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Lingua: Inglese
Editore: Edukeen Publishers, New Delhi, 2019
ISBN 10: 938938723X ISBN 13: 9789389387230
Da: Books in my Basket, New Delhi, India
EUR 23,63
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Aggiungi al carrelloHardcover. Condizione: New. ISBN: 9789389387230.
Lingua: Inglese
Editore: Edukeen Publishers, New Delhi, 2019
ISBN 10: 9389387221 ISBN 13: 9789389387223
Da: Books in my Basket, New Delhi, India
EUR 24,98
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Aggiungi al carrelloHardcover. Condizione: New. ISBN: 9789389387223.
Lingua: Inglese
Editore: Edukeen Publishers, New Delhi, 2019
ISBN 10: 9389387256 ISBN 13: 9789389387254
Da: Books in my Basket, New Delhi, India
EUR 26,33
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Aggiungi al carrelloHardcover. Condizione: New. ISBN: 9789389387254.
Da: Books in my Basket, New Delhi, India
EUR 38,07
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Aggiungi al carrelloHardcover. Condizione: New. ISBN:9789394023444.
Lingua: Inglese
Editore: International Books & Periodicals Supply Service, 2022
ISBN 10: 9394023151 ISBN 13: 9789394023154
Da: Vedams eBooks (P) Ltd, New Delhi, India
EUR 49,15
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New. Contents: 1. Agricultural Marketing: Concept and Functions/R.K.P. Singh. 2. Value Addition of Farm Produce: Key to Farmers' Prosperity/Naresh Chandra. 3. Information Technology Based Marketing Information System/Ujjwal Kumar. 4. Innovation Management in Rural Marketing/Niraj Kumar. 5. Prospects of Value Chain Analysis in High Value Agriculture in India/Siddharth Bhardwaj. 6. Off-season Vegetable Cultivation and Marketing Possibilities/Kumari Shubha, Ramnath Kumar Ray, Anirban Mukherjee, Dhiraj K. Singh and Ujjwal Kumar. 7. Production and Marketing of Horticultural Crops in India/S.K. Purbey. 8. Supply Chain Management: Issues and Success with Reference to Horticultural Crops/V.K. Jayaraghavendra Rao. 9. Influence of Intermediaries on Producers' Share in Consumer Price: A Case of Mango Value Chain in Uttar Pradesh/S.K. Dubey, Reshma Gills, U.S. Gautam, R.R. Burman, Uma Sah, Bhaskar Shukla and Rajeev Kumar Singh. 10. Baby Corn: An Enterprise in Aterna Village of Haryana/V.K. Yadav, Ujjwal Kumar, Anirban Mukherjee, Pradip Kumar Sarkar and Asit Chakravarti. 11. Organic Milk Production and Marketing/Alok Kumar. 12. Envisaging Market-Led Extension Initiatives in Fisheries/Suman Dey and S.N. Ojha. 13. Inland Fisheries Marketing Management in Eastern Region of India/Piyashi Deb Roy and B.K. Das. 14. Value Chain in Fisheries Sector: Theories and Practices/Soumili Das and Satarupa Ghosh. 15. Open Auction System in Silkworm Cocoon Markets/Shafi Afroz and Joycy Rani Dasari. 16. Agricultural e-commerce: A Case Study on Agricultural Start-ups in West Bengal/Ganesh Das, Subrata Poddar Bikash Roy and Prabhat Kumar Pal. 17. Data Analytical Methods for Rational Decision Making in Marketing Research/Rohan Kumar Raman, Anil Kumar Yadav, Abhay Kumar, Anirban Mukherjee and Ujjwal Kumar. 18. Marketing Strategies of Farmers Producer Organization During COVID-19 Pandemic/Biman Maity, Tarun Kumar Das, Victor Sarkar, Amal Roy and Kausik Pradhan. 19. FPO Based Market Linkage Model Through KVK: A Case of Ramgarh/D.K. Raghav, Anirban Mukherjee, V.K. Yadav, Bikas Das and Ujjwal Kumar. 20. Impact of Weather and Climate Risks on Agricultural Market Systems (AMS)/Ved Prakash, A. Upadhyaya, Akram Ahmad, Pawan Jeet and Arti Kumari. Marketing and Value Chain Management approach is one of the vital mechanisms for enhancing farmers' income. Marketing plays an important role in this process. In this book, along with basic concepts and functions of marketing, empirical case studies have been added for the readers to have a complete understanding. Recent concepts like IT based marketing information system, innovation management in rural marketing, ways of value addition of farm produce, etc. are incorporated as book chapters from renowned authors and experts in India. Cases from three most important sectors i.e. Horticulture, Fisheries and Dairy where value addition and supply chain management is emerging, cases of successful Entrepreneurs, FPOs, Start-ups, has been integrated as chapters in this book. The stakeholders in agriculture need to be equipped with market information of different agricultural commodities. This book is a timely intervention and compilation of knowledge and experiences of veteran scientists, professors from reputed Research Institutes and Universities & budding entrepreneurs across the India. Surely this book will provide a holistic view on the process and methods of commodity specific marketing.
ISBN 10: 9394023445 ISBN 13: 9789394023444
Da: Majestic Books, Hounslow, Regno Unito
EUR 27,43
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Aggiungi al carrelloCondizione: New.
ISBN 10: 9394023445 ISBN 13: 9789394023444
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
ISBN 10: 9394023445 ISBN 13: 9789394023444
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 28,60
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