apress dez 2012 (41 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -No matter what business you're in, at the end of the day, it's all about people. Workers are people, and so are managers. Every day, millions of people wake up, get dressed, and go to work. The fact that all of them do different jobs and have different levels of authority has been used for ages to divide us. The truth of the matter, however, is that we're all just trying to make a living and provide for the ones we love-and that's a powerful common bond. If you can grasp that one concept, you'll have the power to change your world for the better in ways that you never dreamed possible. When you reach people at this fundamental level-letting them know that you care about what's important to them and showing what's in it for them personally when they join forces with you-nothing is beyond your grasp. Unite the Tribes: Ending Turf Wars for Career and Business Success presents the 'Ten Pillars of the Empire' for just this purpose. You don't have to become a great charismatic leader to make them work. Each pillar speaks to you as an individual employee and shows you how to improve both your career and the company's bottom line in a practical and organized manner. These principles and tactics are designed for the real world, where things inevitably do not always go right. The pillars are at once practical, sensible, and applicable in the hectic realities of the workplace because they focus on people, which you'll come to see as the most unstoppable force in a company's dynamic. The workforce doesn't have to settle for less any longer. Working together, we have the power to build a better tomorrow. Unite, and be invincible! 344 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. 'Sounds great,' you say. 'Sign me up!' Not so fast. Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to managerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition. Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why, in The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage you to ditch class-or, better yet, ditch b-school altogether-and go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. There are no forays into game theory in The Street Smart MBA, no parables, and no intellectualizing. Instead what you will find is a practical, easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as: Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time; Turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else; Dealing with customer complaints head-on so that you can turn gripes into opportunities; Doing favors, mentoring, and sending gifts, in order to grow your business network; And much more. With its emphasis on ten simple yet time-honored principles that lead to business success, The Street Smart MBA is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need. 244 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Just about every month, housing values in the U.S. fall. That, in turn, increases the number of people who owe more on their houses than they are worth-either trapping them in homes they may no longer want or putting them in danger of financial catastrophe if they lose a job or are otherwise unable to meet the mortgage. Underwater: Options When Your Mortgage Is Upside Down offers valuable advice to homeowners on ways they can unload a house they no longer want, save a home from foreclosure, or undergo foreclosure and start anew. The book offers smart advice from lawyers, bankers, real estate agents, personal finance experts, and homeowners who have seen the foreclosure process firsthand, as well as those who have been able to save their homes through loan modifications and other creative methods. Those faced with tough choices will find invaluable guidance to help them make well-informed decisions while managing the emotional fallout each brings.Many of the eleven million people in the U.S. now facing the 'underwater' dilemma wonder: Is staying put the only option What if I can't pay the monthly mortgage bill Can I save my home Underwater: Options When Your Mortgage Is Upside Down outlines the options-when foreclosure is a good idea, how to best protect the equity you've built up, the financial repercussions of going into foreclosure, strategies for renegotiating a loan, taking advantage of government programs designed to keep you happily housed, and more. Veteran financial journalist Chris Lauer provides the facts, ideas, and advice that can help any underwater homeowner-especially those facing foreclosure-make smart decisions for a better future. 284 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Plan Your Own Estate: Passing on Your Assets and Your Values Legally and Efficiently takes a straightforward and engaging 'you'-oriented approach to dealing with one of life's certainties--death. While you 'can't take it with you,' this book empowers you to decide how your assets can best help your family when you are gone. Experienced attorney Deirdre R. Wheatley-Liss concentrates into this book the experience she's had helping hundreds of families work through their estate plans. Whether you have modest or extensive assets, Plan Your Own Estate provides the knowledge you need to design your plan and the tools you need to move forward. The starting place is your goals. Part 1 of the book asks, 'What do you want to accomplish for yourself and your family ' The next step depends on you. Are you looking to educate yourself about how a will or trust is structured, or how tax law works Part 2, Resource Guides, breaks down tough topics like these and delivers actionable information. Have questions about what your estate plan should say Part 3, Planning Guides, goes through an attorney's analysis in considering the most frequently asked estate planning questions. Thinking about creating your own estate plan, or hiring an attorney Part 4, Action Guides, helps you start your estate plan and make sure it's complete, or review any plan you may already have in place. Nobody likes talking about death, taxes, or disability--but not thinking about them will not make them go away. Plan Your Own Estate will help you make a plan, put it in place, and take control of how your money and your values are being passed to your family. This book includes: Comprehensive 'plain English' coverage of every aspect of planning your estate Methods to protect your loved ones' inheritance from taxes, immaturity, lack of financial knowledge, incapacity, creditors, and predators Planning guides for families with children, singles, second marriages, business owners, unmarried or same-sex couples, and more Up-to-date information regarding changing laws and best practices 348 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 152 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your business onto social media platforms-but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated-like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. 256 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Interested in iPhone and iPad apps development Want to learn more Whether you're a self-taught iPhone and iPad apps development genius or have just made your way through the pages of Beginning iOS 6 Development, we have the perfect book for you. More iOS 6 Development: Further Explorations of the iOS SDK digs deeper into Apple's latest iOS 6 SDK. Bestselling authors Dave Mark, Alex Horovitz, Kevin Kim and Jeff LaMarche explain concepts as only they can-covering topics like Core Data, peer-to-peer networking using GameKit and network streams, working with data from the web, MapKit, in-application e-mail, and more. All the concepts and APIs are clearly presented with code snippets you can customize and use, as you like, in your own apps. If you are going to write a professional iPhone or iPad app, you'll want to get your arms around Core Data, and there's no better place to do so than in the pages of this book. The book continues right where Beginning iOS 6 Development leaves off, with a series of chapters devoted to Core Data, the standard for Apple persistence. Dave, Alex, Kevin and Jeff carefully step through each Core Data concept and show techniques and tips specifically for writing larger apps-offering a breadth of coverage you won't find anywhere else. The Core Data coverage alone is worth the price of admission. But there's so much more! More iOS 6 Development covers a variety of networking mechanisms, from GameKit's relatively simple BlueTooth peer-to-peer model, to the addition of Bonjour discovery and network streams, through the complexity of accessing files via the web. Dave, Alex, Kevin, and Jeff will also take you through coverage of concurrent programming and some advanced techniques for debugging your applications. The enhanced multitasking, threading, memory management and more are important. Apps are getting more and more complex, including sophisticated game apps that offer virtual or augmented reality experiences and new mapping views that take advantage of sensors and other APIs in the newest iOS 6 SDK. Whether you are a relative newcomer to iPhone and iPad or iOS development or an old hand looking to expand your horizons, there's something for everyone in More iOS 6 Development. 556 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Managing Risk and Information Security: Protect to Enable, an ApressOpen title, describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies-such as social media and the huge proliferation of Internet-enabled devices-while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: 'Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context. Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies. The book contains eye-opening security insights that are easily understood, even by the curious layman.' Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel 'As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.' Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) 'The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven't picked up on the change, impeding their companies' agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.' Dr. Jeremy Bergsman, Practice Manager, CEB 'The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing - and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be. We are attacked by professional adversaries who are better funded than we will ever be. We in the information security profession must change as dramatically as the environment we protect. We need new skills and new strategies to do our jobs effectively. We literally need to change the way we think. Written by one of the best in the business, Managing Risk and Information Security challenges traditional security theory with clear examples of the need for change. It also provides expert advice on how to dramatically increase the success of your security strategy and methods - from dealing with the misperception of risk to how to become a Z-shaped CISO. Managing Risk and Information Security is the ul 156 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Web frameworks are playing a major role in the creation of today's most compelling web applications, because they automate many of the tedious tasks, allowing developers to instead focus on providing users with creative and powerful features. Java developers have been particularly fortunate in this area, having been able to take advantage of Grails, an open source framework that supercharges productivity when building Java-driven web sites. Grails is based on Groovy, which is a very popular and growing dynamic scripting language for Java developers and was inspired by Python, Ruby, and Smalltalk.Beginning Groovy, Grails and Griffon is the first introductory book on the Groovy language and its primary web framework, Grails. Griffon is also covered. While Grails is the Web framework for building Groovy Web applications, Griffon is the deskop framework for building desktop Groovy applications. Could Groovy be the new Java It's light, fast and free (open source). This book gets you started with Groovy, Grails and Griffon, and culminates in the example and possible application of some real-world projects. You follow along with the development of each project, implementing and running each application while learning new features along the way. 364 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Let's face it-fixing and flipping houses is sexy. Who doesn't love the idea of buying a rundown, mold-infested shack and transforming it into someone's dream home for massive profits Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks and everyone lives happily ever after. If only it were that simple. Fixing and flipping houses is a business. In order for a business to survive, prosper, and grow, systems must be put in place. Fixing and Flipping Real Estate: Strategies for the Post-Boom Era is a book that breaks down the four essential components of a fix-and-flip business, giving you the building blocks to efficiently buy and sell 1 to 20 properties a month in today's post-boom era housing market. You'll learn about each of the boxes: Acquisition-How to find and buy a profitable real estate deal. Rehabbing-How to systematically remodel a house and how not to underimprove, or overimprove, your property. Sales-How to sell your flip for the highest possible price in the shortest possible time. Raising Capital-How to get the capital you need to grow your business, including using other people's money, for your real estate deals without getting sued or going to jail. In the post-real estate boom era, fixing and flipping is again a solid business--especially in the 'sand' states-Arizona, California, Nevada, Texas, and Florida, among others. It's also a good bet in states as diverse as North Carolina and Washington State. And with the real estate market projected to bottom out nationally in 2012 (this time for real), there are plenty of houses to be renovated and plenty of money to be made by the enterprising in all fifty states. This book shows real estate investors everything they need to know to get started fixing and reselling houses either as asubstantial sideline or a full-on business. 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Expert C# 5.0 is a book about getting the best from C#. It s based on the principle that to write good, high-performance, robust applications you need to understand whats going on deep under the hood. If you are already experienced with writing managed applications and want to learn more about how to get the best from the language at an advanced level, then this is the book for you.Expert C# 5.0 discusses the familiar C# language in forensic detail. Examining familiar elements closely to reveal how they really work. Key language features that you are already familiar with, such as Enums, Strings and Collections, are teased apart and examined under the twin microscopes of MSIL (Intermediate Language) and the Windbg debugger to see what's really going on behind the scenes as your code is compiled and passed to the CLR.This unparalleled depth of explanation will help you to become a true master of the C# language and architect better crafted applications that work in the most efficient and reliable way possible. It will also give you the insight you need to rapidly identify and fix the stubborn coding faults that others may be unable to diagnose. 612 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -So you have a great game idea for iPhone or iPad, but Objective-C just seems a bit daunting. What are your alternatives The App Store is very picky about languages, but there is hope: Lua is a versatile, lightweight, fast, and easy to learn language that you can use to build your iOS games and get them accepted into the App Store. Learn Lua for iOS Game Development walks you through the Lua basics, then shows you how to create games using the top Lua frameworks like Corona SDK, Gideros, Moai, and even how to create games on the iPad (not just for the iPad) with Codea. You aren't tied to Xcode and Objective-C -- you can create all sorts of amazing games with Lua. But if you already have an existing iOS game, you'll also learn how to integrate Lua to extend the game. If you're an aspiring or current iOS developer, you need to know Lua, and Learn Lua for iOS