Professor patrick barwise (2 risultati)
- Altre immagini
- Rilegato
Da: Libros Tobal, Ajalvir, M, SpagnaLibros Tobal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 4,78
EUR 27,50 spedizioneSpedito da Spagna a U.S.A.Quantità: 1 disponibili
Tapa dura. Condizione: Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. In this 'radically conservative' book, the authors advocate a 'back-to-basics' approach to marketing that replaces the relentless quest for differentiation with a relen…tless focus on these types of basic customer needs The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car -marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out-they need to deliver on those basic needs better than everyone else. Libro.
Unique Value: The Secret Of All Great Business Strategies
Andrea Dunham; Barry Marcus; Mark Stevens; Professor Patrick Barwise
- Rilegato
Da: SZ Global, Toronto, ON, CanadaSZ Global
Contatta il venditoreVenditore con 2 stelleCondizione: Nuovo
EUR 91,38
EUR 32,68 spedizioneSpedito da Canada a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: New.
