Saviolo s (23 risultati)

Hardcover. Condizione: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condizione: Good. 2013th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

hardcover. Condizione: New. 2013th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: New. In.

Hardback. Condizione: New. What do brands like Apple, Diesel, Abercrombie and Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

Condizione: New. pp. 141 1st ed. 2013 edition NO-PA16APR2015-KAP.

Condizione: New. 2012. Paperback. . . . . .

Condizione: New. In.

Paperback. Condizione: Brand New. 155 pages. 9.25x6.10x0.79 inches. In Stock.

Condizione: New. 2012. Paperback. . . . . . Books ship from the US and Ireland.

Condizione: New. 2012. 2013th Edition. Hardcover. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394. . . . . .…

Taschenbuch. Condizione: Neu. Lifestyle Brands | A Guide to Aspirational Marketing | S. Saviolo (u. a.) | Taschenbuch | xiv | Englisch | 2012 | Palgrave Macmillan | EAN 9781349449071 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Condizione: New. 2012. 2013th Edition. Hardcover. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394. . . . . . Books ship from the US and Ireland.…

Hardback. Condizione: New. What do brands like Apple, Diesel, Abercrombie and Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

Condizione: new. Questo è un articolo print on demand.

Condizione: New. Print on Demand pp. 141.

Condizione: New. PRINT ON DEMAND pp. 141.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world s pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand ident.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What do Apple, Patagonia, Virgin and Slow Food have in common Why do millions of people identify with Nike and idolize Ferrari cars Why some brands suddenly become fads and others turn into lifestyles Antonio Marazza, general manager of Landor Milan, and Stefania Saviolo, professor at SDA Bocconi School of Management investigate the reasons why some brands are adopted by people not for what they do, or stand for but for the inspiration they provide. Drawing on both reliable, cutting edge research and empirical observation, this book offers a practical guide for successfully manage authority, cult, icon and lifestyle brands within industries where the symbolic value creation is key: fashion, luxury, design, premium food. First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples 141 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world s pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand ident.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What do Apple, Patagonia, Virgin and Slow Food have in common Why do millions of people identify with Nike and idolize Ferrari cars Why some brands suddenly become fads and others turn into lifestyles Antonio Marazza, general manager of Landor Milan, and Stefania Saviolo, professor at SDA Bocconi School of Management investigate the reasons why some brands are adopted by people not for what they do, or stand for but for the inspiration they provide. Drawing on both reliable, cutting edge research and empirical observation, this book offers a practical guide for successfully manage authority, cult, icon and lifestyle brands within industries where the symbolic value creation is key: fashion, luxury, design, premium food. First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples.…