paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Condizione: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
paperback. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
EUR 72,48
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 200.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2016
ISBN 10: 1138188999 ISBN 13: 9781138188990
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 83,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Condizione: New. pp. 200.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 67,34
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 68,27
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 71,00
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Chiron Media, Wallingford, Regno Unito
EUR 74,82
Quantità: Più di 20 disponibili
Aggiungi al carrellopaperback. Condizione: New.
EUR 78,11
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Da: Revaluation Books, Exeter, Regno Unito
EUR 100,87
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 120 pages. 9.76x6.06x0.55 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 112,78
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2016
ISBN 10: 1138188999 ISBN 13: 9781138188990
Da: Rarewaves.com UK, London, Regno Unito
EUR 77,95
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 145,76
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 166,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. . 2016. 1st Edition. Paperback. . . . .
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 167,07
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 182,57
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Chiron Media, Wallingford, Regno Unito
EUR 190,96
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 193,91
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 217,23
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Majestic Books, Hounslow, Regno Unito
EUR 229,43
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.