Entrepreneur press us (287 risultati)

Paperback. Condizione: New. Accept Nothing Less Than the Sale Made!The old economy is shattered and GONE FOREVER. It is never coming back as it was.and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending. In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy?Kennedy covers:Adapting to The New Economy ConsumerHow to STOP PROSPECTING Once And For All-and why you mustPut the awesome power of TAKEAWAY SELLING to work-in any environmentIf you're in a commodity business, get out!-how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New EconomyThe One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefitHow Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with!6 Ways Sales Professionals Sabotage ThemselvesBS that Sales Managers shovel onto salespeople-beware!How to switch from One-to-One to One-to-Many with Technical Tools8 Steps to getting past any "No"How to CREATE TRUST (FAST) in the trust-damaged, post-recession worldResiliency is a skill, not a character trait: the self-improvement required for sales improvementDan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker' with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."Includes:INSIDE!FREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide and CD.…

Paperback. Condizione: New. New Realities, New Opportunities!There's no denying it: the old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren't tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than "Millionaire Maker" Dan Kennedy to show you how to succeed in it?Kennedy covers:The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit from the "No Boundaries" New EconomyThe #1 Demand of New Economy Customers: how to adapt, to profit from itThe Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces 'n parts of others'Four Power-Positioning Strategies for extreme marketplace advantageStrategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New EconomySix Paths to IMMEDIATE Sales and Marketing BreakthroughsFour Myths about Selling that sabotage entrepreneursHow successful entrepreneur overcome isolation and loneliness, create productive associationTHE Worst Number in Business-and how to protect yourself from itFive Keys To MCF: Multiplied Cash FlowWarning: How Your Own Employees Secretly Sabotage Your MarketingThree Strategies for Building Your Own "Ultimate Promotional Platform" What The New Economy Punishes most viciously and rewards most generouslyFREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide and CD.…

Paperback. Condizione: New. Go Where the Money IsBOOMERS and SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of.frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others.…

Paperback. Condizione: New. Improve Your EQSuccess as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone.Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally hones with yourself and boost your emotional intelligence. Dive in and learn how to:Assess and manage your own EQ levelsStop negative thoughts in their tracks to stay focusedDecipher nonverbal cues that are the key to your successShut down emotional manipulators before they suck the life out of youDevelop a positive relationship with failureCope with the grief, loneliness, and self-doubt that all entrepreneurs facePropel your career with regular EQ maintenancePlus, gain tips and tricks to become more likable, win big in your negotiations, and leverage emotions when marketing your business.…

Paperback. Condizione: New. Live Your Life Full ThrottleBehind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again.Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. Buckle up and join Manny as he shares his experiences and teaches you how to:Beat the odds and become a successful entrepreneur in your own rightChallenge yourself, study your failures, and pivot your plansDouble down on projects, ideas, and investments you're passionate aboutSpot and surround yourself with positive, successful, and like-minded peopleChange your mindset to achieve what you think is impossibleIt's imporant to remember that on your journey, you can navigate around obstacles and overcome them-just never give up. Dream big, stay ambitious, and remember that anything you really want deserves your 100 percent effort. Got it? Good. Now, let's ride.…

Paperback. Condizione: New. Accept Nothing Less Than the Sale Made!The old economy is shattered and GONE FOREVER. It is never coming back as it was.and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending. In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy?Kennedy covers:Adapting to The New Economy ConsumerHow to STOP PROSPECTING Once And For All-and why you mustPut the awesome power of TAKEAWAY SELLING to work-in any environmentIf you're in a commodity business, get out!-how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New EconomyThe One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefitHow Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with!6 Ways Sales Professionals Sabotage ThemselvesBS that Sales Managers shovel onto salespeople-beware!How to switch from One-to-One to One-to-Many with Technical Tools8 Steps to getting past any "No"How to CREATE TRUST (FAST) in the trust-damaged, post-recession worldResiliency is a skill, not a character trait: the self-improvement required for sales improvementDan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker' with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."Includes:INSIDE!FREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide and CD.…

Paperback. Condizione: New. NAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between "cool" and clearNarrow down your list of names with five easy tests.…

Paperback. Condizione: New. New Realities, New Opportunities!There's no denying it: the old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren't tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than "Millionaire Maker" Dan Kennedy to show you how to succeed in it?Kennedy covers:The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit from the "No Boundaries" New EconomyThe #1 Demand of New Economy Customers: how to adapt, to profit from itThe Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces 'n parts of others'Four Power-Positioning Strategies for extreme marketplace advantageStrategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New EconomySix Paths to IMMEDIATE Sales and Marketing BreakthroughsFour Myths about Selling that sabotage entrepreneursHow successful entrepreneur overcome isolation and loneliness, create productive associationTHE Worst Number in Business-and how to protect yourself from itFive Keys To MCF: Multiplied Cash FlowWarning: How Your Own Employees Secretly Sabotage Your MarketingThree Strategies for Building Your Own "Ultimate Promotional Platform" What The New Economy Punishes most viciously and rewards most generouslyFREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide and CD.…

