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Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2020
ISBN 10: 0367472864 ISBN 13: 9780367472863
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices.This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condizione: New. pp. 246.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367472864 ISBN 13: 9780367472863
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices.This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Aggiungi al carrelloPaperback. Condizione: Brand New. 248 pages. 9.69x6.85x0.55 inches. In Stock.
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Condizione: New. pp. xix + 201 Index.
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Aggiungi al carrellopaperback. Condizione: Gut. 224 Seiten; 9780471741466.3 Gewicht in Gramm: 500.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2020
ISBN 10: 0367472864 ISBN 13: 9780367472863
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 77,89
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices.This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 42,75
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Building Value through Marketing | A Step-by-Step Guide | Philip Sugai | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367472863 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2009
ISBN 10: 3838314999 ISBN 13: 9783838314990
Da: preigu, Osnabrück, Germania
EUR 51,00
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Device Upgrades and the Mobile Consumer | The Antecedents and Consequences of Handset Upgrades and their Impact on Mobile Usage Behaviors | Philip Sugai | Taschenbuch | 132 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838314990 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2020
ISBN 10: 0367472864 ISBN 13: 9780367472863
Da: Rarewaves.com UK, London, Regno Unito
EUR 55,53
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Aggiungi al carrelloPaperback. Condizione: New. Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices.This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.