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Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: New. 1st ed. 2023. This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.…

Condizione: New. In English.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. 53 pages. 8.27x5.83x0.13 inches. In Stock.

Condizione: New. In German.

Condizione: New. 1. Aufl. 2023 edition NO-PA16APR2015-KAP.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.…

Paperback. Condizione: Brand New. 76 pages. German language. 8.27x5.83x0.16 inches. In Stock.

Condizione: New. In English.

Paperback. Condizione: New. 1st ed. 2023. This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dieses essential erläutert fundiert und kompakt die schriftliche Besucherbefragung als Instrument im Kulturmarketing und Kulturtourismus. Nach einer Einführung in die wichtigsten Begriffe werden die beiden Methoden schriftlicher Befragungen (Paper-Pencil und Online) anwendungsbezogen vorgestellt und auf ihre Stärken und Schwächen untersucht. Hierauf aufbauend werden die einzelnen Phasen von schriftlichen Befragungen - von der Gestaltung eines Fragebogens und der Datenerhebung über die Datenaufbereitung und-auswertung bis hin zur Follow-up-Phase - skizziert. Die theoretischen Erläuterungen werden anhand vieler aktueller Beispiele aus der Praxis von Kultur und Tourismus illustriert.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel. 56 pp. Englisch.…

Paperback. Condizione: Brand New. 76 pages. German language. 8.27x5.83x0.16 inches. In Stock. This item is printed on demand.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. Print on Demand.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. PRINT ON DEMAND.

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dieses essential erläutert fundiert und kompakt die schriftliche Besucherbefragung als Instrument im Kulturmarketing und Kulturtourismus. Nach einer Einführung in die wichtigsten Begriffe werden die beiden Methoden schriftlicher Befragungen (Paper-Pencil und Online) anwendungsbezogen vorgestellt und auf ihre Stärken und Schwächen untersucht. Hierauf aufbauend werden die einzelnen Phasen von schriftlichen Befragungen - von der Gestaltung eines Fragebogens und der Datenerhebung über die Datenaufbereitung und-auswertung bis hin zur Follow-up-Phase - skizziert. Die theoretischen Erläuterungen werden anhand vieler aktueller Beispiele aus der Praxis von Kultur und Tourismus illustriert. 76 pp. Deutsch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dieses essential erlaeutert fundiert und kompakt die schriftliche Besucherbefragung als Instrument im Kulturmarketing und Kulturtourismus. Nach einer Einfuehrung in die wichtigsten Begriffe werden die beiden Methoden schriftlicher Befragungen (Paper.…