sunilkumar mayoor (6 risultati)

Taschenbuch. Condizione: Neu. The virtual obesogenic environment | Fast food marketing strategies using social media and their impact upon adolescent eating behaviours | Mayoor Sunilkumar | Taschenbuch | 84 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659165160 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The rise of social networking websites and computer games has made the Internet a popular destination for the young generation. However, this has not gone unnoticed by the fast food industry, which has also become active in social networking, hence extending its marketing strategies into cyberspace. This book observes the numerous marketing strategies employed within social networking sites by the fast food chain McDonald's, which has induced a virtual obesogenic environment for the adolescent population. McDonald's seems to have exploited adolescent social behaviour by encouraging peer-to-peer marketing as well as utilizing food based advergames to promote a plethora of unhealthy products whilst simultaneously inducing brand immersion among adolescents. 84 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sunilkumar MayoorMayoor Sunilkumar obtained his BSc in Medical anthropology from Durham University with a first class honours and top of the year in 2012. Keen to make his mark upon public health policy, Mayoor s creative and innov.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The rise of social networking websites and computer games has made the Internet a popular destination for the young generation. However, this has not gone unnoticed by the fast food industry, which has also become active in social networking, hence extending its marketing strategies into cyberspace. This book observes the numerous marketing strategies employed within social networking sites by the fast food chain McDonald's, which has induced a virtual obesogenic environment for the adolescent population. McDonald's seems to have exploited adolescent social behaviour by encouraging peer-to-peer marketing as well as utilizing food based advergames to promote a plethora of unhealthy products whilst simultaneously inducing brand immersion among adolescents.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The rise of social networking websites and computer games has made the Internet a popular destination for the young generation. However, this has not gone unnoticed by the fast food industry, which has also become active in social networking, hence extending its marketing strategies into cyberspace. This book observes the numerous marketing strategies employed within social networking sites by the fast food chain McDonald's, which has induced a virtual obesogenic environment for the adolescent population. McDonald's seems to have exploited adolescent social behaviour by encouraging peer-to-peer marketing as well as utilizing food based advergames to promote a plethora of unhealthy products whilst simultaneously inducing brand immersion among adolescents.