Paperback. Condizione: New. GET PAID FOR YOUR PADAn ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers.Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to: Prepare your property, maximize amenities, and create a house manual for your guests Create a listing that generates the highest possible revenue using tips from Superhosts Attract a constant flow of short-term renters and business travelers with the perfect nightly rate Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts Calculate your expenses, understand your tax obligations, and generate the highest possible revenueYou'll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid and Coe, or take your rentals to sea via Yachtico, this book will help you get started.…

Paperback. Condizione: New. Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell their businesses in person, at events, and via online outlets like webinars, video, and online seminars.…

Paperback. Condizione: New. Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.…

Paperback. Condizione: New. Fourth Edition. START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences--what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here--get the party started today.…

Paperback. Condizione: New. Discover the attainable world of franchise ownership, gain expert insights, and confidently step into the driver's seat of your own business.Becoming a Franchise Owner is your key to understanding the attainability of franchise ownership. Authored by industry veteran Tim, this step-by-step guide shatters common misconceptions, providing you with the roadmap to becoming a successful franchise owner.Control and Freedom: Franchise ownership provides individuals with unparalleled control over lifestyle, time, freedom, flexibility, and priorities.Insider Insights: Authored by industry expert Tim, drawing on decades of experience to address anticipated and unforeseen questions potential franchisees may have.Escape Corporate Burnout: Tailored advice for those feeling burned out in the corporate world, providing practical insights for a successful career change.Comprehensive Coverage: Answers common questions about franchise ownership, tackling concerns, pain points, and misconceptions associated with taking the entrepreneurial plunge.Appealing Business Model: Explores the benefits of franchising, offering the perks of being your own boss without the challenges of starting a business from scratch. …

Paperback. Condizione: New. Upgrade your office to anywhere in the world! Remote work offers more flexibility, autonomy, and freedom in the modern workspace while you continue to climb the corporate ladder.With top companies like Apple, Amazon, UnitedHealth Group and more adapting to the hybrid-remote model, you have the power to make your career goals fit your lifestyle. Curate your ideal home-office or take your life on the road- limitless options, limitless potential.Learn what it takes to become a successful remote worker, with all the tips of the trade detailed in The Remote Worker's Handbook. Jason R. Rich and the experts at Entrepreneur help you build the necessary skill set to make transitioning to remote work a walk in the park, so you can take that actual walk in the park. Using this comprehensive guide, you'll discover:Time-management and collaboration applications to keep yourself organizedThe key to adapting your home-office or shared workspaceTools to navigate the cloud, virtual calendars, and the wide variety of free services available Software and technology exclusive to the remote workerExperience the freedom and flexibility of remote work and take your career to the next level with The Remote Worker's Handbook.…

Paperback. Condizione: New. GET PAID FOR YOUR PADAn ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers.Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to: Prepare your property, maximize amenities, and create a house manual for your guests Create a listing that generates the highest possible revenue using tips from Superhosts Attract a constant flow of short-term renters and business travelers with the perfect nightly rate Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts Calculate your expenses, understand your tax obligations, and generate the highest possible revenueYou'll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid and Coe, or take your rentals to sea via Yachtico, this book will help you get started.…

Paperback. Condizione: New. Be a Small Business with BIG IMPACTCalled the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life.As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers:9 inconvenient truths of grassroots marketingZero-Based Marketing-the solution when you figure out traditional and "non-traditional" marketing is failing youHow to use the media as an extension of personality and of relationship-NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions-increase revenue without spending money, time or leaving your operation How to use-and how to waste dollars on-the Internet and other technologyPLUS gain access to: FREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide and CDFREE - Income Explosion FAST START Tele-Seminar.…

Paperback. Condizione: New. Third Edition. Focusing on budgeting and estimating -- the least understood but most important factors of a contracting business -- this guide shows contractors how to price their services to recover expenses and still have money for capital expenses and profits. It goes into detail on accounting issues and provides checklists for required government accounts. Plus, it covers concerns such as dealing with problem employees and clients and establishing lines of communication within the company.…

Paperback. Condizione: New. Upgrade your office to anywhere in the world! Remote work offers more flexibility, autonomy, and freedom in the modern workspace while you continue to climb the corporate ladder.With top companies like Apple, Amazon, UnitedHealth Group and more adapting to the hybrid-remote model, you have the power to make your career goals fit your lifestyle. Curate your ideal home-office or take your life on the road- limitless options, limitless potential.Learn what it takes to become a successful remote worker, with all the tips of the trade detailed in The Remote Worker's Handbook. Jason R. Rich and the experts at Entrepreneur help you build the necessary skill set to make transitioning to remote work a walk in the park, so you can take that actual walk in the park. Using this comprehensive guide, you'll discover:Time-management and collaboration applications to keep yourself organizedThe key to adapting your home-office or shared workspaceTools to navigate the cloud, virtual calendars, and the wide variety of free services available Software and technology exclusive to the remote workerExperience the freedom and flexibility of remote work and take your career to the next level with The Remote Worker's Handbook.…