Game Development will give you just what you need to do that. 420 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Game apps on iPhone and now The New iPad remain one of the most popular type of apps in the Apple iTunes App Store. Does Angry Birds ring a bell Now, you can learn to build game apps for the iPhone 5 and The New iPad using the new iOS 6 SDK. Beginning iOS 6 Games Development provides a clear path for you to learn and create iPhone and iPad game apps using the iOS 6 SDK platform. You'll learn how to use the core classes to create rich and dynamic games apps, including graphics, animations, and sound. The latest version of Xcode 4.5 will be used in parts of the book to guide you along the way of building your iPhone or iPad game apps.Other topics include iOS 6 game apps development with the newest iOS Game Center update, persisting user data, and designing a compelling user experience. After reading this book, you'll come away with the skills and techniques for building a game app, top to bottom, that could perhaps even be sold on the Apple iTunes App Store. \*\*\* NOTE: This book is an update of Beginning iOS 5 Games Development (ISBN-13: 978-1430237105) and Beginning iPhone Games Development (ISBN-10: 1430225998). 368 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Considered a classic by an entire generation of Mac programmers, Dave Mark's Learn C on the Mac has been updated for you to include Mac OS X Mountain Lion and the latest iOS considerations. Learn C on the Mac: For OS X and iOS, Second Edition is perfect for beginners learning to program. It includes contemporary OS X and iOS examples! This book also does the following: - Provides best practices for programming newbies - Presents all the basics with a pragmatic, Mac OS X and iOS -flavored approach - Includes updated source code which is fully compatible with latest Xcode After reading this book, you'll be ready to program and build apps using the C language and Objective-C will become much easier for you to learn when you're ready to pick that up. 508 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Android is one of the major players in the mobile phone market. Android is a mobile platform that is built on the top of Linux operating system. The native-code support on Android offers endless opportunities to application developers, not limited the functionality that is provided by Android framework. Pro Android C++ with the NDK is an advanced tutorial and professional reference for today's more sophisticated app developers now porting, developing or employing C++ and other native code to integrate into the Android platform to run sophisticated native apps and better performing apps in general. Using a game app case study, this book explores tools for troubleshooting, debugging, analyzing memory issues, unit testing, unit test code coverage, performance measurement, on native applications, as well as integrating the Android NDK toolchain into existing Autoconf, Makefile, CMake, or JAM based build systems. Pro Android C++ with the NDK also covers the following: The Android platform, and getting up to speed with the Android NDK, and exploring the APIs that are provided in native space. An overview of Java Native Interface (JNI), and auto-generating JNI code through Simplified Wrapper and Interface Generator (SWIG). An introduction to Bionic API, native networking. native multithreading, and the C++ Standard Template Library (STL) support. Native graphics and sound using JNI Graphics, OpenGL ES, and OpenSL ES. Debugging and troubleshooting native applications using Logging, GNU Debugger (GDB), Eclipse Debugger, Valgrind, strace, and other tools. Profiling native code using GProf to identify performance bottlenecks, and NEON/SIMD optimization from an advanced perspective, with tips and recommendations. 416 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Grails is a full stack framework which aims to greatly simplify the task of building serious web applications for the JVM. The concepts within Grails, like interceptors, tag libs, and Groovy Server Pages (GSP), make those in the Java community feel right at home. Grails' foundation is on solid open source technologies such as Spring, Hibernate, and SiteMesh, which gives it even more potential in the Java space: Spring provides powerful inversion of control and MVC, Hibernate brings a stable, mature object relational mapping technology with the ability to integrate with legacy systems, and SiteMesh handles flexible layout control and page decoration. Grails complements these with additional features that take advantage of the coding-by-convention paradigm such as dynamic tag libraries, Grails object relational mapping, Groovy Server Pages, and scaffolding. Graeme Rocher, Grails lead and founder, and Jeff Brown bring you completely up-to-date with their authoritative and fully comprehensive guide to the Grails 2 framework. You'll get to know all the core features, services, and Grails extensions via plug-ins, and understand the roles that Groovy and Grails are playing in the changing Web. 360 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -No matter what business you're in, at the end of the day, it's all about people. Workers are people, and so are managers. Every day, millions of people wake up, get dressed, and go to work. The fact that all of them do different jobs and have different levels of authority has been used for ages to