Lingua: Inglese
Editore: Marketing Science Institute, 2011
ISBN 10: 0982387733 ISBN 13: 9780982387733
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Lingua: Inglese
Editore: Elgar Publishing, Incorporated, Edward, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Da: Better World Books, Mishawaka, IN, U.S.A.
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Lingua: Inglese
Editore: Marketing Science Institute, 2011
ISBN 10: 0982387733 ISBN 13: 9780982387733
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2018
ISBN 10: 365969293X ISBN 13: 9783659692932
Da: Books Puddle, New York, NY, U.S.A.
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Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
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Condizione: Used. pp. 528.
Lingua: Inglese
Editore: Edward Elgar Publishing Limited, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2013
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Aggiungi al carrelloPaperback. Condizione: New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2018
ISBN 10: 365969293X ISBN 13: 9783659692932
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
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Aggiungi al carrelloPaperback. Condizione: Brand New. 528 pages. 9.50x6.60x1.20 inches. In Stock.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2013. Paperback. . . . . . Books ship from the US and Ireland.
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Da: Rarewaves.com UK, London, Regno Unito
EUR 75,84
Quantità: 4 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer.