Media, Wallingford, Regno Unito
EUR 46,96
Quantità: 1 disponibili
Aggiungi al carrellopaperback. Condizione: New.
EUR 52,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 50,55
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 63,02
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 75,37
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Da: Rarewaves.com UK, London, Regno Unito
EUR 52,89
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 177,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 177,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 195,14
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 189,75
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 184,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
EUR 204,98
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 212,07
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 264,35
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 57,13
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand.