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EUR 27,24
Spedizione EUR 15,70
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415742962.
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EUR 34,92
Spedizione EUR 15,70
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415742962.
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The Handbook of Brand Management Scales
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Handbook of Brand Management Scales
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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The Handbook of Brand Management Scales (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2015
ISBN 10: 041574296X ISBN 13: 9780415742962
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.Sample scales include brand personality, brand authenticity, consumerbrand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk. The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Handbook of Brand Management Scales
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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The Handbook of Brand Management Scales
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 69,46
Spedizione EUR 17,89
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
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Handbook of Brand Management Scales
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 72,41
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: 9 disponibili
Aggiungi al carrelloCondizione: New.
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The Handbook of Brand Management Scales
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 86,60
Spedizione EUR 7,51
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 240.
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Handbook of Brand Management Scales
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 84,48
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: 9 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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The Handbook of Brand Management Scales
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 84,18
Spedizione EUR 18,00
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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The Handbook of Brand Management Scales
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 240.
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The Handbook of Brand Management Scales
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 89,05
Spedizione EUR 17,89
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
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The Sage Handbook of Brand Management
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 101,55
Spedizione EUR 6,47
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The Sage Handbook of Brand Management
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 96,05
Spedizione EUR 14,04
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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The Handbook of Brand Management Scales
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 97,41
Spedizione EUR 13,83
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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The Handbook of Brand Management Scales
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 99,63
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 240.
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EUR 73,20
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloKartoniert / Broschiert. Condizione: New.
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Edizione InternazionaleThe Handbook of Brand Management Scales
Da: UK BOOKS STORE, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 128,68
Spedizione EUR 6,92
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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The Handbook of Brand Management Scales
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 125,61
Spedizione EUR 11,55
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 309 pages. 9.00x6.00x0.50 inches. In Stock.
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Sage Handbook of Brand Management
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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The Sage Handbook of Brand Management (Hardcover)
Lingua: Inglese
Editore: SAGE Publications Ltd, London, 2025
ISBN 10: 1529692954 ISBN 13: 9781529692952
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands.The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management.Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management.The Sage Handbook of Brand Management bridges the gap between theory and practice, empowering readers to navigate the complexities of brand management and build brands that resonate in our rapidly transforming world.Part 1: Introduction to Brand ManagementPart 2: Foundations of Brand ManagementPart 3: Strategic Brand ManagementPart 4: Brand Management PerformancePart 5: Contemporary Issues in Brand ManagementPart 6: Future Directions in Brand Management The Sage Handbook of Brand Management is an essential resource for scholars, students, practitioners to develop an understanding of how to build brands that resonate in a rapidly transforming world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
-
Sage Handbook of Brand Management
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
-
Sage Handbook of Brand Management
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 146,27
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: 19 disponibili
Aggiungi al carrelloCondizione: New.
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The Handbook of Brand Management Scales (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2015
ISBN 10: 041574296X ISBN 13: 9780415742962
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 131,90
Spedizione EUR 31,76
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.Sample scales include brand personality, brand authenticity, consumerbrand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk. The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
-
Sage Handbook of Brand Management
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 151,01
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Handbook of Brand Management Scales
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 170,66
Spedizione EUR 17,32
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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The Handbook of Brand Management Scales
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 181,36
Spedizione EUR 9,01
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Num Pages: 330 pages, 2 black & white illustrations, 67 black & white tables, 2 black & white halftones. BIC Classification: GPS; KJSM. Category: (G) General (US: Trade). Dimension: 159 x 236 x 24. Weight in Grams: 456. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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The Sage Handbook of Brand Management (Hardcover)
Lingua: Inglese
Editore: SAGE Publications Ltd, London, 2025
ISBN 10: 1529692954 ISBN 13: 9781529692952
Da: CitiRetail, Stevenage, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 146,28
Spedizione EUR 42,73
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands.The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management.Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management.The Sage Handbook of Brand Management bridges the gap between theory and practice, empowering readers to navigate the complexities of brand management and build brands that resonate in our rapidly transforming world.Part 1: Introduction to Brand ManagementPart 2: Foundations of Brand ManagementPart 3: Strategic Brand ManagementPart 4: Brand Management PerformancePart 5: Contemporary Issues in Brand ManagementPart 6: Future Directions in Brand Management The Sage Handbook of Brand Management is an essential resource for scholars, students, practitioners to develop an understanding of how to build brands that resonate in a rapidly transforming world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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The Sage Handbook of Brand Management
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 193,64
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
