tehrani nadji (28 risultati)

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Buch. Condizione: Neu. Neuware - Companies spend big money and significant resources to acquire new customers while they tend to give little thought about how to hold onto clients who are heading for the exits. That's a mistake. Businesses need to change their thinking on this front and retool their strategies to dedicate more time and effort to retain the customers they already have. They can do that by elevating the customer experience. The new book 'Taking Your Customer CareTM to the Next Level' explains how.Authors Nadji Tehrani and Steve Brubaker, both Customer CareTM experts, take readers on a journey that explores the importance of repeat business, and how to go the extra mile to keep customers coming back. The book looks at the role of content, leadership, listening, marketing, mobile, people, personalization, social media, training, and video in Taking Customer CareTM to the Next Level.Customer experience has become a hot topic in recent years, and companies are pushing the message that they are keenly focused on CX. But for all the talk about this subject, there are very few organizations out there today that deliver truly Next-Level Customer CareTM, Tehrani and Brubaker note in their new book. 'Ironically, as we searched for relevant experiences of companies with extraordinary Customer CareTM, we had great difficulty finding more than a handful of companies that have truly put the complete package together for Taking their Customer CareTM to the Next Level,' the authors write.The bottom line is that customers today, for the most part, simply are not being wowed by the companies with which they do business. There are, of course, a few rare exceptions to that rule. The book illustrates the first point by sharing actual case studies and examples of experiences that, the authors say, should be shocking if it weren't for the fact that poor customer experience has become the norm. More importantly, however, 'Taking Your Customer CareTM to the Next Level' looks at some examples of companies and other organizations that have done just what the book's title suggests.Among the companies noted in the book are Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos. One of the top justifications for spending the time and money to implement a new strategy to deliver Next-Level Customer CareTM is that it's far less expensive to keep existing customers than it is to win and onboard new ones. That said, Tehrani and Brubaker urge readers, if your advertising budget line item is greater for customer acquisition than customer retention, you are fighting a losing battle. They emphasize the importance of putting more resources into existing customers, who as a result will stay loyal and even become advocates.Business owners and executives, the authors say, must lead by example to put the customers' needs at the forefront and develop incentives, policies, and training to match the needs of the customers. Indeed, Customer CareTM is about more than making the sale and then moving on. It's about cultivating long-term relationships.While systems like integrated CRM solutions, location-based technology, marketing automation, mobile apps, and omnichannel support can help make that happen, the bottom line is that businesses need to have the right people in place to deliver Next-Level Customer CareTM. By the right people, the authors mean people who are compassionate and helpful, and who have the information and skillsets to get the job done.'Poor customer relations cost companies nearly $41 billion each year,' Tehrani and Brubaker write. 'But this doesn't have to be the case. Preserve relationships by providing the utmost compassion for your customers and Take Your Customer CareTM to the Next Level.'.

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorTelemarketing, call center and teleservices are an estimated $2 trillion market globally and they employ one billion people. Nadji Tehrani is credited with making teleservices and call centers Americas biggest growth b.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den Autorrnrn Nadji Tehrani is credited with making teleservices and call centers America s biggest growth business. He founded Technology Marketing Corp. in 1972, and a decade later, he launched Telemarketing magazine-considered .

