Pedada kiran (27 risultati)

Condizione: Very Good. Condizione sovraccoperta: 47820615. 1780660176. 6/5/2026 11:49:36 AM.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.…

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New. In English.

paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New.

Paperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.

Condizione: New. Srinivas R. Pingali is Adjunct Professor of business policy and strategy at the Indian Institute of Management, Udaipur. He has over 30 years of experience in product development and innovation and sales and marketing in multinational an.

Paperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.…

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New. In English.

Condizione: New.

Hardcover. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.

Paperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.