Savita mohan (13 risultati)

Condizione: New.

Condizione: New.

Hardcover. Condizione: New. ISBN:9789390588466 N.A.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Contents Acknowledgment Preface 1 Introduction 2 The teaching of business ethics and social values 3 International business ethics strategies and responsibilities 4 Moderator variables in cultural values and business ethics research important to external validity 5 Business Ethics Virtues 6 Why business ethics 7 Making values and ethics explicit 8 A reflection on business ethics 9 The moral compass of companies business ethics and corporate governance as anti-corruption tools 10 Globalization and international marketing ethics problems 11 Business ethics for excellence in action 12 Values for the post-crisis economy 13 Corporate ethics Governance and social responsibility 14 The role of ethics in business excellence 15 The role of information technology for excellence in business Bibliography IndexBusiness ethics can be thought of in many different lights and part of the reason that business ethics has become such a contemporary issue is because it cannot be defined precisely Although most people have different standards of what is morally justifiable society generally feels that there are certain values that should be set as the minimum ethical behavior Most people believe that in order to meet the minimum ethical standards a business must be honest obey the law and not directly infringe on the rights that our society holds as inalienable human rights This however does not exhaust the definition of business ethics that many believe in Some other ethical issues involve compensation of employees job security for employees hiring practices waste management issues pollution and conflicts of interest Sometimes companies face situations where ethical choices are in opposition to their interests An example of this could be a logging company doing business in forests around the world One ethical consideration must be protecting the rain forest from destruction Environmentalists may propose that the company stop logging completely however this may bring up another ethical issue such as the preservation of jobs for loggers 260 pp.…

Contents Acknowledgement Preface 1 Introduction 2 Corporate Governance in India Disciplining the dominant shareholder 3 Internationally agreed principles for corporate governance 4 Corporate governance principles for business enterprises 5 Private sector development and corporate governance 6 Transparency and corporate governance 7 Positive corporate governance and its implications for executive compensation 8 The challenges of adopting better corporate governance norms 9 Trends in corporate governance 10 Corporate social responsibility as a determinant of market success 11 The Convergence of corporate governance and corporate social responsibility Bibliography IndexCorporate citizenship a commitment to ethical behavior in business strategy operations and culture has been on the periphery of corporate governance and board leadership linked mainly to corporate reputation However in today?s globalized and interconnected world investors creditors and other stakeholders have come to recognize that environmental social and governance responsibilities of a company are integral to its performance and long-term sustainability Today these concerns help determine profits For companies to operate successfully and sustain growth boards must incorporate these new dimensions into their core decision-making processes 244 pp.…

Contents Preface 1 Introduction 2 A multi agent simulation of retail management practices 3 Retail marketing sales operation and management 4 Green power marketing in retail competition an early assessment 5 Retail supply chain management 6 The retail brand management sourcing Benchmark study 7 FDI in Indias retail sector more bad than good 8 Mall management a growing phenomenon in Indian retail industry 9 Branding and sustaining relationships in retailing 10 Measuring retail service quality examining applicability of international research perspectives in India 11 Modernisation in Indian retailing managerial and policy perspectives 12 Effective retail promotion management use of point of sales information resources 13 Role of relationship marketing in competitive marketing strategy 14 Ethics in retailing perceptions of management and sales personnel 15 Owen brand and cross brand retail pass through Bibliography Index When your business is focused on providing specially apparel and accessories you need store operations that run as smooth as silk with item look ups tailored to your particular stores needs matrix inventory tracking and replenishment that can accommodate fast changes in what you are selling and the ability not only to give customers a seamless buying experience but also to identify your best customers and keep them coming back Microsoft retail management system helps you keep pace within an industry thats always changing its the ideal solution for apparel retailers who have built their business on meeting specialized customer needs and who dont want the hassles of managing a complicated software system jacket 244 pp.…

Contents Preface 1 Introduction 2 Trends in advertising management 3 Comparative advertising in India need to strengthen regulations 4 Advertising public relations and crisis management 5 The advertising relationship 6 Overview of branding and brand measurement for online advertising 7 Role of advertising agencies in behavior change communication 8 News and advertisements how negative news may reverse advertising effects 9 Advertising planning and decision-making 10 Measuring the effects and effectiveness of interactive advertising 11 Privacy preserving targeted advertising 12 Key success factors in internet advertising 13 Global marketing online advertisement and brand positioning 14 Abusive advertising or the internet through Spam Bibliography IndexAdvertising has been defined as any paid form for non-personal presentation and promotion of ideas goods or services by an identified sponsor American Marketing Association quoted in Bennet and more narrowly as any human communication intended to persuade or influence buyers in their purchase decisions Advertising lies at the juncture where culture and the economy interact its primary purpose is to sell products and services by stimulating purchasing behaviour and it does this by using strategies that rework culture creating aspirations and new desires for products The major environmental factors that impact on advertising are the economy demography culture the political and legal system jacket 244 pp.…

Contents Acknowledgements Preface 1 Introduction 2 Event marketing measuring an experience 3 Importance of event correlation and automation 4 Proactive corporate management and the dynamics of public relations 5 Event management a CA service management 6 Using real time strategic change for strategy implementation 7 Representing PR in the marketing mix a study on public relations variables in marketing mix modeling 8 The conundrum of public relations versus marketing 9 The role of pubic relations in management 10 Incorporating sustainability in meetings and event management 11 The employability prospects of graduates in event management 12 Political public relations spin persuasion or relationship building 13 Library public relations new opportunities in a growing field 14 Event management services 15 Towards an international event management body of knowledge Bibliography IndexIn the last couple of decades there has been enormous growth in the event management business Event management is a way of outsourcing occasions that are either business social or a combination of the two Events can be as diverse as weddings to political rallies For any business meeting or social occasion you can think up an event management team can be called in to organize it The range of events that an event management business can supply is quite impressive Most businesses contact an event management team because their expertise in the field should be second to none Planning an event is a time consuming stressful and costly affair Event management teams have contact wit6hin their field in order to obtain the best price quotes and the most reliable service Each even Management System is custom configured based on client?s requirements These systems are used successfully to manage large and small events by agencies and in-house event management teams 246 pp.…

Contents Preface 1 Introduction 2 Strategies for rural marketing by an organization 3 Rural marketing making the ends meet 4 Rural marketing a strategy to fight global recession 5 Innovation management and technology 6 Innovation in rural marketing 7 Role of advertising communication and language in rural marketing 8 Marketing to rural India a changing paradigm 9 The biggest emerging rural marketing 10 Branding in rural markets 11 Rural urban agriculture market system challenges and opportunities 13 Innovations in public service and rural market development 14 Exploring Indian rural market-the way ahead 15 Structure of rural markets for achieving vertical coordination 16 Social changes and the growth of rural market 17 Changes in rural marketing through information and communication technology 18 Problems and prospects for marketing of rural products 19 Role of information technology in rural marketing Bibliography IndexRural Marketing may aptly be described as the process of defining anticipating and knowing customer needs and organizing all the resources of the company to satisfy them In fact satisfaction of customers needs and wants provides the raionale for the existence of the firm Knowledge of consumer behaviour therefore is vital for a firm to achieve its marketing goals The consumers behaviour comprises the acts processes and social relationships exihibited by individuals groups and organizations in searching obtainment use of and consequent experience with products and services An understanding and knowledge of the motives underlying consumer behaviour helps a firm in seeking better and more effective ways to satisfy its customers 260 pp.…