richard halbe (10 risultati)

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. KlappentextThe market is changing at a breakneck speed. Indeed, you must have heard this several times. You might have said it yourself several times. As a car dealer, you might have felt it yourself. The way customers are buying vehicle.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. Neuware - The market is changing at a breakneck speed. Indeed, you must have heard this several times. You might have said it yourself several times. As a car dealer, you might have felt it yourself. The way customers are buying vehicles today is significantly different than how it used to be and will continue to change for the foreseeable future. Retaining the same traffic level in dealerships has been a massive challenge. Although getting leads has been a temporary solution. To retain existing customers, as well as attracting and satisfying new ones, you need a strong Marketing Strategy. The following chapters will show you how to achieve just that. In a more competitive market with decreasing margins, you need marketing knowledge and plans. There is no easy or quick magical solution. Your dealership needs achievable goals, strategies, marketing plans with frequency and sequence and to track and measure results to adjust plans. Customers are less loyal to a specific vehicle make's brand as compared to others' -at least, that is what research by Michelle Morris, an Automotive Industry Director at Google. Moreover, a recent study with customers shows that 63 percent of new vehicle purchasers begin their search with a specific brand in mind. However, only 20 percent of shoppers buy the vehicle they first looked up online, while 73 percent of in-market search activities involve cross-shopping. Then, 87 percent of new owners say they are likely to buy the same brand next time around, but only 56 percent end up as repeat purchasers. Based on this study, your dealership should consider investing more time and strategies to retain your customers through an above-average service and customer service.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condizione: new. Paperback. In an era where personalization, efficiency, and data-driven decision-making are paramount, AI offers car dealerships an unparalleled opportunity to revolutionize their marketing efforts. AI can transform how dealerships understand and engage with customers, streamline operations, and optimize every facet of the customer journey, from initial contact to post-purchase follow-up. Whether it's through personalized marketing messages, predictive analytics for better inventory management, or AI-driven customer service tools, the integration of AI into dealership marketing strategies is no longer a luxury-it's a necessity for those looking to maintain a competitive edge.Readers of this book will gain a solid understanding of both the fundamentals and advanced concepts of marketing within the context of the car dealership industry. Part 1 of the book will cover the basics of car dealership marketing, focusing on understanding market trends, consumer behavior, and foundational digital marketing strategies. Part 2 will introduce readers to the transformative potential of AI in marketing, exploring how data analysis, chatbots, and AI-driven advertising can enhance customer insights and engagement. Part 3 will delve into advanced applications of AI, including dynamic pricing, virtual showrooms, and predictive maintenance, demonstrating how these technologies can revolutionize dealership operations. Finally, Part 4 will look towards the future, discussing emerging AI trends, ethical considerations, and the skills required to build an AI-ready team. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.