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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Good. No Dust Jacket*.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Lingua: Inglese
Editore: Free Press (edition 1st Edition 1st Printing), 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Your Online Bookstore, Houston, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: New.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image"
Da: BooksByLisa, Highland Park, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: New. Condizione sovraccoperta: New. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED. Book.
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Marketing Aesthetics
Da: Blindpig Books, Salt lake city, UT, U.S.A.
Valutazione del venditore 4 su 5 stelle
PAPERBACK. Condizione: Fair. Good copy. May have some marking.
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Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Stock & Trade LLC, Portland, OR, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Very Good. A nice hardcover with a crisp dust jacket, a tight binding and an unmarked text. From a private smoke free collection. Shipping within 24 hours, tracking number and delivery Confirmation.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Fine. English Language. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. English Language. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Doss-Haus Books, Redondo Beach, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. Hardcover 1997 edition. Dust jacket and boards in fine condition. Binding firm. Pages unmarked and clean. (368 pages).
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MARKETING AESTHETICS; THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY, AND IMAGE.
Lingua: Inglese
Editore: New York: The Free Press, 1997., 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Da: David Hallinan, Bookseller, Columbus, MS, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
First edition, first printing (per publisher's number line upon copyright page). xvi, 345 pages. Hardcover; H 24.25cm x L 16.25cm. Dust jacket rubbed with light soiling, past owner's personal blindstamp impressed at bottom of rear panel. Black cloth spine with gilt lettering, reddish-brown boards. Personal blindstamp on title page. Interior pages are otherwise quite clean and binding remains fairly crisp. A near fine copy in a very good+ dust jacket. ISBN 0684826550.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,43
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,43
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. English Language. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,43
Spedizione EUR 5,77
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. English Language. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 17,79
Spedizione EUR 2,30
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Da: Aardvark Rare Books, Bucknell, SHROP, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 3,92
Spedizione EUR 16,16
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Fine.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Membro dell'associazione: IOBA
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in fine dust jacket. Later printing.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Membro dell'associazione: IOBA
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in Fine dust jacket. First edition.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 19,96
Spedizione EUR 2,30
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Da: Greener Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 5,68
Spedizione EUR 18,45
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Marketing Aesthetics
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 26,48
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics."Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
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EUR 11,87
Spedizione EUR 12,99
Spedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Bueno. : Este libro explora la gestión estratégica de la marca, la identidad y la imagen, mostrando cómo plasmar la estética en logotipos, folletos, envases y anuncios mediante formas y colores, luces y sonidos, aromas y texturas, para vender una experiencia memorable. Los autores analizan las características que hacen atractiva la identidad de una marca, qué estilos y temas son pertinentes en diversos contextos y qué significado transmiten ciertos símbolos visuales. Dirigido a cualquier persona de cualquier empresa de cualquier sector que desee emplear las herramientas de la estética comercial para asegurar la satisfacción y fidelidad de los clientes, mantener una impresión duradera de la marca, imponer un precio superior, protegerse legalmente de la competencia, reducir costes y aumentar la productividad, y hacer que el producto sea irresistible. EAN: 9788423416011 Tipo: Libros Categoría: Negocios y Economía Título: Marketing y estética Autor: Bernd Schmitt| Alex Simonson| Bernhard Bueb Editorial: Deusto Idioma: es-ES Páginas: 368 Formato: tapa blanda.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Da: Solr Books, Lincolnwood, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: new.
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Marketing-Ästhetik. Strategisches Management von Marken, Identity und Image Strategisches Management von Marken, Identity und Image
Da: butzle, Buttenwiesen, DE, Germania
Valutazione del venditore 5 su 5 stelle
EUR 12,20
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloGebundene Ausgabe. Condizione: Gut. 416 S. B3158-86 9783430180238 Sprache: Deutsch Gewicht in Gramm: 1021.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 22,03
Spedizione EUR 17,31
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 27,97
Spedizione EUR 14,43
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 368 pages. 8.80x6.00x1.00 inches. In Stock.
