EUR 14,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 17,80
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
EUR 16,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Anybook.com, Lincoln, Regno Unito
EUR 3,89
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
Da: Anybook.com, Lincoln, Regno Unito
EUR 3,89
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
EUR 21,05
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
EUR 22,08
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 150 pages. 8.86x6.02x0.43 inches. In Stock.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 24,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2017. paperback. . . . . .
EUR 18,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Ammareal, Morangis, Francia
EUR 20,57
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 22,00
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 31,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2017. paperback. . . . . . Books ship from the US and Ireland.
EUR 19,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 65,91
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
hardcover. Condizione: New. In shrink wrap. Looks like an interesting title!
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 77,49
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 72,16
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 300.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 68,30
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 70,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. pp. 300.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 70,58
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 77,62
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 78,08
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 18,62
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 84,10
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 300.
EUR 97,08
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 88,46
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Editor(s): Dholakia, Ruby Roy; Mundorf, Norbert; Dholakia, Nikhilesh. Series: Routledge Communication Series. Num Pages: 300 pages. BIC Classification: JFD; JNQ. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 557. . 2016. Paperback. . . . .
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 90,55
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This volume examines the forces of globalization, technological competiton and their effect on e-commerce and on-line marketing, asking why some Internet practices work, and some don't. The book then relates these findings to the marketplace with managerial advice and emprical findings. Editor(s): Dholakia, Nikhilesh; Fritz, Wolfgang; Dholakia, Ruby Roy; Dholakia, Ruby; Mundorf, Norbert. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 639. . 2001. Hardback. . . . .
EUR 108,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 97,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.