Sebastian klapdor (40 risultati)

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Paperback. Condizione: Very Good. 172 pages. text in German, library sticker on spine - no other markings, private collector Magisterarbeit aus dem Jahr 2004 im Fachbereich Geschichte Europa - Deutschla nd - Nationalsozialismus, II. Weltkrieg, Note: Gut, Universität Koblenz-Landa u (Institut für Geschichte), Sprache: Deutsch, Abstract: Kaum ein Thema der n euesten Geschichte ist so intensiv journalistisch aufgearbeitet worden wie die E ntwicklung der Raketenwaffen in Peenemünde. Betrachtet man die Sekundärlit eratur, so kann man den Eindruck bekommen, dass der Gegenstand unter allen wesen tlichen Gesichtspunkten dargestellt worden ist - von der Faszination technischer Entwicklungen in Adalbert Bärwolfs Es begann in Peenemünde über den Vorwurf einer unmoralischen Verschwà rung in Linda Hunts Secret Agenda bis z ur These einer Hetzjagd in Franz Kurowskis Unternehmen Paperclip, Alliierte Jag d auf deutsche Wissenschaftler. Der Technologietransfer, der als eine Vorausset zung für alle späteren Entwicklungen der Raketentechnik gelten kann, ist b ei diesen Darstellungen allerdings immer in den Hintergrund getreten. Zwischen T echnik und Moral steht Organisation, ein oft nicht beachtetes Bindeglied menschl ichen Handelns. Die Organisation bestimmt, wie mit Mensch und Maschine verfahren wird, ob die Technologie im Sinne der zivilen Forschung, z.B. der Weltraumfahrt , oder der Entwicklung von Massenvernichtungswaffen, z.B. der Atomraketen, einge setzt wird. Die Organisation eines Transfers von Mensch, Gedankengut und Materia l darzustellen, ist der leitende Gedanke der vorliegenden Arbeit. Die Grundidee für die Arbeit entstand im Jahre 2001 während eines Aufenthaltes am Amerik anischen Nationalarchiv. Bei einem Praktikum für das Magisterhauptfach Biblio thekswissenschaften kam der Autor in Berührung mit den sog. Technical Intelli.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields-for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings:- There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels.- The channel order can influence the conversion probability.- Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.…

Condizione: Sehr gut - gebraucht. Taschenbuch 134 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Springer Gabler , 2012 134 S. , Effectiveness of online marketing campaigns. An investigation into online multichannel and search engine advertising, Klapdor, Sebastian. …

Taschenbuch. Condizione: Neu. Effectiveness of Online Marketing Campaigns | An Investigation into Online Multichannel and Search Engine Advertising | Sebastian Klapdor | Taschenbuch | xxii | Englisch | 2013 | Springer Gabler | EAN 9783658017316 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | ¿Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields¿for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.…

Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | ¿Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields¿for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.…

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PF. Condizione: New.

Condizione: New. In English.

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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Magisterarbeit aus dem Jahr 2004 im Fachbereich Geschichte Europa - Deutschland - Nationalsozialismus, II. Weltkrieg, Note: Gut, Universität Koblenz-Landau (Institut für Geschichte), Sprache: Deutsch, Abstract: Kaum ein Thema der neuesten Geschichte ist so intensiv journalistisch aufgearbeitetworden wie die Entwicklung der Raketenwaffen in Peenemünde. Betrachtet man dieSekundärliteratur, so kann man den Eindruck bekommen, dass der Gegenstand unter allenwesentlichen Gesichtspunkten dargestellt worden ist - von der Faszination technischerEntwicklungen in Adalbert Bärwolfs 'Es begann in Peenemünde' über den Vorwurf einerunmoralischen Verschwörung in Linda Hunts 'Secret Agenda' bis zur These einerHetzjagd in Franz Kurowskis 'Unternehmen Paperclip, Alliierte Jagd auf deutscheWissenschaftler'.Der Technologietransfer, der als eine Voraussetzung für alle späteren Entwicklungen derRaketentechnik gelten kann, ist bei diesen Darstellungen allerdings immer in denHintergrund getreten. Zwischen Technik und Moral steht Organisation, ein oft nichtbeachtetes Bindeglied menschlichen Handelns. Die Organisation bestimmt, wie mitMensch und Maschine verfahren wird, ob die Technologie im Sinne der zivilen Forschungz.B. der Weltraumfahrt, oder der Entwicklung von Massenvernichtungswaffen, z.B. derAtomraketen, eingesetzt wird.Die Organisation eines Transfers von Mensch, Gedankengut und Material darzustellen, istder leitende Gedanke der vorliegenden Arbeit.Die Grundidee für die Arbeit entstand im Jahre 2001 während eines Aufenthaltes amAmerikanischen Nationalarchiv. Bei einem Praktikum für das MagisterhauptfachBibliothekswissenschaften kam der Autor in Berührung mit den sog. TechnicalIntelligence Reports der alliierten Streitkräfte. Diese Berichte waren verfasst worden, umeinen übergreifenden Eindruck vom Fortschritt der deutschen Rüstungsforschung währenddes zweiten Weltkrieges zu gewinnen. Ohne Zweifel dienten sie auch der Beantwortungder Frage, ob sich das eroberte Material bei einer Übernahme in die eigene Forschung alsnützlich erweisen könnte.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields-for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings:- There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels.- The channel order can influence the conversion probability.- Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like. 156 pp. Englisch.…

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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciencesInternet advertising has come off age yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed .…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the author develops comprehensive models based on existing research. He empirically validates them with large real-life datasets from ad campaigns and cookie-based user tracking systems. His findings show that there are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. In addition, the channel order can influence the conversion probability and click-through rates in search engine advertising are influenced by keyword criteria on semantic and syntactic level. The results can be used to increase the effectiveness of ad campaigns. Based on these findings, the author outlines how a future integrated approach to online advertising could look like.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.…

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