Lingua: Inglese
Editore: Springer Berlin / Heidelberg, 2013
ISBN 10: 3642368603 ISBN 13: 9783642368608
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 8,67
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 3,31
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9783642368608.
EUR 8,31
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9783642368608.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 37,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Berlin, Heidelberg, Springer., 2014
ISBN 10: 3642368603 ISBN 13: 9783642368608
Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
EUR 12,00
Quantità: 1 disponibili
Aggiungi al carrelloIX, 167 p. 6 illus. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stamped. Sprache: Englisch.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: Chiron Media, Wallingford, Regno Unito
EUR 30,15
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 32,32
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Springer International Publishing AG, Cham, 2017
ISBN 10: 3319526960 ISBN 13: 9783319526966
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Prima edizione
Paperback. Condizione: new. Paperback. This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom. This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: New.
EUR 50,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
EUR 51,25
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: As New. Unread book in perfect condition.
EUR 52,28
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. reprint edition. 176 pages. 9.25x6.10x0.39 inches. In Stock.
EUR 63,70
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2016
ISBN 10: 3662511231 ISBN 13: 9783662511237
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Springer International Publishing AG, Cham, 2018
ISBN 10: 3319846795 ISBN 13: 9783319846798
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 400.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2013
ISBN 10: 3642368603 ISBN 13: 9783642368608
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 29,99
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut - gebraucht. Gebundene Ausgabe 167 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Springer , 2013 167 S. , Marketing Cases from Emerging Markets, Dilip S. Mutum, Sanjit Kumar Roy, Eva.
Da: Majestic Books, Hounslow, Regno Unito
EUR 61,67
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 400.
EUR 58,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 58,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 56,61
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 64,76
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 400.
Condizione: New. pp. 167.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 73,18
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.