Bloomsbury publishing plc ch (32 risultati)

Paperback. Condizione: New. Explores the manner in which an interior space can be manipulated through the precise placement of forms. This title describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space.…

Paperback. Condizione: New. "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.…

Paperback. Condizione: New. "Basics Architecture: Construction and Materiality" is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture. Discussion is supported by a variety of case studies and examples of work taken from best of contemporary architecture, as well as practical student exercises and resources.…

Paperback. Condizione: New. 1st. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.…

Paperback. Condizione: New. 1st. The various tools available to the novice and professional alike have also broadened the pallet of the animator so that the boundaries between media have blurred. "Basics Animation: Digital Animation" will look at the history of the medium charting its progress with references to specific examples, which demonstrate the growth and development of the form over the last 50 years. With contributions from innovators and pioneers in the medium to present day practitioners in the cinema, game, and television industries, "Digital Animation" will introduce and examine some of the key aspects involved in producing digital animation.…

Paperback. Condizione: New. "Basics Film-Making" introduces the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the world of feature films. It looks at the tricky balancing act of art and business, offering guidelines and basic principles rather than instructions. Divided into the three key stages of the film-making process - pre-production, production and postproduction, the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating the working practices of leading professionals such as Robert Rodriguez, and Mike Leigh.…

Paperback. Condizione: New. The umbrella term exhibition design incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Supported by case study examples and practical tips, this book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other design disciplines, such as graphic design.…

Paperback. Condizione: New. "Basics Film-Making: Screenwriting" is the second in the "Basics Film-Making" series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach the reader to write and produce artistically satisfying shorts.…

Paperback. Condizione: New. There are currently few detailed and educationally focussed texts on the subject of interior architecture. The new "Basics Interior Architecture" series helps to fill this gap, and will expand students' knowledge of interior design/interior architecture and give an insight into some of the principles and methods of professional interior architects. The book proposes a method of design based on the interpretation, evaluation and utilisation of physical factors, such as light and orientation, the contextual issues of the urban form and the subject of sustainability. It examines the ways each of these factors influences the form of the interior. The text is supported by detailed studies of contemporary work, alongside student activities and resources.…

Paperback. Condizione: New. The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.…

Paperback. Condizione: New. The umbrella term exhibition design incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Supported by case study examples and practical tips, this book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other design disciplines, such as graphic design.…

Paperback. Condizione: New. Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format. Focusing primarily on urban environments, this book examines the relationships between ecological design theory and design methods. It describes and illustrates the basic structures and functions of natural and human systems through landscape ecology principles and the dynamics of landscape processes.…

Paperback. Condizione: New. "Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.…

Paperback. Condizione: New. Basics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides a brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre.Each chapter includes interviews with some of the world's most famous jewellery designers, giving an insight into the creative process and exploring their brands. Projects and case studies ensure that students are given a practical and inspirational introduction to the world of jewellery design.…

Paperback. Condizione: New. The thinking process behind drawing, characters, composition and movement, narrative and adaptation are all fully examined in the latest title "Drawing for Animation". Drawing is a fundamental part of the preparatory stages of virtually all design-led projects. It is the core method by which ideas and concepts may be envisaged and ultimately shared with collaborators, clients and audiences. Aimed at students and those interested in entering the animation business, this book explores the pre-production work essential for producing great animation. It is supported by student exercises and includes varied contributions from pioneers in the industry, as well as contemporary practitioners.…

Paperback. Condizione: New. Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension. …

Paperback. Condizione: New. The umbrella term exhibition design incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Supported by case study examples and practical tips, this book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other design disciplines, such as graphic design.…

Paperback. Condizione: New. "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.…

Paperback. Condizione: New. Explores the manner in which an interior space can be manipulated through the precise placement of forms. This title describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space.…

Paperback. Condizione: New. "Basics Architecture: Construction and Materiality" is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture. Discussion is supported by a variety of case studies and examples of work taken from best of contemporary architecture, as well as practical student exercises and resources.…

Paperback. Condizione: New. 1st. The various tools available to the novice and professional alike have also broadened the pallet of the animator so that the boundaries between media have blurred. "Basics Animation: Digital Animation" will look at the history of the medium charting its progress with references to specific examples, which demonstrate the growth and development of the form over the last 50 years. With contributions from innovators and pioneers in the medium to present day practitioners in the cinema, game, and television industries, "Digital Animation" will introduce and examine some of the key aspects involved in producing digital animation.…

Paperback. Condizione: New. "Basics Film-Making" introduces the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the world of feature films. It looks at the tricky balancing act of art and business, offering guidelines and basic principles rather than instructions. Divided into the three key stages of the film-making process - pre-production, production and postproduction, the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating the working practices of leading professionals such as Robert Rodriguez, and Mike Leigh.…

Paperback. Condizione: New. "Basics Film-Making: Screenwriting" is the second in the "Basics Film-Making" series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach the reader to write and produce artistically satisfying shorts.…

Paperback. Condizione: New. There are currently few detailed and educationally focussed texts on the subject of interior architecture. The new "Basics Interior Architecture" series helps to fill this gap, and will expand students' knowledge of interior design/interior architecture and give an insight into some of the principles and methods of professional interior architects. The book proposes a method of design based on the interpretation, evaluation and utilisation of physical factors, such as light and orientation, the contextual issues of the urban form and the subject of sustainability. It examines the ways each of these factors influences the form of the interior. The text is supported by detailed studies of contemporary work, alongside student activities and resources.…

Paperback. Condizione: New. The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.…

Paperback. Condizione: New. The umbrella term exhibition design incorporates the development of commercial trade fairs, brand experiences, themed attractions, world expositions, museum galleries, visitor centres, historic houses, landscape interpretation and art installations. Supported by case study examples and practical tips, this book offers a comprehensive guide to the practice of exhibition design, and considers the blurring of its borders with other design disciplines, such as graphic design.…

Paperback. Condizione: New. 1st. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.…

Paperback. Condizione: New. Basics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides a brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre.Each chapter includes interviews with some of the world's most famous jewellery designers, giving an insight into the creative process and exploring their brands. Projects and case studies ensure that students are given a practical and inspirational introduction to the world of jewellery design.…

Paperback. Condizione: New. Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format. Focusing primarily on urban environments, this book examines the relationships between ecological design theory and design methods. It describes and illustrates the basic structures and functions of natural and human systems through landscape ecology principles and the dynamics of landscape processes.…

Paperback. Condizione: New. "Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.…