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Paperback. Condizione: Good. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.…

Condizione: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Good. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.…

Paperback. Condizione: Good. 2nd. 2nd edition. Annotation. Wraps are a bit edge worn and marked. Minor marks on page edges. It is in good condition, excellent binding. MK. Our orders are shipped using tracked courier delivery services.

Condizione: New.

Paperback. Condizione: new. Paperback. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;interpret the various elements of marketing strategy and apply them to a particular real-world situation;apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 158.

Condizione: New.

Condizione: New.

Hardcover. Condizione: Good. No Jacket. boards are shelf rubbed and a bit knocked. light marks. pencil annotations and notes in text. well bound. fairly good copy.[S.K]. Our orders are shipped using tracked courier delivery services.

Hardcover. Condizione: Fine. No Jacket. reprint. the boards are lightly shelf rubbed. internally clean. well bound. fine copy. [S.K]. Our orders are shipped using tracked courier delivery services.

Hardcover. Condizione: Good. No Jacket. The boards are rubbed and marked.Some foxing.Tightly bound.[R.K]. Our orders are shipped using tracked courier delivery services.

Condizione: New. pp. 158.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 158.

Softcover. Condizione: Good. the wraps are shelf rubbed and light scarring marks.a few annotations in the text.well bound.[J.K]. Our orders are shipped using tracked courier delivery services.

Paperback. Condizione: Brand New. 147 pages. 9.25x6.25x0.50 inches. In Stock.

Paperback. Condizione: new. Paperback. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:examine the role of corporate, business, and marketing strategy in strategic marketing;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;interpret the various elements of marketing strategy and apply them to a particular real-world situation;apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management. This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Condizione: New. 2018. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Condizione: New. 2018. 1st Edition. Paperback. . . . . .

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.