palgrave macmillan dez 2021 (189 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book introduces readers to Life Cycle Approach (LCA)-supported design solutions, through non-geometric-data-driven methodologies,to provide a clear picture of how to optimize individual designs in addressing ecological challenges. By offering LCA, the book gives designers a complimentary set of science-based perspectives and techniques with a focus on high data quality for clarity and public accessibility. While most design solutions and resources are meant to appeal to people by solving everyday problems, this book uses LCA designs to appeal to people through a combination of practicality, accuracy, and the need to decelerate ecological destruction through products offered to marketplace consumers. In essence, the book teaches designers how to craft environmentally responsive designs for their clients at little to no extra cost, but with necessary ecological benefits.The book analyzes the human desire for consumption, and suggests design innovations for promoting 'best practices'. LCA tools, data, and methodologies are explained and offered as these potential innovations for affecting positive environmental change. As an underlying component of LCA, the book defines the energy essentials related to environmental problems, and how LCA design solutions must address these factors while also appealing to a designated client-base. The book also teaches designers how to consider corporate incentives for trusting LCA designs, such as investor confidence, loyalty, and consumer trust. The book will appeal to a broad range of designers interested in sustainable and data-driven design, and may be utilized by non-LCA specialists in expanding their design perspectives and goals in the marketplace. 236 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This open access book offers a new management meta-theory to replace Taylorism. It presents a new paradigm in management thinking and a new, practical organizational model for implementing it in our personal and working lives, in our companies, in our communities and nations, and in a sustainable global order. It will offer an understanding of why and how 'thinking-as-usual' is failing both business and political leaders in these new times, and it will advocate new thinking and new management practices that are so radically new that they turn everything we have taken for granted inside out and upside down. This new management model is called 'Quantum Management Theory', because it is rooted in the new paradigm bequeathed to us by quantum physics and its younger sibling, complexity science. 268 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This open access book offers a new management meta-theory to replace Taylorism. It presents a new paradigm in management thinking and a new, practical organizational model for implementing it in our personal and working lives, in our companies, in our communities and nations, and in a sustainable global order. It will offer an understanding of why and how 'thinking-as-usual' is failing both business and political leaders in these new times, and it will advocate new thinking and new management practices that are so radically new that they turn everything we have taken for granted inside out and upside down. This new management model is called 'Quantum Management Theory', because it is rooted in the new paradigm bequeathed to us by quantum physics and its younger sibling, complexity science. 268 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Institutions Incorporated draws together aspects of human and organizational corporeality and links them to institutions. Throughout European anthropology and culture the body has been conceptualized as the 'dark side' to soul and reason. This book explores the 'dark side' of institutions, their materiality and the bodily involvement of their users, in an environment where perfection is measured in intangible entities, notably reason and will. This innovative collection takes a closer look at the interplay of the symbolic and the material, and the triad of institutions, bodies and corporations. This exciting research examines what the tangible, 'dark side' of institutions means both for those who live in them, and those who study them. 147 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a new perspective on the motherhood experience. Drawing on existential philosophy and recent phenomenological research into motherhood, the book demonstrates how motherhood can be understood as an existential crisis. It argues that an awareness of the existential issues women face will enable mothers to gain a deeper understanding of the multifaceted aspects of their experience. The book is divided into four sections: Existential Crisis, Maternal Mental Health Crisis, Social Crisis and Working with Existential Crisis, where each section. Each chapter is based on either experiential research or the author's extensive therapeutic experience of working with mothers and reflects different aspects of the motherhood journey, all through the lens of a philosophical existential approach. The book is essential reading for mental health practitioners and researchers working with mothers, midwives and health visitors, but it is also written for mothers, with the aim to offer newinsights on this important life transition.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign.Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties¿ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson¿s ¿oven ready deal¿ as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turnsto public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives¿ victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Explorer-naturalists Robert Brown and Mungo Park played a pivotal role in the development of natural history and exploration in the late eighteenth and early nineteenth centuries. This work is a fresh examination of the lives and careers of Brown and Park and their impact on natural history and exploration. Brown and Park were part of a group of intrepid naturalists who brought back some of the flora and fauna they encountered, drawings of what they observed, and most importantly, their ideas. The educated public back home was able to gain an understanding of the diversity in nature. This eventually led to the development of new ways of regarding the natural world and the eventual development of a coherent theory of organic evolution.This book considers these naturalists, Brown, Park, and their contemporaries, from the perspective of the Scottish Enlightenment. Brown's investigations in natural history created a fertile environment for breakthroughs in taxonomy, cytology, and eventually evolution. Brown's pioneering work in plant taxonomy allowed biologists to look at the animal and plant kingdoms differently. Park's adventures stimulated significant discoveries in exploration. Brown and Park's adventures formed a bridge to such journeys as Charles Darwin's voyage on H.M.S. Beagle, which led to a revolution in biology and full explication of the theory of evolution.