divide us. The truth of the matter, however, is that we're all just trying to make a living and provide for the ones we love¿and that's a powerful common bond.If you can grasp that one concept, you'll have the power to change your world for the better in ways that you never dreamed possible. When you reach people at this fundamental level¿letting them know that you care about what's important to them and showing what's in it for them personally when they join forces with yoünothing is beyond your grasp.Unite the Tribes: Ending Turf Wars for Career and Business Success presents the 'Ten Pillars of the Empire' for just this purpose. You don't have to become a great charismatic leader to make them work. Each pillar speaks to you as an individual employee and shows you how to improve both your career and the company's bottom line in a practical and organized manner. These principles and tactics are designed for the real world, where things inevitably do not always go right. The pillars are at once practical, sensible, and applicable in the hectic realities of the workplace because they focus on people, which you'll come to see as the most unstoppable force in a company's dynamic. The workforce doesn't have to settle for less any longer. Working together, we have the power to build a better tomorrow. Unite, and be invincible!Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 344 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Learn Raspberry Pi with Linux will tell you everything you need to know about the Raspberry Pi's GUI and command line so you can get started doing amazing things. You'll learn how to set up your new Raspberry Pi with a monitor, keyboard and mouse, and you'll discover that what may look unfamiliar in Linux is really very familiar. You'll find out how to connect to the internet, change your desktop settings, and you'll get a tour of installed applications. Next, you'll take your first steps toward being a Raspberry Pi expert by learning how to get around at the Linux command line. You'll learn about different shells, including the bash shell, and commands that will make you a true power user. Finally, you'll learn how to create your first Raspberry Pi projects: Making a Pi web server: run LAMP on your own network Making your Pi wireless: remove all the cables and retain all the functionality Making a Raspberry Pi-based security cam and messenger service: find out who's dropping by Making a Pi media center: stream videos and music from your Pi Raspberry Pi is awesome, and it's Linux. And it's awesome because it's Linux. But if you've never used Linux or worked at the Linux command line before, it can be a bit daunting. Raspberry Pi is an amazing little computer with tons of potential. And Learn Raspberry Pi with Linux can be your first step in unlocking that potential. 280 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Just about every month, housing values in the U.S. fall. That, in turn, increases the number of people who owe more on their houses than they are worth¿either trapping them in homes they may no longer want orputting them in danger offinancial catastrophe if they lose a job or are otherwise unable to meet the mortgage.Underwater: Options When Your Mortgage Is Upside Downoffers valuable advice to homeowners on ways they can unload a house they no longer want, save a home from foreclosure, or undergo foreclosure and start anew. The book offers smart advice from lawyers, bankers, real estate agents, personal finance experts, and homeowners who have seen the foreclosure process firsthand, as well as those who have been able to save their homes through loan modifications and other creative methods. Those faced with tough choices will find invaluable guidance to help them make well-informed decisions while managing the emotional fallout each brings.Many of the eleven million people in the U.S. now facing the ¿underwater¿ dilemma wonder: Is staying put the only option What if I can¿t pay the monthly mortgage bill Can I save my home Underwater: Options When Your Mortgage Is Upside Downoutlines the options¿when foreclosure is a good idea, how to best protect the equity you've built up, the financial repercussions of going into foreclosure, strategies for renegotiating a loan, taking advantage of government programs designed to keep you happily housed, and more. Veteran financial journalist Chris Lauer provides the facts, ideas, and advice that can help any underwater homeowner¿especially those facing foreclosure¿make smart decisions for a better future.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 272 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 304 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. 'Sounds great,' you say. 'Sign me up!'Not so fast.Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey tomanagerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition.Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel.That's why, in The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage youto ditch class¿or,better yet, ditchb-school altogether¿andgo back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will.There are no forays into game theory in The Street Smart MBA, no parables, and no intellectualizing. Instead what you will find is a practical,easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as:Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time;Turning your company's products and services into profits by finding your company aniche, working with deadlines, and honoring your company's image above all else;Dealing with customer complaints head-on so that you can turn gripes into opportunities;Doing favors, mentoring, and sending gifts, in order to grow your business network;And much more.With its emphasis on ten simple yet time-honored principles that lead to business success, The Street Smart MBAis all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Plan Your Own Estate:Passing on Your Assets and Your Values Legally and Efficientlytakes a straightforward andengaging ¿yoü-oriented approach to dealing with one of life¿s certainties--death.While you 'can¿t take it with you,' this book empowers you to decide how your assets can best help your family when you are gone.Experienced attorney Deirdre R. Wheatley-Liss concentrates into this book the experience she's had helping hundreds of families work through their estate plans. Whether you have modest or extensive assets, Plan Your Own Estate provides the knowledge you need to design your planand the tools you need to move forward.The starting place is your goals. Part 1 of the book asks, 'What do you want to accomplish for yourself and your family ' The next step depends on you.Are you looking to educate yourself about how a will or trust is structured, or how tax law works Part 2, Resource Guides, breaks down tough topics like these and delivers actionable information.Have questions about what your estate plan should say Part 3, Planning Guides, goes through an attorney¿s analysis in considering the most frequently asked estate planning questions.Thinking about creating your own estate plan, or hiring an attorney Part 4, Action Guides, helps you start your estate plan and make sure it¿s complete,or review any plan you may already have in place.Nobody likes talking about death, taxes, or disability--but not thinking about them will not make them go away.Plan Your Own Estate will help you make a plan, put it in place, and take control of how your money and your values are being passed to your family.This book includes:Comprehensive ¿plain English¿ coverage of every aspect of planning your estateMethods to protect your loved ones' inheritance from taxes, immaturity, lack of financial knowledge, incapacity, creditors, and predatorsPlanning guides for families with children, singles, second marriages, business owners, unmarried or same-sex couples, and moreUp-to-date information regarding changing laws and best practicesSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Beginning C for Arduino is written for those who have no prior experience with microcontrollers or programming but would like to experiment and learn both. This book introduces you to the C programming language, reinforcing each programming structure with a simple demonstration of how you can use C to control the Arduino family of microcontrollers. Author Jack Purdum uses an engaging style to teach good programming techniques using examples that have been honed during his 25 years of university teaching. Beginning C for Arduino will teach you: The C programming language How to use C to control a microcontroller and related hardware How to extend C by creating your own library routines During the course of the book, you will learn the basics of programming, such as working with data types, making decisions, and writing control loops. You'll then progress onto some of the trickier aspects of C programming, such as using pointers effectively, working with the C preprocessor, and tackling file I/O. Each chapter ends with a series of exercises and review questions to test your knowledge and reinforce what you have learned. 284 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn¿t whether to take your business onto social media platforms¿but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.Advanced Social Media Marketing:How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.Advanced Social Media Marketing:How to Lead, Launch, and Manage a Successful Social Media Programis for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated¿like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral.Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews withecommerce managers atbusinesses large and small. It also includes the author¿s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others.While this book will be accessibleenough for someone implementing a social media program for the first time, it¿s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 256 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Interested in iPhone and iPad apps development Want to learn more Whether yoüre a self-taught iPhone and iPad appsdevelopment genius or have just made your way through the pages of Beginning iOS6 Development, we have the perfect book for you.More iOS6 Development: Further Explorations of the iOS SDK digs deeper into Apple¿s latest iOS6 SDK. Bestselling authors Dave Mark, Alex Horovitz, Kevin Kimand Jeff LaMarche explain concepts as only they can¿covering topics like Core Data, peer-to-peer networking using GameKit and network streams, working with data from the web, MapKit, in-application e-mail, and more. All the concepts and APIs are clearly presented with code snippets you can customize and use, as you like, in your own apps.If you are going to write a professional iPhone or iPadapp, yoüll want to get your arms around Core Data, and