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What makes one company stand out from another in the marketplace and attract the attention and dollars of customers The answer is marketing.You may have great products and services, but before people get a chance to use them, they have to learn about them. And its your job to make that happen.Marketing lets you establish your position in the marketplace. It allows you to create qualified sales leads so you can get your products and services into the hands of your target customers. And marketing enables you keep those customers and win new ones because it helps you stand out from the crowd in both the short and the long term.Thats what industry visionary Nadji Tehrani means when he talks about Marketing Like a Peacock in the Land of Penguins.In his new book by that name, Tehrani writes: The bottom line is, the peacock is different from the rest of the crowd. It stands above the rest with magnificent and attractive colors in the bland land of the penguins.Tehrani goes on to explain: If you truly want success in your positioningyou dont want to be a me-too or a penguin. You want to be unique and position yourself as such. In short, you want to position yourself as a peacock in the land of penguins.As Tehrani points out, people remember No. 1. But no one remembers the also-rans.So businesses need to be bold in setting themselves apart from the crowd. And they need to effectively leverage marketing to do that and then do it again, and again.You must market every day, 365 days a year, 24 hours a day, 7 days a week, says Tehrani, noting the rapidly changing environment in which businesses exist today.Marketing should come first at all organizations because its the No. 1 source of success for all companies new or old, says Tehrani.He should know, because Tehrani is a communications, customer experience, marketing, media, and telemarketing expert and thought leader.Tehrani is the founder and leader of Technology Marketing Corp., which he established in 1972. In the 1980s he was a pioneer in the call center and telemarketing arena, having founded Telemarketing magazine (which over the years was renamed Customer Interaction Solutions and then CUSTOMER magazine). Tehrani also has led numerous other industry efforts and co-authored the book Taking Your Customer Care to the Next Level.In his new book Marketing like a Peacock in the Land of Penguins, Tehrani explains how to do marketing and how to do it right. And he invites you to join him on this colorful and valuable journey.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Companies spend big money and significant resources to acquire new customers while they tend to give little thought about how to hold onto clients who are heading for the exits. That's a mistake. Businesses need to change their thinking on this front and retool their strategies to dedicate more time and effort to retain the customers they already have. They can do that by elevating the customer experience. The new book 'Taking Your Customer CareTM to the Next Level' explains how. Authors Nadji Tehrani and Steve Brubaker, both Customer CareTM experts, take readers on a journey that explores the importance of repeat business, and how to go the extra mile to keep customers coming back. The book looks at the role of content, leadership, listening, marketing, mobile, people, personalization, social media, training, and video in Taking Customer CareTM to the Next Level. Customer experience has become a hot topic in recent years, and companies are pushing the message that they are keenly focused on CX. But for all the talk about this subject, there are very few organizations out there today that deliver truly Next-Level Customer CareTM, Tehrani and Brubaker note in their new book. 'Ironically, as we searched for relevant experiences of companies with extraordinary Customer CareTM, we had great difficulty finding more than a handful of companies that have truly put the complete package together for Taking their Customer CareTM to the Next Level,' the authors write. The bottom line is that customers today, for the most part, simply are not being wowed by the companies with which they do business. There are, of course, a few rare exceptions to that rule. The book illustrates the first point by sharing actual case studies and examples of experiences that, the authors say, should be shocking if it weren't for the fact that poor customer experience has become the norm. More importantly, however, 'Taking Your Customer CareTM to the Next Level' looks at some examples of companies and other organizations that have done just what the book's title suggests. Among the companies noted in the book are Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos. One of the top justifications for spending the time and money to implement a new strategy to deliver Next-Level Customer CareTM is that it's far less expensive to keep existing customers than it is to win and onboard new ones. That said, Tehrani and Brubaker urge readers, if your advertising budget line item is greater for customer acquisition than customer retention, you are fighting a losing battle. They emphasize the importance of putting more resources into existing customers, who as a result will stay loyal and even become advocates. Business owners and executives, the authors say, must lead by example to put the customers' needs at the forefront and develop incentives, policies, and training to match the needs of the customers. Indeed, Customer CareTM is about more than making the sale and then moving on. It's about cultivating long-term relationships. While systems like integrated CRM solutions, location-based technology, marketing automation, mobile apps, and omnichannel support can help make that happen, the bottom line is that businesses need to have the right people in place to deliver Next-Level Customer CareTM. By the right people, the authors mean people who are compassionate and helpful, and who have the information and skillsets to get the job done. 'Poor customer relations cost companies nearly $41 billion each year,' Tehrani and Brubaker write. 'But this doesn't have to be the case. Preserve relationships by providing the utmost compassion for your customers and Take Your Customer CareTM to the Next Level.'.

Taschenbuch. Condizione: Neu. Marketing Like a Peacock in the Land of Penguins | A Practical Guide to Effective Marketing | Nadji Tehrani | Taschenbuch | Kartoniert / Broschiert | Englisch | 2018 | AuthorHouse | EAN 9781546222088 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Taschenbuch. Condizione: Neu. Taking Your Customer Care to the Next Level | Customer Retention Depends Upon Customer Care | Nadji Tehrani (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2015 | AuthorHouse | EAN 9781504933025 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What makes one company stand out from another in the marketplace and attract the attention and dollars of customers The answer is marketing.You may have great products and services, but before people get a chance to use them, they have to learn about them. And its your job to make that happen.Marketing lets you establish your position in the marketplace. It allows you to create qualified sales leads so you can get your products and services into the hands of your target customers. And marketing enables you keep those customers and win new ones because it helps you stand out from the crowd in both the short and the long term.Thats what industry visionary Nadji Tehrani means when he talks about Marketing Like a Peacock in the Land of Penguins.In his new book by that name, Tehrani writes: The bottom line is, the peacock is different from the rest of the crowd. It stands above the rest with magnificent and attractive colors in the bland land of the penguins.Tehrani goes on to explain: If you truly want success in your positioningyou dont want to be a me-too or a penguin. You want to be unique and position yourself as such. In short, you want to position yourself as a peacock in the land of penguins.As Tehrani points out, people remember No. 1. But no one remembers the also-rans.So businesses need to be bold in setting themselves apart from the crowd. And they need to effectively leverage marketing to do that and then do it again, and again.You must market every day, 365 days a year, 24 hours a day, 7 days a week, says Tehrani, noting the rapidly changing environment in which businesses exist today.Marketing should come first at all organizations because its the No. 1 source of success for all companies new or old, says Tehrani.He should know, because Tehrani is a communications, customer experience, marketing, media, and telemarketing expert and thought leader.Tehrani is the founder and leader of Technology Marketing Corp., which he established in 1972. In the 1980s he was a pioneer in the call center and telemarketing arena, having founded Telemarketing magazine (which over the years was renamed Customer Interaction Solutions and then CUSTOMER magazine). Tehrani also has led numerous other industry efforts and co-authored the book Taking Your Customer Care to the Next Level.In his new book Marketing like a Peacock in the Land of Penguins, Tehrani explains how to do marketing and how to do it right. And he invites you to join him on this colorful and valuable journey.

Buch. Condizione: Neu. Marketing Like a Peacock in the Land of Penguins | A Practical Guide to Effective Marketing | Nadji Tehrani | Buch | Gebunden | Englisch | 2018 | AuthorHouse | EAN 9781546222071 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.