paperback. Condizione: Very Good.
Lingua: Inglese
Editore: Springer Publishing Company, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: Springer Publishing Company, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: Springer Publishing Company (edition 1), 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Lingua: Inglese
Editore: Springer Publishing Company, Incorporated, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Springer Publishing Company, Incorporated, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 8,95
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 6,17
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415655262.
Da: Bahamut Media, Reading, Regno Unito
EUR 10,28
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Lingua: Inglese
Editore: Springer Publishing Company, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
hardcover. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Da: BookHolders, Towson, MD, U.S.A.
Condizione: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Psychology Press Pub Date: 4/1/1999 Binding: Hardcover Pages: 328 First edition.
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
EUR 12,42
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780826101228.
Lingua: Inglese
Editore: Springer Publishing Company, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: BGV Books LLC, Murray, KY, U.S.A.
Condizione: Good. Exact ISBN match. Immediate shipping. No funny business.
Lingua: Inglese
Editore: Springer Publishing Company, 2008
ISBN 10: 0826101224 ISBN 13: 9780826101228
Da: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condizione: new. New Copy. Customer Service Guaranteed.
Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 51,86
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 536.
Da: Majestic Books, Hounslow, Regno Unito
EUR 46,66
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 536.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 44,55
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 536.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 54,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Peter Lang Inc., International A, 2016
ISBN 10: 1433125714 ISBN 13: 9781433125713
Da: Books From California, Simi Valley, CA, U.S.A.
Paperback. Condizione: Fine.
Lingua: Inglese
Editore: Peter Lang Inc., International A, 2016
ISBN 10: 1433125714 ISBN 13: 9781433125713
Da: Books From California, Simi Valley, CA, U.S.A.
Paperback. Condizione: Very Good. Cover and edges may have some wear.
Lingua: Inglese
Editore: Taylor & Francis Inc, New York, 2019
ISBN 10: 0815382502 ISBN 13: 9780815382508
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.Utilizing McGuires persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theoryand across advertising contextsboth traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Lingua: Inglese
Editore: Peter Lang Inc., International A, 2016
ISBN 10: 1433125722 ISBN 13: 9781433125720
Da: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!