Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
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ISBN 10: 3836414872 ISBN 13: 9783836414876
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Internet Retailing | Pricing, Product and Information Strategies | Ruiliang Yan | Taschenbuch | 96 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639408065 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: VDM Verlag Dr. Müller Jun 2007, 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information accuracy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sharing respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
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Lingua: Inglese
Editore: AV Akademikerverlag Mai 2012, 2012
ISBN 10: 3639408063 ISBN 13: 9783639408065
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information ac curacy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sha ring respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we in vestigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce. 96 pp. Englisch.
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yan RuiliangDr. Ruiliang Yanis an Assistant Professor of Marketing at Virginia State Univ. He received his Ph.D. in Management Science from the Univ. of Wisconsin, Milwaukee and worked in Chinese Government for several years.His publ.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
Da: Majestic Books, Hounslow, Regno Unito
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Aggiungi al carrelloCondizione: New. Print on Demand pp. 96 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam.
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Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
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Condizione: New. Print on Demand pp. 96.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2007
ISBN 10: 3836414872 ISBN 13: 9783836414876
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Lingua: Inglese
Editore: AV Akademikerverlag Mai 2012, 2012
ISBN 10: 3639408063 ISBN 13: 9783639408065
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information accuracy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sharing respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information ac curacy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sha ring respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we in vestigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.