Pierre spahni (20 risultati)

Paperback or Softback. Condizione: New. Maggie Chardonnay: Exploring Neuromarketing in Wine. Book.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

hardcover. Condizione: Very Good. Very Good Jacket. . Posted within 1 working day. 1st class tracked post to the UK, Airmail with tracking worldwide. Robust recyclable packaging. Picture is the actual item.

Hardcover. Condizione: New. Language:Chinese.Author:SI PA YIN (Pierre Spahni).Binding:HardCover.Publisher:China Customs Press; 1 (May 1. 2003).

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:1855735423. …

Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

Condizione: New. pp. 416 2nd Edition.

Condizione: New. pp. 416.

Condizione: New. pp. 416.

hardcover. Condizione: Very Good. Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Half-cloth. Condizione: Gut. 236 Seiten guter Zustand/ good Ex-Library. Library binding. ha1048356 Sprache: Französisch Gewicht in Gramm: 520.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This little book on wine marketing uses the form of a novella to explore our buying decision process in the light of recent advances in neuroscience. It deals with the issues of wine quality and value that are central to our (non-conscious) everyday choices. The action is set in Switzerland, whose long protected but now open market is taken as a backdrop for Maggie Chardonnay's story.Dialogues allow for a light tone and a casual treatment of issues that have remained the preserve of economists and marketing buffs for too long. You'll also learn about trust, non-conscious decisions and our tendency to rationalise after every purchase we make, about the role of tasting, and why more expensive wines and locally grown produce tend to taste better.Written by the author of classic books on the wine business and economics, Maggie Chardonnay is aimed at students, wine producers, marketers and consumers around the globe who share an interest in negotiating the frontier between neuromarketing and wine.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry in the new millennium.The book begins by examining technical factors in the wine trade giving rise to differences in pricing and considers how wines' characteristics help to position the final products. It shows how trends in consumption are changing in different ways in the traditional and Anglo-Saxon markets and explains the effects of developments in international trade such as the role of trade barriers.The heart of the book profiles the ten major wine importing countries and considers:Trends in the consumption of alcoholic drinksWine market and import patternsThe configuration of import and distribution channelsEach country's trade policy with detailed comparisons between themThe book then goes on to consider the wine trade from the exporters point of view and describes:The challenge posed by New World producers to those based in Western EuropeThe influence of the previously planned economies of the former Soviet blocThe role of the EU and the likely effect of further European integrationThe influence of tariff schedules and the GATT negotiationsThis edition will be essential reading for all wine trade professionals including: wine producers, importers and exporters, negocients, co-operatives and regional economic development agencies, and wine merchants and retailers. 416 pp. Englisch.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry in the new millennium.The book begins by examining technical factors in the wine trade giving rise to differences in pricing and considers how wines' characteristics help to position the final products. It shows how trends in consumption are changing in different ways in the traditional and Anglo-Saxon markets and explains the effects of developments in international trade such as the role of trade barriers.The heart of the book profiles the ten major wine importing countries and considers:Trends in the consumption of alcoholic drinksWine market and import patternsThe configuration of import and distribution channelsEach country's trade policy with detailed comparisons between themThe book then goes on to consider the wine trade from the exporters point of view and describes:The challenge posed by New World producers to those based in Western EuropeThe influence of the previously planned economies of the former Soviet blocThe role of the EU and the likely effect of further European integrationThe influence of tariff schedules and the GATT negotiationsThis edition will be essential reading for all wine trade professionals including: wine producers, importers and exporters, negocients, co-operatives and regional economic development agencies, and wine merchants and retailers.…