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Condizione: New.

Condizione: New. In English.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New. In English.

Condizione: New.

Condizione: New. In English.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Thesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of Nottingham, language: English, abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing (Engel et al., 1993; Wilkie, 1994; Solomon, 1993; Assael, 1992; Loudon and Della Bitta, 1993; Kotler, 1997). The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision.The main part of this paper is divided into two chapters. Chapter 2, that follows an introduction to the work, is a theoretical one. It is a review of the literature on consumer decision-making and the individual and environmental influences on it. Emphasis is being placed on WOM communication and its role in understanding consumer behaviour. Chapter 3 focuses on the choice of WOM recommendation sources. Empirical research is presented which explores the influences on the choice over WOM recommendation sources. Finally, concluding remarks and recommendations for further research can be found in chapter 4.…

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Hardback. Condizione: New. In light of recent significant changes to the global order, The Unmaking of Special Rights explores an often-forgotten aspect of these power shifts: special rights for developing countries. Written by a group of esteemed experts, it analyzes when and how special rights for developing countries have evolved in the context of global power shifts.This informative book outlines how, since decolonization, several global regimes have granted 'disadvantaged' members exemptions, yet the rise of Brazil, India, China, and other countries has led to pressure to adjust these rights to new economic realities. Based on case studies in global trade, climate, and health governance, this groundbreaking book comparatively assesses the evolution of differential treatment across global governance, highlighting how treating all developing countries as a single group has gradually been replaced with a more nuanced approach. Chapters cover differentiated responsibilities in the climate regime, capacity, willingness and need in the health regime, and special and differential treatment in the World Trade Organization (WTO).For academics, researchers and students specializing in international economics, law and politics, international political economy, and public policy, this book will be a vital read. Providing in-depth comparative case studies, it will also be of interest to practitioners and policymakers working in international development organizations.…

Hardcover. Condizione: Brand New. 400 pages. 9.25x6.13x0.75 inches. In Stock.

Condizione: New.

Condizione: New.

Hardback. Condizione: New. In light of recent significant changes to the global order, The Unmaking of Special Rights explores an often-forgotten aspect of these power shifts: special rights for developing countries. Written by a group of esteemed experts, it analyzes when and how special rights for developing countries have evolved in the context of global power shifts.This informative book outlines how, since decolonization, several global regimes have granted 'disadvantaged' members exemptions, yet the rise of Brazil, India, China, and other countries has led to pressure to adjust these rights to new economic realities. Based on case studies in global trade, climate, and health governance, this groundbreaking book comparatively assesses the evolution of differential treatment across global governance, highlighting how treating all developing countries as a single group has gradually been replaced with a more nuanced approach. Chapters cover differentiated responsibilities in the climate regime, capacity, willingness and need in the health regime, and special and differential treatment in the World Trade Organization (WTO).For academics, researchers and students specializing in international economics, law and politics, international political economy, and public policy, this book will be a vital read. Providing in-depth comparative case studies, it will also be of interest to practitioners and policymakers working in international development organizations.…

Condizione: New. In English.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 1998 in the subject Medicine - Hospital Environment, Clinical Medicine, grade: 1.7, University of Nottingham, language: English, abstract: The purpose of the present paper is to examine measures, available to hospital managers to control the frequency of clinical negligence claims and their ultimate cost. Moreover, the extent to which hospital managers can transfer that risk to others is inv 16 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: ?Social reporting is the process of communicating the social and environmental effects of organizations? [sic] economic actions to particular interest groups within society and to society at large.? (Gray et al., 1987, p. ix) As such it involves extending 20 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 1998 in the subject Business economics - Operations Research, grade: 1.7, University of Nottingham, language: English, abstract: In recent years, scholars have frequently criticised Britain's market-based system of corporate governance. In particular, theory has focused on whether the German system should be viewed as an alternative to the UK model. The purpose of this paper is to 20 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp 16 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Essay from the year 1998 in the subject Medicine - Hospital Environment, Clinical Medicine, grade: 1.7, University of Nottingham, language: English, abstract: The purpose of the present paper is to examine measures, available to hospital managers to control the frequency of clinical negligence claims and their ultimate cost. Moreover, the extent to which hospital managers can transfer that risk to others is inv.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Essay from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: ?Social reporting is the process of communicating the social and environmental effects of organizations? [sic] economic actions to particular interest groups within society and to society at large.? (Gray et al., 1987, p. ix) As such it involves extending.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Seminar paper from the year 1998 in the subject Business economics - Operations Research, grade: 1.7, University of Nottingham, language: English, abstract: In recent years, scholars have frequently criticised Britain's market-based system of corporate governance. In particular, theory has focused on whether the German system should be viewed as an alternative to the UK model. The purpose of this paper is to.…

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Thesis (M.A.) from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Nottingham (Business School), language: English, abstract: Inhaltsangabe:Abstract:The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision.In this context, . [o]ne of the most widely accepted notions in consumer behavior is that word-of-mouth communication (hereafter WOM) plays an important role in shaping consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and post-purchase decision-making literature. Research into the diffusion of innovations has focused on modelling the role of WOM in product adoption at various stages of the diffusion process. WOM has also been studied as a mechanism through which consumers convey both informational and normative influences in the product evaluation. Finally, WOM has been identified as an important post-purchase complaining option.Although WOM plays an important role in consumer pre-purchase and post-purchase decision-making, research into this phenomenon has been fragmented. Importantly, relatively little attention has been directed at understanding key issues with respect to WOM recommendation sources and the factors that influence their use. The aim of the present work is to add to this small body of empirical research. The main part of this paper is divided into two chapters. Chapter 2, that follows an introduction to the work, is a theoretical one. It is a review of the literature on consumer decision-making and the individual and environmental influences on it. Emphasis is being placed on WOM communication and its role in understanding consumer behaviour. Chapter 3 focuses on the choice of WOM recommendation sources. Empirical research is presented which explores the influences on the choice over WOM recommendation sources. Finally, concluding remarks and recommendations for further research can be found in chapter 4.Inhaltsverzeichnis:Table of Contents:Chapter 1: Introduction1 Chapter 2: Literature Review32.1Consumer Decision-Making32.1.1The Decision-Making Process42.1.1.1Problem Recognition52.1.1.2Information Search62.1.1.3Evaluation of Alternatives82.1.1.4Purchase92.1.1.5Post-Purchase Evaluation102.1.2Individual Influences122.1.3Environmental Influences152.1.3.1Culture152.1.3.2Social Class162.1.3.3Reference Groups162.2Word-of-Mouth Communication202.2.1Definition202.2.2Scope and Significance202.2.3Characteristics of WOM222.2.4The Nature of WOM242.2.4.1Types242.2.4.2Process242.2.4.3Conditions282.2.4.4Motives292.2.5WOM and the Consumer Behaviour Literature302.2.5.1Adoption and Diffusion on Innovations302.2.5.2Post-Purchase Decision-Making312.2.5.3Pre-Purchase Decision-Making33Chapter 3: Empirical Analysis343.1The Model343.1.1Recommendation Sources343.1.2Evaluative Cues353.1.3Task Difficulty363.1.4Prior Knowledge373.1.5Hypotheses393.2Research Context433.3Method453.3.1Research Instrument453.3.2Procedure473.3.3Sample483.4Results503.5Discussion573.6Limitations61Chapter 4: Conclusion62Appendix AAppendix BReferences 92 pp. Englisch. …