Walter susini (16 risultati)
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Da: Brook Bookstore, Milano, MI, ItaliaBrook Bookstore
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Paperback. Condizione: new. Paperback. Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because… of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift from guilt to stories that tap into people's hopes and emotions. Drawing on marketing strategy, consumer behavior, and psychology, Walter Susini proposes a new paradigm: storybounting-- creating abundant, engaging narratives that drive action and shape habits. Combining insights from global executives and thirty years of experience, Green Sells offers a roadmap for aligning motivation science with sustainability ethics, making the sustainable choice not just right-- but desirable. Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyz. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condizione: new. Paperback. Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because… of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift from guilt to stories that tap into people's hopes and emotions. Drawing on marketing strategy, consumer behavior, and psychology, Walter Susini proposes a new paradigm: storybounting-- creating abundant, engaging narratives that drive action and shape habits. Combining insights from global executives and thirty years of experience, Green Sells offers a roadmap for aligning motivation science with sustainability ethics, making the sustainable choice not just right-- but desirable. Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyz. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Paperback. Condizione: new. Paperback. Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because… of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift from guilt to stories that tap into people's hopes and emotions. Drawing on marketing strategy, consumer behavior, and psychology, Walter Susini proposes a new paradigm: storybounting-- creating abundant, engaging narratives that drive action and shape habits. Combining insights from global executives and thirty years of experience, Green Sells offers a roadmap for aligning motivation science with sustainability ethics, making the sustainable choice not just right-- but desirable. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore This book argues that su…stainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift from guilt to stories that tap into people's hopes and emotions. Drawing on marketing strategy, consumer behavior, and psychology, Walter Susini proposes a new paradigm: storybounting-creating abundant, engaging narratives that drive action and shape habits. Combining insights from global executives and thirty years of experience, Green Sells offers a roadmap for aligning motivation science with sustainability ethics, making the sustainable choice not just right-but desirable.
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Green don't sell | Why Sustainability Alone Fails: the Real Rules of Green Marketing | Walter Susini | Taschenbuch | None | Englisch | 2026 | Egea Spa - Bocconi University Press | EAN 9791281627734 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]…de | Anbieter: preigu Print on Demand.
