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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. The Customering Method: From CX Dogma to Customer Science. Book.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: NEW.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032823089 ISBN 13: 9781032823089
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 51,79
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Aggiungi al carrelloPaperback. Condizione: New. Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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EUR 42,04
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Condizione: New.
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 302 pages. 9.18x6.12x9.21 inches. In Stock.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. The Customering Method | From CX Dogma to Customer Science | Aarron Spinley | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032823089 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032823089 ISBN 13: 9781032823089
Da: Rarewaves.com UK, London, Regno Unito
EUR 48,06
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.
hardcover. Condizione: Fine.
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 207,00
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