Soundaian (104 risultati)

Soft cover. Condizione: As New. Condizione sovraccoperta: As New. 1st Edition. Contents: 1. Essentials of strategic marketing management. 2. The process of strategic marketing management. 3. Analysing buyer behaviour. 4. Strategic marketing factors for growth. 5. Strategic marketing planning. 6. Situation analysis. 7. Market segmentation and product positioning. 8. Strategic product pricing. 9. The distribution strategy. 10. Product life cycle management strategies. 11. New product strategies. 12. Competition winning strategies. 13. Advertising and sales promotion strategies. 14. Salesforce management strategies. 15. Strategic brand management. 16. Creation of competitive advantages. 17. Strategic services management. 18. Customer relationship strategies. Summary. References. Index. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. …

Pbk. Contents I Introduction 1 Effective management 2 The management evolution 3 Management practices today 4 Environment of business II Planning and decision-making 5 Nature of management 6 Essential of planning 8 Managing by objectives 9 The essence of decision-making III Organising 9 Nature of organizing 10 Departmentation 11 Delegation and decentralization 12 Organisation culture and change IV Staffing and controlling 13 Staffing 14 Appraising performance and rewarding 15 Leadership 16 Motivating the employee 17 Communicating for results 18 The control process and techniques V Strategic topics of management today 19 Strategic management 20 Essentials of total quality 21 Creativity and innovation for business 22 International business managementManagement today has become a strategic function in view of frequently occurring economic cycle changes on a global scale resulting in loss of millions of customers and jobs A good management is one which is able to execute world-class management techniques that would not fail organisation even under the condition of extreme strain This requires that managerial trait which is found rarely but this managerial effectiveness can be created through excellent training by the right people Good literature and thorough understanding of the global business conditions can help a lot in overcoming the trouble This book is very different and provides food for thought by way of offering standard concepts and ideas in the form of text and management cases The readers will find it certainly useful for their purpose and the application of the knowledge contained in this book will relieve the executives of frustration and negative mindset 532 pp.…

Condizione: New. pp. xxvi + 532.

Condizione: New. pp. 343.

Condizione: New. pp. xxvi + 532.

Condizione: New. pp. 343 First Edition.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. xxxvi + 586 1st Edition.

Condizione: New. First Edition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Paperback. Condizione: New.

Condizione: New. First Edition.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Paperback or Softback. Condizione: New. New Dimensions of Management. Book.

Condizione: New. First Edition.

Condizione: New.

Pbk. Contents 1 Foreign trade policy 2 Trends in India?s foreign trade 3 Basic export practices 4 The process of exporting 5 Export promotion schemes 6 Import policy and procedures 7 International business contracts 8 Marketing research overseas 9 Export-centred government institutions 10 Foreign exchange management in Inside 11 Role of financial institutions 12 Export payments and finance 13 Export credit insurance 14 Marine cargo insurance 15 Export documents 16 Export packaging 17 World shipping trends 18 Shipping and customs procedures 19 International air cargo transport 20 Arbitration in India Appendices IndexThis book offers a good choice for those who do not find a standard book on export and import practices and procedures in India A student who truly wants to become a dedicated exporterimporter needs a first hand knowledge on export and import practices by gaining experience with a good exporterimporter This book offers supporting materials for such seekers and its lucid style and simple language can help them understand the text easily The book explains how world trade developed and the direction it has been taking from time to time It provides adequate information on export and import practices being followed in India as well as on export related issues in foreign countries Students of export management will find this book very useful as well as relevant for their purposes 586 pp.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.