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Raya Dunayevskaya is one of the twentieth century¿s great but underappreciated Marxist and feminist thinkers. Her unique philosophy and practice of Marxist-Humanism¿as well as her grasp of Hegelian dialectics and the deep humanism that informs Marx¿s thought¿has much to teach us today. From her account of state capitalism (part of her socio-economic critique of Stalinism, fascism, and the welfare state), to her writings on Rosa Luxemburg, Black and women¿s liberation, and labor, we are offered indispensable resources for navigating the perils of sexism, racism, capitalism, and authoritarianism. This collection of essays, from a diverse group of writers, brings to life Dunayevskayäs important contributions. Revisiting her rich legacy, the contributors to this volume engage with her resolute Marxist-Humanist focus and her penetrating dialectics of liberation that is connected to Black, labor, and women¿s liberation and to struggles over alienation and exploitation the world over. Dunayevskayäs Marxist-Humanism is recovered for the twenty-first century and turned, as it was with Dunayevskaya herself, to face the multiple alienations and de-humanizations of social life.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 372 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides a collection of Lacanian responses to Denis Villeneuve¿s Blade Runner 2049 from leading theorists in the field.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book highlights the interdisciplinary aspects of logistics research. Featuring empirical, methodological, and practice-oriented articles, it addresses the modelling, planning, optimization and control of processes. Chiefly focusing on supply chains, logistics networks, production systems, and systems and facilities for material flows, the respective contributions combine research on classical supply chain management, digitalized business processes, production engineering, electrical engineering, computer science and mathematical optimization.To celebrate 25 years of interdisciplinary and collaborative research conducted at the Bremen Research Cluster for Dynamics in Logistics (LogDynamics), in this book hand-picked experts currently or formerly affiliated with the Cluster provide retrospectives, present cutting-edge research, and outline future research directions.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 336 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book explores creative and collaborative forms of research praxis within the social sustainability sciences. The term co-creativity is used in reference to both individual methods and overarching research approaches. Supported by a series of in-depth examples, the edited collection critically reviews the potential of co-creative research praxis to nurture just and transformative processes of change. Included amongst the individual chapters are first-hand accounts of such as: militant research strategies and guerrilla narrative, decolonial participative approaches, appreciative inquiry and care-ethics, deep-mapping, photo-voice, community-arts, digital participatory mapping, creative workshops and living labs. The collection considers how, through socially inclusive forms of action and reflection, such co-creative methods can be used to stimulate alternative understandings of why and how things are, and how they could be. It provides illustrations of (and problematizes) the use of co-creative methods as overtly disruptive interventions in their own right, and as a means of enriching the transformative potential of transdisciplinary and more traditional forms of social science research inquiry. The positionality of the researcher, together with the emotional and embodied dimensions of engaged scholarship, are threads which run throughout the book. So too does the question of how to communicate sustainability science research in a meaningful way.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 592 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is arranged and developed around the theme of ¿2050 China,¿ it analyzes the factors and advantages of the Chinese road to socialist modernization, explores and summarizes the development goal and the basic logic of the socialist modernization of China, and further shows the general basis of the primary stage of socialism. According to the report delivered at the 19th Party Congress, and according to the ¿two-stage¿ strategic plan, this book looks ahead in detail to the overarching objective and sub-objectives of essentially achieving socialist modernization by 2035, discusses the building of a great modern socialist country in all respects from the perspective of the Party¿s six-sphere integrated plan of economic, political, cultural, social, ecological civilization, and national defense construction, and provides policy proposals. This book also analyzes the influence and the effect of thesocialist modernization with Chinese characteristics on the world and it further presents the third centenary goal.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 112 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent articles published in the Japanese Journal of Real Estate Sciences, as well as papers presented at the Japan Association of Real Estate Sciences (JARES) annual conference.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 348 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book contains observations, outlines, and analyses of educational robotics methodologies and activities, and developments in the field of educational robotics emerging from the findings presented at FabLearn Italy 2019, the international conference that brought together researchers, teachers, educators and practitioners to discuss the principles of Making and educational robotics in formal, non-formal and informal education.The editors' analysis of these extended versions of papers presented at FabLearn Italy 2019 highlight the latest findings on learning models based on Making and educational robotics. The authors investigate how innovative educational tools and methodologies can support a novel, more effective and more inclusive learner-centered approach to education.The following key topics are the focus of discussion: Makerspaces and Fab Labs in schools, a maker approach to teaching and learning; laboratory teaching and the maker approach,models, methods and instruments; curricular and non-curricular robotics in formal, non-formal and informal education; social and assistive robotics in education; the effect of innovative spaces and learning environments on the innovation of teaching, good practices and pilot projects.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 396 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book is a thorough update and expansion of the 2017 edition of The Handbook of Salutogenesis, responding to the rapidly growing salutogenesis research and application arena.