stefanini camille (8 risultati)

Condizione: New. pp. 84.

Condizione: New.

Taschenbuch. Condizione: Neu. Reasons for and against giving money to charities | Comparative study of donors and non-donors behaviour on the French and UK markets | Camille Stefanini | Taschenbuch | 84 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846543443 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Charitable giving and donors' behaviour has received extensive attention in past research while the case of non-donors has been highly neglected. As charities need more and more funds to sustain their actions toward the cause they are supporting, they need to find as much resources as they can. However, the charitable market is saturated and faces fierce competition (Eveland and Crutchield, 2007). Besides, with the recent recession, the amount of the donors' contributions tends to decrease. It is suggested that there is an opportunity to broaden the market by extending the study of charitable behaviour to non-donors. Based on Westaby's statement (2005a) that reasons are better predictor of behaviour than attitudes, this paper presents the results of a study that examined the reasons for and against giving money to charities within the context of two European countries, the UK and France. It investigated whether the two populations' behaviours differ or common marketing tactics could eventually be developped. Eleven qualitative interviews were caried out in each country with donors and non-donors. 84 pp. Englisch.

Condizione: New. Print on Demand pp. 84 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Stefanini CamilleBorn in France in 1986, Camille Stefanini is graduated from the University of Nottingham and IESEG Lille, School of Management. She is working as an audiovisual communication officer for a french gardening and leisur.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Charitable giving and donors' behaviour has received extensive attention in past research while the case of non-donors has been highly neglected. As charities need more and more funds to sustain their actions toward the cause they are supporting, they need to find as much resources as they can. However, the charitable market is saturated and faces fierce competition (Eveland and Crutchield, 2007). Besides, with the recent recession, the amount of the donors' contributions tends to decrease. It is suggested that there is an opportunity to broaden the market by extending the study of charitable behaviour to non-donors. Based on Westaby's statement (2005a) that reasons are better predictor of behaviour than attitudes, this paper presents the results of a study that examined the reasons for and against giving money to charities within the context of two European countries, the UK and France. It investigated whether the two populations' behaviours differ or common marketing tactics could eventually be developped. Eleven qualitative interviews were caried out in each country with donors and non-donors.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Charitable giving and donors' behaviour has received extensive attention in past research while the case of non-donors has been highly neglected. As charities need more and more funds to sustain their actions toward the cause they are supporting, they need to find as much resources as they can. However, the charitable market is saturated and faces fierce competition (Eveland and Crutchield, 2007). Besides, with the recent recession, the amount of the donors' contributions tends to decrease. It is suggested that there is an opportunity to broaden the market by extending the study of charitable behaviour to non-donors. Based on Westaby's statement (2005a) that reasons are better predictor of behaviour than attitudes, this paper presents the results of a study that examined the reasons for and against giving money to charities within the context of two European countries, the UK and France. It investigated whether the two populations' behaviours differ or common marketing tactics could eventually be developped. Eleven qualitative interviews were caried out in each country with donors and non-donors.