there¿s no better place to do so than in the pages of this book. The book continues right where Beginning iOS6 Development leaves off, with a series of chapters devoted to Core Data, the standard for Apple persistence.Dave, Alex, Kevin and Jeffcarefully step through each Core Data concept and show techniques and tips specifically for writing larger apps¿offering a breadth of coverage you won't find anywhere else.The Core Data coverage alone is worth the price of admission. But there's so much more! More iOS6 Development covers a variety of networking mechanisms, from GameKit¿s relatively simple BlueTooth peer-to-peer model, to the addition of Bonjour discovery and network streams, through the complexity of accessing files via the web.Dave,Alex, Kevin,and Jeff will also take you through coverage of concurrent programming and some advanced techniques for debugging your applications. The enhanced multitasking, threading, memory management and more are important.Apps are getting moreand more complex, including sophisticated game apps that offer virtual or augmented reality experiences and new mapping views that take advantage of sensors and other APIs in the newest iOS6SDK.Whether you are a relative newcomer to iPhone and iPador iOSdevelopment or an old hand looking to expand your horizons, there¿s something for everyone in More iOS6 Development.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 556 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Managing Risk and Information Security: Protect to Enable, an ApressOpen title, describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies¿such as social media and the huge proliferation of Internet-enabled devices¿while minimizing risk.With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community.Here are some of the responses from reviewers of this exceptional work:¿Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context. Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies. The book contains eye-opening security insights that are easily understood, even by the curious layman.¿Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel¿As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk andSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Web frameworks are playing a major role in the creation of today's most compelling web applications, because they automate many of the tedious tasks, allowing developers to instead focus on providing users with creative and powerful features. Java developers have been particularly fortunate in this area, having been able to take advantage of Grails, an open source framework that supercharges productivity when building Javädriven web sites. Grails is based on Groovy, which is a very popular and growing dynamic scripting language for Java developers and was inspired by Python, Ruby, and Smalltalk.Beginning Groovy, Grails and Griffonis the first introductory book on the Groovy language and its primary web framework, Grails. Griffon is also covered. While Grails is the Web framework for building Groovy Web applications, Griffon is the deskop framework for building desktop Groovy applications. Could Groovy be the new Java It's light, fast and free (open source).This book gets you started with Groovy, Grails and Griffon,and culminates in the example and possible application of some real¿world projects. You follow along with the development of each project, implementing and running each application while learning new features along the way.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 364 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Let¿s face it¿fixing and flipping houses is sexy. Who doesn¿t love the idea of buying a rundown, mold-infested shack and transforming it into someone¿s dream home for massive profits Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks and everyone lives happily ever after.If only it were that simple. Fixing and flipping houses is a business. In order for a business to survive, prosper, and grow, systems must be put in place.Fixing and Flipping Real Estate: Strategies for the Post-Boom Erais a book that breaks down the four essential components of a fix-and-flip business, giving you the building blocks to efficiently buy and sell 1 to 20 properties a month in today¿s post-boom era housing market. Yoüll learn about each of the boxes:Acquisition¿How to find and buy a profitable real estate deal.Rehabbing¿How to systematically remodel a house and how not to underimprove, or overimprove, your property.Sales¿How to sell your flip for the highest possible price in the shortest possible time.Raising Capital¿How to get the capital you need to grow your business, including using other people¿s money, for your real estate deals without getting sued or going to jail.In the post-real estate boom era, fixing and flipping is again a solid business--especially in the ¿sand¿ states¿Arizona, California, Nevada, Texas, and Florida, among others. It¿s also a good bet in states as diverse as North Carolina and Washington State. And with the real estate market projected to bottom out nationally in 2012 (this time for real), there are plenty of houses to be renovated and plenty of money to be made by the enterprising in all fifty states. This book shows real estate investors everything they need to know to get started fixing and reselling houses either as asubstantial sideline or a full-on business.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.