Da: BookHolders, Towson, MD, U.S.A.
Condizione: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Psychology Press Pub Date: 4/1/1999 Binding: Hardcover Pages: 328 First edition.
EUR 6,13
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415655262.
Lingua: Inglese
Editore: Psychology Press (edition 1), 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Da: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail.
Da: Solr Books, Lincolnwood, IL, U.S.A.
Condizione: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear.
Condizione: New.
Condizione: New. pp. 328.
EUR 78,63
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 78,62
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
EUR 87,35
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 328.
EUR 100,66
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 65,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 91,20
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. Like New. book.
EUR 102,07
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 328 pages. 9.00x6.00x0.75 inches. In Stock.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Lawrence Erlbaum Associates, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Da: SZ Global, Toronto, ON, Canada
EUR 92,76
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Collectible-Very Good. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Condizione: As New. Unread book in perfect condition.
EUR 187,83
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New.
Condizione: New. pp. 328.
EUR 207,87
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
EUR 222,10
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 328.
EUR 183,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor & Francis Inc Apr 1999, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 225,98
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.
Da: Majestic Books, Hounslow, Regno Unito
EUR 76,71
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 328 This item is printed on demand.
Da: Majestic Books, Hounslow, Regno Unito
EUR 198,76
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 328 This item is printed on demand.