Pipariya manisha (4 risultati)
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 59,49
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 58,16
EUR 5,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,48
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book provides a hol…istic understanding of communication strategies across both traditional and digital platforms.Beginning with a strong foundation in the fundamentals of marketing communication, the book traces the evolution, scope, and strategic importance of IMC in today's competitive marketplace. Chapters examine the core elements of Integrated Marketing Communication (IMC), including advertising, public relations, sales promotion, direct marketing, and digital media, highlighting their interdependence and strategic alignment. Additional chapters address consumer behaviour, brand positioning, media planning, message design, and campaign evaluation, supported by real-world examples and illustrative case studies. The concluding sections focus on emerging trends such as social media integration, content marketing, and data-driven communication strategies, reflecting the evolving digital landscape. Key Features: -Clear explanations of IMC concepts and strategic frameworks.-Integrated perspectives on traditional and digital marketing communication tools.-Practical case studies and real-world exampleslt-Visual summaries, reflective questions, and application.-Oriented insights-Aligns with current industry practices and market trends. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Brossura
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 63,00
EUR 43,53 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book provides a hol…istic understanding of communication strategies across both traditional and digital platforms.Beginning with a strong foundation in the fundamentals of marketing communication, the book traces the evolution, scope, and strategic importance of IMC in today's competitive marketplace. Chapters examine the core elements of Integrated Marketing Communication (IMC), including advertising, public relations, sales promotion, direct marketing, and digital media, highlighting their interdependence and strategic alignment. Additional chapters address consumer behaviour, brand positioning, media planning, message design, and campaign evaluation, supported by real-world examples and illustrative case studies. The concluding sections focus on emerging trends such as social media integration, content marketing, and data-driven communication strategies, reflecting the evolving digital landscape. Key Features: -Clear explanations of IMC concepts and strategic frameworks.-Integrated perspectives on traditional and digital marketing communication tools.-Practical case studies and real-world exampleslt-Visual summaries, reflective questions, and application.-Oriented insights-Aligns with current industry practices and market trends. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
