Wardlow daniel l (31 risultati)

Condizione: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Condizione: Fair. 2nd. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: Very Good. 7th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condizione: Very Good. Trade paperback in very good condition. Prepublication information on the first two pages. Minor wear to the cover edges and a bit of a lift to the front cover. Clean, tight and unmarked. Bright and attractive. 261 pp., the monographic print of a double issue of the Journal of Homosexuality Volume 13. Faye's Books.…

paperback. Condizione: Good.

Paperback. Condizione: Very Good. 1st Ed. 261pp, octavo paperback. light uplift to cover edges, light cover wear yet wraps clean, tight binding, interior text clean.

Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Paperback. xx, 261p., preface, foreword, introductions, conclusions, references, illustrated with examples of advertising, photos, tables, index, very good first edition trade paperback in pictorial wraps.

Soft Cover. Condizione: Very Good. 261 + pp. Vol. 31, No. 1/2, 1996 issue only! Print ISSN: 0091-8369. Electronic ISSN: 1540-3602. A great, almost spotlessly clean copy! Solidly and tightly bound, essentially and nearly flawless copy with minimal internal and external wear and use. Copy with crisp pages, clean text, and light shelf wear. Smooth covers. "Consumers" written on spine.…

Condizione: Gebraucht / Used. Matig d639e.

Condizione: New. pp. 288.

Condizione: New. pp. 288.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

hardcover. Condizione: new.

Condizione: New. Satisfaction Guaranteed or your money back.

Kartoniert / Broschiert. Condizione: New. Wardlow, Daniel L.Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consum.

Taschenbuch. Condizione: Neu. Neuware - Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing.In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplaceThe research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike.Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.…

Condizione: Très bon. Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing | D. Wardlow | The Haworth Press, 1996. In-8° cartonné, 260p. Couverture propre. Dos solide . Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Phi18+] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |.…

Condizione: New. Satisfaction Guaranteed or your money back.

Condizione: New. pp. 288.

Condizione: New.

Hardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 288 This item is printed on demand.

Condizione: New. Print on Demand pp. 288 This item is printed on demand.