Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: Buchpark, Trebbin, Germania
EUR 44,20
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Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This study explores what strong brands possess and what places need in order to brand themselves successfully. To research cities that have been successful in branding themselves and to contrast those cities that do not possess strong brands. The reader is given information about why cities need to be branded like commercial products in order to be successful. The focus of this study is a city of Pärnu in Estonia. Pärnu is fourth most populous city in Estonia with about 43 000 inhabitants. The purpose is to explore a place¿s image creation, promotion of it and how to apply findings to the city of Pärnu. It is possible for a poorly branded city, with the right strategy, to turn itself into a success. This cannot be done by branding alone. The city needs all of the other factors outlined in this study to work simultaneously in order to ensure a formula for city brand success.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 146,66
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Aggiungi al carrelloPaperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jun 2010, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study explores what strong brands possess and what places need in order to brand themselves successfully. To research cities that have been successful in branding themselves and to contrast those cities that do not possess strong brands. The reader is given information about why cities need to be branded like commercial products in order to be successful. The focus of this study is a city of Pärnu in Estonia. Pärnu is fourth most populous city in Estonia with about 43 000 inhabitants. The purpose is to explore a place s image creation, promotion of it and how to apply findings to the city of Pärnu. It is possible for a poorly branded city, with the right strategy, to turn itself into a success. This cannot be done by branding alone. The city needs all of the other factors outlined in this study to work simultaneously in order to ensure a formula for city brand success. 64 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: moluna, Greven, Germania
EUR 41,05
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Rosin PriitPriit Rosin, BBA: Studied International Business Administration specializing in Marketing at Audentes International University, Estonia.This study explores what strong brands possess and what places need in order to.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jun 2010, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 49,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study explores what strong brands possess and what places need in order to brand themselves successfully. To research cities that have been successful in branding themselves and to contrast those cities that do not possess strong brands. The reader is given information about why cities need to be branded like commercial products in order to be successful. The focus of this study is a city of Pärnu in Estonia. Pärnu is fourth most populous city in Estonia with about 43 000 inhabitants. The purpose is to explore a place¿s image creation, promotion of it and how to apply findings to the city of Pärnu. It is possible for a poorly branded city, with the right strategy, to turn itself into a success. This cannot be done by branding alone. The city needs all of the other factors outlined in this study to work simultaneously in order to ensure a formula for city brand success.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 49,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study explores what strong brands possess and what places need in order to brand themselves successfully. To research cities that have been successful in branding themselves and to contrast those cities that do not possess strong brands. The reader is given information about why cities need to be branded like commercial products in order to be successful. The focus of this study is a city of Pärnu in Estonia. Pärnu is fourth most populous city in Estonia with about 43 000 inhabitants. The purpose is to explore a place s image creation, promotion of it and how to apply findings to the city of Pärnu. It is possible for a poorly branded city, with the right strategy, to turn itself into a success. This cannot be done by branding alone. The city needs all of the other factors outlined in this study to work simultaneously in order to ensure a formula for city brand success.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838371488 ISBN 13: 9783838371481
Da: preigu, Osnabrück, Germania
EUR 42,65
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Place Marketing Techniques to Attract New Residents to a City | Place Marketing and Brand Management of a City Case study: Pärnu, Estonia | Priit Rosin | Taschenbuch | 64 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838371481 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand.