Sculley john byre john a (2 risultati)

Condizione: Good. Reprint. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: good. 1st Perennial Edition. First Printing. 450, wraps, illus., bibliography, index, some discoloration at page edges, some edge soiling, ink note on half-title Pepsi head John Sculley took over computer company Apple at a pivotal moment in the firm's career. Odyssey is the chronicle of one of the decade's most dramatic corporate turnarounds--written by the CEO who transformed a foundering Apple Computer into the country's top marketing powerhouse. John Sculley, at age 38, had been Pepsi-Cola's youngest president when he rewrote the rules of marketing, masterminding the "Pepsi Generation" campaign.…