Shana ponelis (4 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer data plays a vital role in organisations,particularly in sales and marketing. Integrating internal customerdata across functions and departments is vital but equallyimportant is integrating external sources of customer data.Without complete data the picture painted by eventual managementinformation is incomplete. This book shows that data warehousingtechniques can be used to integrate both internal and externalcustomer data to deliver the management information necessary tosupport sales and marketing processes. In addition, two case studies ofmanufacturing organizations illustrate the practical application:both organizations partner with third party distributors who capturecustomer-related data on behalf of the organisation that needs to beintegrated in order to deliver complete sales and marketing management information. This book will be useful to those inboth managerial and technical positions who want to understand how data warehousing can meet management information needs inthe sales and marketing function. 144 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ponelis ShanaShana Ponelis is a lecturer with the School of InformationStudies at the University of Wisconsin-Milwaukee. Previously she was a consultant with AtosKPMG Consulting and Arthur Andersen specialising in data warehousing a.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer data plays a vital role in organisations,particularly in sales and marketing. Integrating internal customerdata across functions and departments is vital but equallyimportant is integrating external sources of customer data.Without complete data the picture painted by eventual managementinformation is incomplete. This book shows that data warehousingtechniques can be used to integrate both internal and externalcustomer data to deliver the management information necessary tosupport sales and marketing processes. In addition, two case studies ofmanufacturing organizations illustrate the practical application:both organizations partner with third party distributors who capturecustomer-related data on behalf of the organisation that needs to beintegrated in order to deliver complete sales and marketing management information. This book will be useful to those inboth managerial and technical positions who want to understand how data warehousing can meet management information needs inthe sales and marketing function.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Customer data plays a vital role in organisations, particularly in sales and marketing. Integrating internal customer data across functions and departments is vital but equally important is integrating external sources of customer data. Without complete data the picture painted by eventual management information is incomplete. This book shows that data warehousing techniques can be used to integrate both internal and external customer data to deliver the management information necessary to support sales and marketing processes. In addition, two case studies of manufacturing organizations illustrate the practical application: both organizations partner with third party distributors who capture customer-related data on behalf of the organisation that needs to be integrated in order to deliver complete sales and marketing management information. This book will be useful to those in both managerial and technical positions who want to understand how data warehousing can meet management information needs in the sales and marketing function.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch.…