Sandro castaldo (91 risultati)

Paperback. Condizione: New.

Paperback. Condizione: new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New.

Condizione: New.

Condizione: New.

Paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New.

Paperback. Condizione: new. Paperback. Unlock the secrets to building lasting customer relationships in the competitive retail landscape.In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-world insights, providing a 360-degree view of customer loyalty in the retail sector. Explore the challenges and trends facing retailers, from omnichannel strategies to the power of private labels, and discover how to bridge the gap between theory and practice.This insightful guide is perfect for managers, researchers, and practitioners seeking to: Understand the evolving concept of customer loyalty.Measure and manage loyalty effectively using key performance indicators (KPIs).Develop customer-centric strategies for long-term success.Gain a competitive edge by mastering the art of customer loyalty. Discover the gaps and opportunities that can transform your business today! This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from . Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: new.

Condizione: New. pp. 212.

Softcover. Condizione: Fair. Leichte Verschmutzung / Farbtonveränderung; Verformung des Buches. Il category management costituisce la risposta che un numero crescente di aziende commerciali e industriali adotta per far fronte all'evoluzione delle funzioni distributive imposta dal nuovo contesto competitivo che caratterizza il mercato dei beni di consumo. Questa nuova filosofia di gestione permette infatti di rigenerare sia i processi interni di produzione di valore sia quelli relativi alla gestione delle relazioni con gli altri soggetti nell'ambito della supply chain. Affinché il nuovo approccio manageriale manifesti tutte le potenzialità di cui è effettivamente dotato, è opportuno però che la riprogettazione dei processi avvenga in una logica customer based, muovendo decisamente verso l'obiettivo di creare nuovo valore per la domanda. La medesima ottica è stata adottata anche nell'organizzazione del testo, che si apre infatti con l'analisi del comportamento del soggetto "finale" del canale - ovvero il consumatore - per poi risalire gli altri stadi del processo d'intermediazione della supply chain, quello delle imprese commerciali e quello dei produttori. Il lavoro si chiude con la presentazione dei risultati di un'indagine empirica volta a rilevare il grado di diffusione del nuovo approccio gestionale e i cambiamenti che esso determina a livello organizzativo.…

Condizione: New.

Condizione: NEW.

Condizione: NEW.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 212.

Condizione: new.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. 2020. 2nd Edition. Paperback. . . . . .

Paperback. Condizione: New. New.

Paperback. Condizione: Brand New. 2nd edition. 300 pages. 9.25x6.50x0.50 inches. In Stock.

Condizione: New.

Condizione: New. In English.

Hardcover. Condizione: Gut. 264 p., with figures, Very isolated penciled underlinings and marks, otherwise very good condition. Sprache: Englisch Gewicht in Gramm: 715.

Paperback. Condizione: Brand New. Italian language. 6.69x4.33x0.47 inches. In Stock.

Condizione: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

Paperback. Condizione: New.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New. 2nd edition NO-PA16APR2015-KAP.