Roy donald (779 risultati)

Paperback. Condizione: Good. Congratulations You have been appointed manager of the world's most important brand. You need not go far to find this brand-you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand's success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand. Consider this book a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding-Meaning, Makeup, and Message. Me consists of five parts: Part One: The Basics We realize that you may be coming to personal branding with little prior exposure to the concept or branding practices in general. Part One makes the case for the importance of personal branding, addressing misunderstandings, or myths about personal branding, and sharing an overview of branding fundamentals. Too many works on personal branding do not take these issues into consideration, but they are a good starting point before embarking on your personal branding journey. Part Two: Meaning- Who You Are Great brands are grounded in significance. They have a clear understanding of why they exist, what is happening around them, and what they must do to grow. Similarly, your personal brand cannot be built without this foundation in place. Purpose, passion, a review of your current situation, and goal setting are essential steps to complete before moving on to personal branding tactics. It is not coincidental that Meaning is the starting point for building a personal brand. You cannot create a meaningful, consistent brand without this piece being well defined. Part Three: Makeup- Building the Product Establishing Meaning orients you to what must be done to carry it out. Makeup is the product part of your brand- skill set, mindset, network of connections, and positioning. Meaning is little more than a dream if you do not invest in acquiring the knowledge, skills, attitude, and relationships that enable you to live your Meaning daily. Part Four: Message- Telling Your Story If you do not have a deep understanding of personal branding, it is possible that you equate personal branding with your online presence. Although use of social media is a prime channel for communicating with others, starting personal branding efforts here could result in Meaning and Makeup not being aligned with your messages. Before getting to the various communication channels available to send messages, reflect on the stories that define your brand. Stories are important pieces of your brand's Message. Beyond stories, you have to be familiar with the many communication channels available to send messages. Which ones are used by the audience you seek to influence serve? How can you use those channels to create value for others while enhancing your brand's exposure? Part Five: Putting it All Together Understanding the roles played by Meaning, Makeup, and Message can go a long way toward building a distinctive personal brand. However, one final piece remains that closes the loop: measuring effectiveness. Implementing a personal branding strategy must be followed up with evaluating outcomes against goals. If goals give you a target to hit, measuring performance is the check to see how close to the target you got. And, this final M empowers you to adjust your personal branding mix when results fall short of expectations. Relish the privilege of managing the world's most important brand. It can be a daunting responsibility, but the 3Ms framework shared in Me provides a course of action you can implement to create a brand that brings value to others and is rewarding to you.…

Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.…

paperback. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Hardcover. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condizione: Good. It's a glorious spring in Blue Mesa, Montana, but not all is well in paradise. The authorities have been waging war against drug traffickers who use mules to carry dope and cash across the Canadian border. And murder gets thrown into the equation when sheriff Nicole Cobain is called to the lake to assist Border Patrol but instead finds their boat adrift and a dead man in the ice. When the police drag the lake looking for bodies, they recover a satchel containing money and drugs--a satchel marked with the Border Patrol seal. The evidence points to corrupt elements within the Border Patrol who are involved in the drug trade. Then another murder victim turns up--the brother of Frank, a Border Patrol agent who's been trying to root out the bad agents. Nicole suspects that the two missing agents may have been responsible for the theft of the money and drugs, but when one of them is found dead from a single gunshot wound, the trail suddenly grows cold. As the bodies pile up, Nicole begins to feel that she's the only good guy on the scene--and on the brink of a terrible discovery that could shake the community to its core.…

Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condizione: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.…

Soft cover. Condizione: Very Good. 2005 softcover in excellent condition (one tiny tear on back). 400 pages. Unmarked. [7oz]. Book.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good. Congratulations You have been appointed manager of the world's most important brand. You need not go far to find this brand-you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand's success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand. Consider this book a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding-Meaning, Makeup, and Message. Me consists of five parts: Part One: The Basics We realize that you may be coming to personal branding with little prior exposure to the concept or branding practices in general. Part One makes the case for the importance of personal branding, addressing misunderstandings, or myths about personal branding, and sharing an overview of branding fundamentals. Too many works on personal branding do not take these issues into consideration, but they are a good starting point before embarking on your personal branding journey. Part Two: Meaning- Who You Are Great brands are grounded in significance. They have a clear understanding of why they exist, what is happening around them, and what they must do to grow. Similarly, your personal brand cannot be built without this foundation in place. Purpose, passion, a review of your current situation, and goal setting are essential steps to complete before moving on to personal branding tactics. It is not coincidental that Meaning is the starting point for building a personal brand. You cannot create a meaningful, consistent brand without this piece being well defined. Part Three: Makeup- Building the Product Establishing Meaning orients you to what must be done to carry it out. Makeup is the product part of your brand- skill set, mindset, network of connections, and positioning. Meaning is little more than a dream if you do not invest in acquiring the knowledge, skills, attitude, and relationships that enable you to live your Meaning daily. Part Four: Message- Telling Your Story If you do not have a deep understanding of personal branding, it is possible that you equate personal branding with your online presence. Although use of social media is a prime channel for communicating with others, starting personal branding efforts here could result in Meaning and Makeup not being aligned with your messages. Before getting to the various communication channels available to send messages, reflect on the stories that define your brand. Stories are important pieces of your brand's Message. Beyond stories, you have to be familiar with the many communication channels available to send messages. Which ones are used by the audience you seek to influence serve? How can you use those channels to create value for others while enhancing your brand's exposure? Part Five: Putting it All Together Understanding the roles played by Meaning, Makeup, and Message can go a long way toward building a distinctive personal brand. However, one final piece remains that closes the loop: measuring effectiveness. Implementing a personal branding strategy must be followed up with evaluating outcomes against goals. If goals give you a target to hit, measuring performance is the check to see how close to the target you got. And, this final M empowers you to adjust your personal branding mix when results fall short of expectations. Relish the privilege of managing the world's most important brand. It can be a daunting responsibility, but the 3Ms framework shared in Me provides a course of action you can implement to create a brand that brings value to others and is rewarding to you.…

Condizione: Good. 9th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condizione: Fine. 9th Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. 9. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.