Paperback. Condizione: New. A record 21.6 million students attended American colleges and universities in the fall of 2012. Of those students, the U.S. Census Bureau says, more than 4.4 million were in the 15-19 age bracket, the market primed and ready for the advice dispensed by college consultants. The experts at Entrepreneur zero in on this growing marketing and show education enthusiasts how to turn their passion into profits with a college planning and consultant business.…

Paperback. Condizione: New. Picture Yourself a SuccessIf you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to media companies or businesses, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice.Determine your specialtySet up a home office and/or functional studioChoose the right equipment for all types of photos-and find great deals on the cameras and accessories you needBuild an attractive online or traditional portfolioFind paying jobs and market yourself professionallySetup a fee structure for your serviceGet great exposure for your work at art festivals, contests, galleries, local businesses and moreProtect yourself from legal concerns such as copyright infringement and privacy issuesWhether you want to earn a little extra money or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.…

Paperback. Condizione: New. Become A Money MagnetThe old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including the fast-emerging New Economy-there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy?Kennedy covers:How to experience The Phenomenon--attract more wealth in the next 12 months than in the previous 12 years!Wealth Inhibition-do you suffer from it?Why Positive Thinking alone is worthlessYour #1 Entrepreneurial ResponsibilityIs there a 'dirty little secret' behind many wealthy entrepreneurs?The worst of all wealth-defeating habits Are you an 'opportunity thinker' --- or are you guilty of 'outcome thinking'?"Do what you love and the money will follow" B.S. that's hazardous to your wealthHow to Stop playing Blind Archery12 Ways To Increase Your 'Personal Value'Why you must STOP thinking about Income!The 90 Day Experiment that may change your life forever.…

Paperback. Condizione: New. Grow Your Online Influence--Go GuerrillaEquipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes:19 secrets every guerrilla social media marketer needs to knowThe Guerrilla Social Media Toolkit The Seven-Sentence Social Media Attack Plan 22-point social site and blog checklist20 types of ROIFree guerrilla intelligence toolsFuture social media weapons that are worth knowing aboutAnd more!This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits.…

Paperback. Condizione: New. Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down--giving you the perfect opportunity to start up. Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jorg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill. You'll gain an insider's look at how to: Analyze craft products, their distinct challenges, and dynamic market Write a winning business plan that promotes growth and secures funding Keep overhead low and margins high with options like self-distribution Capture customers and create evangelists with the story behind the brand Enhance the brand experience with events, taprooms, tastings, and tours Develop invaluable relationships with distributors and restaurants.…

Paperback. Condizione: New. Fourth Edition. Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others.As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.…

Paperback. Condizione: New. Satisfy Your Hunger for SuccessCatering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers:Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurantsIdentifying the perfect food niche and customer baseCreating menu items that save time, money, and space in the kitchenAttracting new and loyal customers with social media.…

Paperback. Condizione: New. NAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between "cool" and clearNarrow down your list of names with five easy tests.…

Paperback. Condizione: New. The Business of Good narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world--not just another business. Serial and social entrepreneur Jason Haber intertwines case studies and anecdotes that show how social entrepreneurship is creating jobs, growing the economy, and ultimately changing the world. From Main Street to Wall Street, today's social entrepreneurs are rebooting capitalism, challenging the charity industrial complex, and disrupting business models. Haber envelops the reader in the foundation of social entrepreneurship, from Benjamin Franklin to what he calls The Great Convergence, the turn-of-the-millennium zeitgeist shift which provided the fuel for social entrepreneurship's surge to the forefront of business. Haber shares the stories of inspiring young people that are disrupting established norms and changing the world. This is a must read book for Millennials, business executives, nonprofits, doers, and dreamers--The Business of Good brings a much-needed fresh and innovative look at social entrepreneurship.…

Paperback. Condizione: New. Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell their businesses in person, at events, and via online outlets like webinars, video, and online seminars.…

Paperback. Condizione: New. If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process(R) Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform.…

Paperback. Condizione: New. Fourth Edition. If you enjoy the outdoors, love nature, or enjoy the smell of fresh cut grass, then a lawn care or landscaping business is your chance to rake in plenty of green. Your business can range from lawn maintenance to applying chemicals, trimming and shaping trees to designing landscapes for residential or commercial jobs. Everything you need to start a successful lawn care or landscaping business is in your hands. Start turning green grass into cold cash today.…