Ruchira shukla (28 risultati)

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Hardcover. Condizione: New. ISBN:9789386071828.

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Hardcover. Condizione: New. 1st Edition. Contents: Preface. 1. Introduction to Agricultural Marketing. 2. Agricultural Marketing Environment. 3. Market Segmentation, Targeting and Positioning. 4. Consumer Behaviour. 5. Marketing Mix. 6. Marketing Functions. 7. Product Decisions. 8. Pricing Decisions.9. Distribution Management (Place Decisions). 10. Promotion Decisions. Index. Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing. (jacket).…

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Condizione: New. pp. 416 1st Edition.

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Condizione: New. pp. 416 Figures, Illus.

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Contents Preamble I 1 Management and its functions 2 Strategic management 3 Scientific management 4 Qualities of an excellent manager 5 Management skills and organizational need hierarchy 6 Management functions 7 Administration 8 Supervision 9 Coordination 10 Social responsibilities of management II 1 Management information systems MIS 2 Knowledge management III 1 Management by objectives MBO 2 Management development 3 Emotional intelligence 4 Reward management 5 Transactional analysis TA IV 1 Organizational behaviour OB 2 Personality 3 Motivation 4 Job satisfaction 5 Commitment and engagement 6 Stress and its management 7 Team building 8 Leader and leadership 9 Conflict and its management 10 Organizational culture V 1 Decision support system DSS 2 Artificial intelligence AI 3 Expert system 4 Problem solving 5 Forecasting techniques 6 Decision making 7 Talent management 8 Network scheduling techniques 9 Time management 10 SWOT analysis 11 Performance appraisal 12 Performance management 13 Break-even analysis ReferencesThe ways and techniques of management involve continual experimentation with new approaches to old and new problems Good managers are not born they are made They are fashioned by experience and the realities of the workplace They grow in stature and managerial skill largely from their encounters with people and problemsWe know that efficient management is essential to increase productivity improved staff morale and motivation and allow coordination of each employees work so it contributes to the goals of the organization Thats what this book is about Its about reorienting ourselves-focusing on basic and advanced managemental functions and techniques organizational behaviour including effective supervision and administration of organizations for obtaining desired results Its about looking at practical implications of management techniques in the field of social sciences It highlights the understanding that management should be a continuous process helping us to communicate cooperatively with staff to improve their performance and ultimately in achieving the organizational goals With rapid globalization the future looks brighter and we trust this publication would enlighten and guide our management professionals in meeting the demands of the disciplineThe subject matter in the manuscript is the result of an effort to bring together the best information available in literature and designed as per the revised course curricula of Indian Council of Agricultural Research New Delhi jacket 416 pp. figs (illustratore).…

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Condizione: New. pp. 416.

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Hardcover. Condizione: New. 1st Edition. 'chitthiyaan renu kee bhaee birajoo ko' ek mahaan kathaakaar ke antarjagat ke aise drshyon ka elabam hai jo ab tak agyaat-alpagyaat rahe hain. 'maila aanchal' aur 'paratee parikatha' jaise kaalajayee upanyaason ke lekhak phaneeshvaranaath renu aur gaandheevaadee-samaajavaadee vichaaradhaara se gahare jude mil-maalik brjamohan baanyavaala kee paarasparik aatmeeyata ka jo vrttaant is kitaab mein sankalit chitthiyon se ubharata hai, vah do vyaktiyon kee aapasee mitrata tak seemit nahin hai.…

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Taschenbuch. Condizione: Neu. Marketing and Distribution Strategies of Rose and By-products | Issues and Implications | Ruchira Shukla | Taschenbuch | 208 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845420561 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

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paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - VFD of fruits and vegetables was sophisticated and a relatively new process which had several advantages over traditional preservation methods. VFD involves freezing the substance to be dried while simultaneously creating a vacuum so that the water content of the substance which is frozen to ice directly sublimes into vapour. The major advantage is that the aromatic substances in the fruits and vegetables are not lost in drying as is the case in most other processes. Thus, original flavour, colour, texture, as well as nutrients like proteins and vitamins are retained and addition of preservatives is not required. The product has a longer shelf life and does not require storage at low temperature. Whenever they are to be consumed, they can be re-hydrated to achieve quick and complete re-constitution. VFD, however, is a very slow method of drying, requires a high investment in drying equipment, and involves high energy costs.…