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 672 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization¿s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume tackles a variety of biological and medical questions using mathematical models to understand complex system dynamics. Working in collaborative teams of six, each with a senior research mentor, researchers developed new mathematical models to address questions in a range of application areas. Topics include retinal degeneration, biopolymer dynamics, the topological structure of DNA, ensemble analysis, multidrug-resistant organisms, tumor growth modeling, and geospatial modeling of malaria. The work is the result of newly formed collaborative groups begun during the Collaborative Workshop for Women in Mathematical Biology hosted by the Institute of Pure and Applied Mathematics at UCLA in June 2019. Previous workshops in this series have occurred at IMA, NIMBioS, and MBI.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 224 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -After a brief introduction to classical propositional logic, the text explores three variants of sequent calculus and their features and applications. The remaining chapters then show how sequent calculi can be extended, modified, andapplied to non-classical logics, including modal, intuitionistic, substructural, and many-valued logics.Springer Nature c/o IBS, Benzstrasse 21, 48619 Heek 364 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book brings together ideas from experts in cognitive science, mathematics, and mathematics education to discuss these issues and to present research on how mathematics and its learning and teaching are evolving in the Information Age. Given the ever-broadening trends in Artificial Intelligence and the processing of information generally, the aim is to assess their implications for how math is evolving and how math should now be taught to a generation that has been reared in the Information Age. It will also look at the ever-spreading assumption that human intelligence may not be unique-an idea that dovetails with current philosophies of mind such as posthumanism and transhumanism. The role of technology in human evolution has become critical in the contemporary world. Therefore, a subgoal of this book is to illuminate how humans now use their sophisticated technologies to chart cognitive and social progress.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 236 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Encompassing a broad range of forms and sources of data, this textbook introduces data systems through a progressive presentation. Introduction to Data Systems covers data acquisition starting with local files, then progresses to data acquired from relational databases, from REST APIs and through web scraping. It teaches data forms/formats from tidy data to relationally defined sets of tables to hierarchical structure like XML and JSON using data models to convey the structure, operations, and constraints of each data form.The starting point of the book is a foundation in Python programming found in introductory computer science classes or short courses on the language, and so does not require prerequisites of data structures, algorithms, or other courses. This makes the material accessible to students early in their educational career and equips them with understanding and skills that can be applied in computer science, data science/data analytics, and information technology programs as well as for internships and research experiences. This book is accessible to a wide variety of students. By drawing together content normally spread across upper level computer science courses, it offers a single source providing the essentials for data science practitioners. In our increasingly data-centric world, students from all domains will benefit from the 'data-aptitude' built by the material in this book.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 860 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume features a variety of research projects at the intersection of mathematics and public policy. The topics included here fall in the areas of cybersecurity and climate change, two broad and impactful issues that benefit greatly from mathematical techniques. Each chapter in the book is a mathematical look into a specific research question related to one of these issues, an approach that offers the reader insight into the application of mathematics to important public policy questions.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 140 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book contains observations, outlines, and analyses of educational robotics methodologies and activities, and developments in the field of educational robotics emerging from the findings presented at FabLearn Italy 2019, the international conference that brought together researchers, teachers, educators and practitioners to discuss the principles of Making and educational robotics in formal, non-formal and informal education.The editors' analysis of these extended versions of papers presented at FabLearn Italy 2019 highlight the latest findings on learning models based on Making and educational robotics. The authors investigate how innovative educational tools and methodologies can support a novel, more effective and more inclusive learner-centered approach to education.The following key topics are the focus of discussion: Makerspaces and Fab Labs in schools, a maker approach to teaching and learning; laboratory teaching and the maker approach,models, methods and instruments; curricular and non-curricular robotics in formal, non-formal and informal education; social and assistive robotics in education; the effect of innovative spaces and learning environments on the innovation of teaching, good practices and pilot projects.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 396 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book highlights the interdisciplinary aspects of logistics research. Featuring empirical, methodological, and practice-oriented articles, it addresses the modelling, planning, optimization and control of processes. Chiefly focusing on supply chains, logistics networks, production systems, and systems and facilities for material flows, the respective contributions combine research on classical supply chain management, digitalized business processes, production engineering, electrical engineering, computer science and mathematical optimization.To celebrate 25 years of interdisciplinary and collaborative research conducted at the Bremen Research Cluster for Dynamics in Logistics (LogDynamics), in this book hand-picked experts currently or formerly affiliated with the Cluster provide retrospectives, present cutting-edge research, and outline future research directions.