Simon monske (3 risultati)
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 38,00
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. The Impact of Electronic Word-of-Mouth on Consumers and Firms | Simon Monske | Taschenbuch | 300 S. | Englisch | 2022 | Olms Wissenschaft | EAN 9783487163048 | Verantwortliche Person für die EU: Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestr. 3-5, 76530 Baden-Baden, nomos[at]nomos[dot]de | Anbie…ter: preigu.
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 38,00
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Simon Monske investigates the influence of electronic word of mouth (eWOM) on consumers' information search strategies and how companies can measure and strategically use e-WOM. Based on preliminary studies and an eye-tracking onli…ne experiment, the author empirically proves that consumers increasingly read opinions of other consumers at the beginning of the information search and evaluate product specifications before making a purchase decision. In addition, Simon Monske evaluates an extensive company survey and shows that German companies would gain a competitive advantage with a sound analysis of eWOM data. However, companies lack organisational processes for the strategic use of insights gained. 300 pp. Englisch.
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 38,00
EUR 62,34 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Simon Monske investigates the influence of electronic word of mouth (eWOM) on consumers' information search strategies and how companies can measure and strategically use e-WOM. Based on preliminary studies and an eye-tracking online ex…periment, the author empirically proves that consumers increasingly read opinions of other consumers at the beginning of the information search and evaluate product specifications before making a purchase decision. In addition, Simon Monske evaluates an extensive company survey and shows that German companies would gain a competitive advantage with a sound analysis of eWOM data. However, companies lack organisational processes for the strategic use of insights gained.