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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Deshmukh SagarWorking as an Assistant Professor at K K Wagh College of Agriculture Business Management, Nashik affiliated to Mahatma Phule Krushi Vidyapheeth, Rahuri.VFD of fruits and vegetables was sophisticated and a relatively.…

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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four 'P' Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Floriculture has now made its place in commercial world. Rose has great commercial importance as there is great demand for fresh roses, dry petals and by-products like rose water, rosejam, etc. not only in domestic market but also in the export market. Ascertaining the importance of rose and its byproducts, the present investigation was undertaken to study production and marketing practices adopted by the farmers, traders small scale industries and exporters engaged in this field of activity. The monograph discusses and analyses the marketing mix and practices adopted by rose farmers, traders and exporters and aims to estimate the emerging exports opportunities for rose and by-products as a result of opening up of markets abroad. It attempts to investigate into the problems and constraints in the marketing of rose and allied products. It is helpful for horticulturists, extension agencies, government, farmers, traders, exporters and small scale industries in deciding appropriate strategies and programmes for improvement and promotion of production and economic environment for rose crop and its byproducts. 208 pp. Englisch.…

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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shukla RuchiraDr. Ruchira Shukla is Associate Professor, Institute of Agribusiness Management, Navsari AgriculturalUniversity,Navsari,Gujarat,India. Dr. Shukla has done MBA and doctorate in Marketing. She has 9 years of teaching exp.…

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Floriculture has now made its place in commercial world. Rose has great commercial importance as there is great demand for fresh roses, dry petals and by-products like rose water, rosejam, etc. not only in domestic market but also in the export market. Ascertaining the importance of rose and its byproducts, the present investigation was undertaken to study production and marketing practices adopted by the farmers, traders small scale industries and exporters engaged in this field of activity. The monograph discusses and analyses the marketing mix and practices adopted by rose farmers, traders and exporters and aims to estimate the emerging exports opportunities for rose and by-products as a result of opening up of markets abroad. It attempts to investigate into the problems and constraints in the marketing of rose and allied products. It is helpful for horticulturists, extension agencies, government, farmers, traders, exporters and small scale industries in deciding appropriate strategies and programmes for improvement and promotion of production and economic environment for rose crop and its byproducts.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Floriculture has now made its place in commercial world. Rose has great commercial importance as there is great demand for fresh roses, dry petals and by-products like rose water, rosejam, etc. not only in domestic market but also in the export market. Ascertaining the importance of rose and its byproducts, the present investigation was undertaken to study production and marketing practices adopted by the farmers, traders small scale industries and exporters engaged in this field of activity. The monograph discusses and analyses the marketing mix and practices adopted by rose farmers, traders and exporters and aims to estimate the emerging exports opportunities for rose and by-products as a result of opening up of markets abroad. It attempts to investigate into the problems and constraints in the marketing of rose and allied products. It is helpful for horticulturists, extension agencies, government, farmers, traders, exporters and small scale industries in deciding appropriate strategies and programmes for improvement and promotion of production and economic environment for rose crop and its byproducts.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 208 pp. Englisch.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -VFD of fruits and vegetables was sophisticated and a relatively new process which had several advantages over traditional preservation methods. VFD involves freezing the substance to be dried while simultaneously creating a vacuum so that the water content of the substance which is frozen to ice directly sublimes into vapour. The major advantage is that the aromatic substances in the fruits and vegetables are not lost in drying as is the case in most other processes. Thus, original flavour, colour, texture, as well as nutrients like proteins and vitamins are retained and addition of preservatives is not required. The product has a longer shelf life and does not require storage at low temperature. Whenever they are to be consumed, they can be re-hydrated to achieve quick and complete re-constitution. VFD, however, is a very slow method of drying, requires a high investment in drying equipment, and involves high energy costs.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 140 pp. Englisch.…