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 336 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book provides an introduction to common programming tools and methods in numerical mathematics and scientific computing. Unlike widely used standard approaches, it does not focus on any particular language but aims to explain the key underlying concepts.In general, new concepts are first introduced in the particularly user-friendly Python language and then transferred and expanded in various scientific programming environments from C / C ++, Julia and MATLAB to Maple. This includes different approaches to distributed computing.The fact that different languages are studied and compared also makes the book useful for mathematicians and practitioners trying to decide which programming language to use for which purposes.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -A road traffic participant is a person who directly participates in road traffic, such as vehicle drivers, passengers, pedestrians, or cyclists, however, traffic accidents cause numerous property losses, bodily injuries, and even deaths to them. To bring down the rate of traffic fatalities, the development of the intelligent vehicle is a much-valued technology nowadays. It is of great significance to the decision making and planning of a vehicle if the pedestrians' intentions and future trajectories, as well as those of surrounding vehicles, could be predicted, all in an effort to increase driving safety. Based on the image sequence collected by onboard monocular cameras, we use the Long Short-Term Memory (LSTM) based network with an enhanced attention mechanism to realize the intention and trajectory prediction of pedestrians and surrounding vehicles. However, although the fully automatic driving era still seems far away, human drivers are still a crucial part of the road¿driver¿vehicle system under current circumstances, even dealing with low levels of automatic driving vehicles. Considering that more than 90 percent of fatal traffic accidents were caused by human errors, thus it is meaningful to recognize the secondary task while driving, as well as the driving style recognition, to develop a more personalized advanced driver assistance system (ADAS) or intelligent vehicle. We use the graph convolutional networks for spatial feature reasoning and the LSTM networks with the attention mechanism for temporal motion feature learning within the image sequence to realize the driving secondary-task recognition. Moreover, aggressive drivers are more likely to be involved in traffic accidents, and the driving risk level of drivers could be affected by many potential factors, such as demographics and personality traits. Thus, we will focus on the driving style classification for the longitudinal car-following scenario. Also, based on the Structural Equation Model (SEM) andStrategic Highway Research Program 2 (SHRP 2) naturalistic driving database, the relationships among drivers' demographic characteristics, sensation seeking, risk perception, and risky driving behaviors are fully discussed. Results and conclusions from this short book are expected to offer potential guidance and benefits for promoting the development of intelligent vehicle technology and driving safety.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 172 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book outlines the development and perspectives of the Anthropocene concept by Paul J. Crutzen and his colleagues from its inception to its implications for the sciences, humanities, society and politics.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 644 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book gives a brief treatment of the equivariant cohomology of the classical configuration space F(¿^d,n) from its beginnings to recent developments. This subject has been studied intensively, starting with the classical papers of Artin (1925/1947) on the theory of braids, and progressing through the work of Fox and Neuwirth (1962), Fadell and Neuwirth (1962), and Arnol'd (1969). The focus of this book is on the mod 2 equivariant cohomology algebras of F(¿^d,n), whose additive structure was described by Cohen (1976) and whose algebra structure was studied in an influential paper by Hung (1990). A detailed new proof of Hung's main theorem is given, however it is shown that some of the arguments given by him on the way to his result are incorrect, as are some of the intermediate results in his paper.This invalidates a paper by three of the authors, Blagojevi¿, Lück and Ziegler (2016), who used a claimed intermediate result in order to derive lower bounds for the existence of k-regular and ¿-skew embeddings. Using the new proof of Hung's main theorem, new lower bounds for the existence of highly regular embeddings are obtained: Some of them agree with the previously claimed bounds, some are weaker.Assuming only a standard graduate background in algebraic topology, this book carefully guides the reader on the way into the subject. It is aimed at graduate students and researchers interested in the development of algebraic topology in its applications in geometry.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 232 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines how IR's European realist tradition evolved in Europe and, due to emigration, in the United States in the 20th century. It includes an introduction and eight chapters, focusing on historical classical and contemporary structural branches of realist IR theorizing in historical and political contexts in which realist thinking did develop. It reminds us of realist key figures, such as Edward H. Carr, John H. Herz or Hans J. Morgenthau, but also of almost forgotten realists such as Raymond Aron, Stanley Hoffmann or Nicholas J. Spykman. Given IR mainstream textbooks introducing realism as a conservative American Cold War theory, this selection aims to reintroduce realism as a primarily and distinctively European, liberal, normative and critical tradition. A tradition that is almost always misunderstood as a guide for practitioners how to maximize or at least preserve power in the name of the national interest no matter the cost, but thatis in fact an argument against reckless and crude power politics, ideology and totalitarianism. This book is an invaluable resource for scholars, practitioners and students interested in the realist tradition in IR.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book discusses two silicon biosensors: an electrochemical sensor - the Electrolyte Insulator Silicon Capacitor (EISCAP), and a mechanical resonant cantilever sensor. The author presents the principle and the technology behind the device fabrication and miniaturization, stable and reproducible functionalization protocols for bioreceptor immobilization, and the measurement and the data analysis for extracting the best performance from these sensors.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 120 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.