paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 2018
ISBN 10: 1119218047 ISBN 13: 9781119218043
Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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EUR 49,64
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Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2018
ISBN 10: 1119218047 ISBN 13: 9781119218043
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 54,66
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Aggiungi al carrelloPaperback. Condizione: New. A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital AgeDefine your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliancesUnderstand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
EUR 52,54
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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EUR 52,24
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EUR 62,72
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EUR 54,50
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EUR 74,43
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Lingua: Inglese
Editore: John Wiley & Sons 2018-10-30, 2018
ISBN 10: 1119218047 ISBN 13: 9781119218043
Da: Chiron Media, Wallingford, Regno Unito
EUR 58,87
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Aggiungi al carrelloPaperback. Condizione: New.
EUR 65,95
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Aggiungi al carrelloPaperback. Condizione: Brand New. pap/psc edition. 256 pages. 10.00x7.00x0.75 inches. In Stock.
Lingua: Inglese
Editore: John Wiley and Sons Ltd, GB, 2018
ISBN 10: 1119218047 ISBN 13: 9781119218043
Da: Rarewaves.com UK, London, Regno Unito
EUR 52,26
Quantità: 4 disponibili
Aggiungi al carrelloPaperback. Condizione: New. A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital AgeDefine your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliancesUnderstand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.