Toedt michael (29 risultati)

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: Ausreichend.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry What is the distinctive value and what are key areas for a successful implementation Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures.…

Condizione: New.

Taschenbuch. Condizione: Neu. Big Data - Challenges for the Hospitality Industry | 2nd Edition | Michael Toedt | Taschenbuch | 92 S. | Englisch | 2013 | epubli | EAN 9783844275926 | Verantwortliche Person für die EU: Neopubli GmbH, Sebastian Stude, Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Data is everywhere. There is no way to stop, deny or avoid it. Big Data is the next economic revolution. After the triumphant success of the Internet, the capabilities of managers to use the endless and steadily increasing amount of data will split companies into those who know what they do, and those who just guess. There will only be winners or losers. Managers need to understand that we are on the verge of a new economic era. The more they listen and learn, the higher the chance to win the data race. Why is Big Data so important Big Data can help companies to increase their revenues, improve their profit margins, reduce risks and cut costs. Intelligent use of data supports customer acquisition, allows for higher prices, minimizes the risk of unprofitable investments, improves profit margins, supports the direct distribution channels, and helps to bypass expansive third-party vendors. It also generates customer loyalty and eventually helps to reduce technology, administration and payroll costs. There are manifold reasons to take a deeper look into Big Data. In medieval times, merchants in the Mediterranean accumulated extreme wealth by trading in spices such as salt. Nowadays, the prosperity of a company strongly correlates with its ability to manage and use customer data.…

Condizione: New.

Condizione: New.

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 92 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Taschenbuch. Condizione: Neu. The Contribution of CRM to Sales Performance in the Hotel Business | 2nd Edition | Michael Toedt | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786208446215 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management? What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales? Does communication directly and positively influence the purchase frequency of already existing customers.…

Nov 24, 2015. Condizione: gebraucht; sehr gut. minimale Spuren, textsauber und gepflegt.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry What is the distinctive value and what are key areas for a successful implementation Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures. 92 pp. Englisch.…

Softcover. Condizione: gut. Big Data Hotellerie: Datenanalyse für besseren Service & Marketing - Toedt In deutscher Sprache. pages.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 204 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales Does communication directly and positively influence the purchase frequency of already existing customers 208 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Data is everywhere. There is no way to stop, deny or avoid it. Big Data is the next economic revolution. After the triumphant success of the Internet, the capabilities of managers to use the endless and steadily increasing amount of data will split companies into those who know what they do, and those who just guess. There will only be winners or losers. Managers need to understand that we are on the verge of a new economic era. The more they listen and learn, the higher the chance to win the data race. Why is Big Data so important Big Data can help companies to increase their revenues, improve their profit margins, reduce risks and cut costs. Intelligent use of data supports customer acquisition, allows for higher prices, minimizes the risk of unprofitable investments, improves profit margins, supports the direct distribution channels, and helps to bypass expansive third-party vendors. It also generates customer loyalty and eventually helps to reduce technology, administration and payroll costs. There are manifold reasons to take a deeper look into Big Data. In medieval times, merchants in the Mediterranean accumulated extreme wealth by trading in spices such as salt. Nowadays, the prosperity of a company strongly correlates with its ability to manage and use customer data. 212 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales Does communication directly and positively influence the purchase frequency of already existing customers.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales Does communication directly and positively influence the purchase frequency of already existing customers.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.

Condizione: New. Print on Demand.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales Does communication directly and positively influence the purchase frequency of already existing customers VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 204 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral loyalty of existing hotel customers within a Customer Relationship Management context. Within the complex construct of CRM, marketing communication plays a central role in creating remembering effects and in initiating booking impulses, but neither the question of a worthwhile frequency nor the quality of the different media channels as a message transmitter within CRM have been evaluated so far. The main questions, which will be answered in this dissertation, are: What is the role of direct communication within Customer Relationship Management What are the effect of on- and offline messages on customer loyalty, measured by the number of additional sales Does communication directly and positively influence the purchase frequency of already existing customers VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 208 pp. Englisch.…