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Aggiungi al carrelloPaperback. Condizione: Brand New. 144 pages. 8.66x5.91x0.33 inches. In Stock.
Da: preigu, Osnabrück, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Managing Supermarket Customer Offers in a Wireless World | Using Data Mining with Mobile Applications | Volker Herbort | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639058642 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 50 pages. German language. 8.27x5.83x0.28 inches. In Stock. This item is printed on demand.
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Herbort VolkerDipl.-Wirt.-Inf.(FH)nStudium Wirtschaftinsinformatik nHochschule UlmnBachelor of Science in Computing with Honours, nNapier University, EdinburghnSelbstaendiger IT-BeraterSupermarkets offer a very similar variety of .
Da: Majestic Books, Hounslow, Regno Unito
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Aggiungi al carrelloCondizione: New. PRINT ON DEMAND.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Supermarkets offer a very similar variety of productsat similar pricesand quality. Thus the companies have to search forother ways to differ from their competitors. This canbe achieved by offering a unique typeof service to gain customer loyalty and at the sametime using methodsto maintain customer loyalty.This dissertationinvestigatedways of creating customised offers that fit to thecustomer s needs butalso allow the supermarket to advertise products thatare interesting forretail reasons. These offers have been based oncustomer purchasingpatterns which were found by analysing data that hadbeen generatedby the use of loyalty card schemes. Furthermore, itwas investigated towhat extent mobile devices such as Personal DigitalAssistants or smartphones can be used to inform customers of offers overa wirelessconnection as they enter the store. Such offers wouldbe based onprevious purchasing patterns and special promotions.To avoid the necessity of installing new software aninterface was deployed as a client process that istransmitteddynamically to the mobile device. This conceptprovides a new way ofadvertising especially in the retail market.
Lingua: Tedesco
Editore: Springer Fachmedien Wiesbaden, 2017
ISBN 10: 3658176547 ISBN 13: 9783658176549
Da: moluna, Greven, Germania
EUR 14,99
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Die digitale Transformation der Energiewirtschaft eroeffnet neue Moeglichkeiten zur Vernetzung und KooperationDer Uebergang von analogen hin zu digitalen Geschaeftsmodellen ist von hoher Relevanz fuer den langfristigen ErfolgEin aus fuenf .