EUR 279,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellect.
Lingua: Inglese
Editore: Taylor & Francis Ltd Feb 2013, 2013
ISBN 10: 0765617978 ISBN 13: 9780765617972
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 344,27
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Da: moluna, Greven, Germania
EUR 99,34
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellect.