Editore: Springer, Berlin, Springer Fachmedien Wiesbaden, Springer Sep 2016, 2016
ISBN 10: 3658149388 ISBN 13: 9783658149383
Lingua: Tedesco
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 14,99
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Michaela Brohm stellt Konzepte und Strategien effektiver, wohlbefindlicher und lukrativer Organisationen vor. Sie erläutert, warum sich integre Führungskräfte mutig, gerecht und menschlich verhalten, und gibt Impulse für die werte- und sinnorientierte Individual- und Organisationsentwicklung. Wertvolle Anregungen, inspirierende Beispiele und ein umfassendes Inventar zu den Strategien werteorientierter Steuerung regen zum Transfer in die Praxis an. 51 pp. Deutsch.
Editore: Springer International Publishing Sep 2016, 2016
ISBN 10: 3319437402 ISBN 13: 9783319437408
Lingua: Inglese
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 53,49
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware -This book trains the next generation of scientists representing different disciplines to leverage the data generated during routine patient care. It formulates a more complete lexicon of evidence-based recommendations and support shared, ethical decision making by doctors with their patients. Diagnostic and therapeutic technologies continue to evolve rapidly, and both individual practitioners and clinical teams face increasingly complex ethical decisions. Unfortunately, the current state of medical knowledge does not provide the guidance to make the majority of clinical decisions on the basis of evidence. The present research infrastructure is inefficient and frequently produces unreliable results that cannot be replicated. Even randomized controlled trials (RCTs), the traditional gold standards of the research reliability hierarchy, are not without limitations. They can be costly, labor intensive, and slow, and can return results that are seldom generalizable to every patient population. Furthermore, many pertinent but unresolved clinical and medical systems issues do not seem to have attracted the interest of the research enterprise, which has come to focus instead on cellular and molecular investigations and single-agent (e.g., a drug or device) effects. For clinicians, the end result is a bit of a 'data desert' when it comes to making decisions. The new research infrastructure proposed in this book will help the medical profession to make ethically sound and well informed decisions for their patients. 452 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319426044 ISBN 13: 9783319426044
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 24,60
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Aliens, flying saucers, ESP, the Bermuda Triangle, antigravity ¿ are we talking about science fiction or pseudoscience Sometimes it is difficult to tell the difference.Both pseudoscience and science fiction (SF) are creative endeavours that have little in common with academic science, beyond the superficial trappings of jargon and subject matter. The most obvious difference between the two is that pseudoscience is presented as fact, not fiction. Yet like SF, and unlike real science, pseudoscience is driven by a desire to please an audience ¿ in this case, people who ¿want to believe¿. This has led to significant cross-fertilization between the two disciplines. SF authors often draw on ¿real¿ pseudoscientific theories to add verisimilitude to their stories, while on other occasions pseudoscience takes its cue from SF ¿ the symbiotic relationship between ufology and Hollywood being a prime example of this.This engagingly written, well researched and richly illustrated text explores a wide range of intriguing similarities and differences between pseudoscience and the fictional science found in SF.Andrew May has a degree in Natural Sciences from Cambridge University and a PhD in astrophysics from Manchester University. After many years in academia and the private sector, he now works as a freelance writer and scientific consultant. He has written pocket biographies of Newton and Einstein, as well as contributing to a number of popular science books. He has a lifelong interest in science fiction, and has had several articles published in Fortean Times magazineSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319417444 ISBN 13: 9783319417448
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 32,09
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book explores humanity¿s thoughts and ideas about extraterrestrial life, paying close attention to the ways science and culture interact with one another to create a context of imagination and discovery related to life on other worlds. Despite the recent explosion in our knowledge of other planets and the seeming era of discovery in which we live, to date we have found no concrete evidence that we are not alone. Our thinking about life on other worlds has been and remains the product of a combination of scientific investigation and human imagination shaped by cultural values--particularly values of exploration and discovery connected to American society.The rapid growth in our awareness of other worlds makes this a crucial moment to think about and assess the influence of cultural values on the scientific search for extraterrestrial life. Here the author considers the junction of science and culture with a focus on two main themes: (1) the underlying assumptions, many ofwhich are tacitly based upon cultural values common in American society, that have shaped the ways researchers in astrobiology and SETI have conceptualized the nature of their endeavor and represented ideas about the potential influence contact might have on human civilization, and (2) the empirical evidence we can access as a way of thinking about the social impact that contact with alien intelligence might have for humanity.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319354663 ISBN 13: 9783319354668
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 32,99
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Dr. Michael Charles Tobias and Jane Gray Morrison are world-renowned ecological philosophers and activists, interdisciplinary social and environmental scientists and broad-ranging, deeply committed humanists. This collection of fifty essays and interviews comprises an invigorating, outspoken, provocative and eloquent overview of the ecological humanities in one highly accessible volume. The components of this collection were published in the authors¿'Green Conversations' blog series, and pieces in the Eco News Network from 2011to 2013and feature luminaries from Jane Goodall to Ted Turner to the Secretary of the Smithsonian Institution to the former head of the UN Convention on Biological Diversity. Stunning color photographs captured by the authors and contributors make Why Life Matters:Fifty Ecosystems of the Heart and Mind a feast for the eyes as well as the mind and soul.Ethics, science, technology, ecological literacy, grass-roots renaissance thinkers, conservation innovation from the U.S. to the U.K.; from India to Ecuador; from Bhutan to Haiti; from across Africa, the Neo-Tropics, Central Asia and Japan, to Rio, Shanghai and Manhattan ¿ this humanistic ode to the future of life on earth is a relevant and resonating read.Michael Tobias and Jane Gray Morrison,partners who between them have authored some 50 books and written, directed and produced some 170 films, a prolific body of work that has been read, translated and/or broadcast around the world, have been married for more than a quarter-of-a-century. Their field research across the disciplines of comparative literature, anthropology, the history of science and philosophy, ecology and ethics, in over 80 countries, has served as a telling example of what two people ¿ deeply in love with one another ¿ can accomplish in spreading that same unconditional love to others ¿ of all species.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 440 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319417894 ISBN 13: 9783319417899
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 35,30
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware -The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of governance and leadership standards, the authors present case studies and practical solutions underpinned by academic research. Helping executives learn how to implement high international standards and maintain sensitivity to socio-cultural and political Asian contexts, the book highlights the need to create an international diverse and unified leadership team that will take better decisions and effectively deal with risks, and apply best corporate governance practices within an Asian context.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3031011740 ISBN 13: 9783031011740
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 35,30
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Everybody knows what relevance is. It is a 'ya'know' notion, concept, ideäno need to explain whatsoever. Searching for relevant information using information technology (IT) became a ubiquitous activity in contemporary information society. Relevant information means information that pertains to the matter or problem at hand¿it is directly connected with effective communication. The purpose of this book is to trace the evolution and with it the history of thinking and research on relevance in information science and related fields from the human point of view. The objective is to synthesize what we have learned about relevance in several decades of investigation about the notion in information science. This book deals with how people deal with relevance¿it does not cover how systems deal with relevance; it does not deal with algorithms. Spurred by advances in information retrieval (IR) and information systems of various kinds in handling of relevance, a number of basic questionsare raised: But what is relevance to start with What are some of its properties and manifestations How do people treat relevance What affects relevance assessments What are the effects of inconsistent human relevance judgments on tests of relative performance of different IR algorithms or approaches These general questions are discussed in detail.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 132 pp. Englisch.
Editore: Springer International Publishing, Springer Nature Switzerland Sep 2016, 2016
ISBN 10: 3031014758 ISBN 13: 9783031014758
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 35,30
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book discusses semantic interaction, a user interaction methodology for visual analytic applications that more closely couples the visual reasoning processes of people with the computation. This methodology affords user interaction on visual data representations that are native to the domain of the data.User interaction in visual analytics systems is critical to enabling visual data exploration. Interaction transforms people from mere viewers to active participants in the process of analyzing and understanding data. This discourse between people and data enables people to understand aspects of their data, such as structure, patterns, trends, outliers, and other properties that ultimately result in insight. Through interacting with visualizations, users engage in sensemaking, a process of developing and understanding relationships within datasets through foraging and synthesis.The book provides a description of the principles of semantic interaction, providing design guidelines for the integration of semantic interaction into visual analytics, examples of existing technologies that leverage semantic interaction, and a discussion of how to evaluate these technologies. Semantic interaction has the potential to increase the effectiveness of visual analytic technologies and opens possibilities for a fundamentally new design space for user interaction in visual analytics systems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 100 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319256777 ISBN 13: 9783319256771
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,44
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -David Stevenson¿s new book links the meteorology of the Earth to that of other planets, stars, and clusters of galaxies, showing the similarities and differences between terrestrial weather and that of weather on other worlds. Because Earth is not unique in having weather, there is much to learn from other planets with atmospheres that show the movement of energy from hotter to colder areas. The weather seen on Earth and other known planetary systems are examined to elaborate the connection between climate and the development of life.The weather on Earth and other Solar System planets is a manifestation of the huge energy budget imparted by our star, the Sun, but weather doesn¿t stop at the shores of our Solar System. The author brings together the latest information from satellites and probes, such as Cassini and Hubble, to show its larger place in the astronomical picture. Inferences are drawn about the weather and climate of a large number of other planetary systems that liefar from our own.Additionally, the author expands our understanding of what exactly weather is comprised of by exploring the kind of ¿weather¿ experienced on the largest observable scales in the universe.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 468 pp. Englisch.
Editore: Springer International Publishing, Springer Nature Switzerland Sep 2016, 2016
ISBN 10: 3319423509 ISBN 13: 9783319423500
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,44
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Presenting some impressive recent achievements in differential geometry and topology, this volume focuses on results obtained using techniques based on Ricci flow. These ideas are at the core of the study of differentiable manifolds. Several very important open problems and conjectures come from this area and the techniques described herein are used to face and solve some of them.The book¿s four chapters are based on lectures given by leading researchers in the field of geometric analysis and low-dimensional geometry/topology, respectively offering an introduction to: the differentiable sphere theorem (G. Besson), the geometrization of 3-manifolds (M. Boileau), the singularities of 3-dimensional Ricci flows (C. Sinestrari), and Kähler¿Ricci flow (G. Tian). The lectures will be particularly valuable to young researchers interested in differential manifolds.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319412698 ISBN 13: 9783319412696
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,44
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -The book explores the central question facing humanity today: how can we best survive the ten great existential challenges that are now coming together to confront us Besides describing these challenges from the latest scientific perspectives, it also outlines and integrates the solutions, both at global and individual level and concludes optimistically. This book brings together in one easy-to-read work the principal issues facing humanity. It is written for the two next generations who will have to deal with the compounding risks they inherit, and which flow from overpopulation, resource pressures and human nature.The author examines ten intersecting areas of activity (mass extinction, resource depletion, WMD, climate change, universal toxicity, food crises, population and urban expansion, pandemic disease, dangerous new technologies and self-delusion) which pose manifest risks to civilization and, potentially, to our species¿ long-term future. This isn¿t a book just about problems. It is also about solutions. Every chapter concludes with clear conclusions and consensus advice on what needs to be done at global level ¿but it also empowers individuals with what they can do for themselves to make a difference. Unlike other books, it offers integrated solutions across the areas of greatest risk. It explains why Homo sapiens is no longer an appropriate name for our species, and what should be done about it.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.
Editore: Springer International Publishing, Springer Nature Switzerland Sep 2016, 2016
ISBN 10: 3319379313 ISBN 13: 9783319379319
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 37,44
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book offers unique insight on structural safety and reliability by combining computational methods that address multiphysics problems, involving multiple equations describing different physical phenomena and multiscale problems, involving discrete sub-problems that togetherdescribe important aspects of a system at multiple scales. The book examines a range of engineering domains and problems using dynamic analysis, nonlinear methods, error estimation, finite element analysis and other computational techniques.This book also: Introduces novel numerical methods Illustrates new practical applications Examines recent engineering applications Presents up-to-date theoretical results Offers perspective relevant to a wide audience, including teaching faculty/graduate students, researchers and practicing engineers.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 824 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 331933722X ISBN 13: 9783319337227
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 40,65
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware -This book critically examines the link between guns and violence. It weighs the value of guns for self-protection against the adverse effects of gun ownership and carrying. It also analyses the role of public opinion, the Second Amendment to the US Constitution, and the firearms industry and lobby in impeding efforts to prevent gun violence.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 384 pp. Englisch.
Editore: Springer International Publishing, Springer Nature Switzerland Sep 2016, 2016
ISBN 10: 3319317253 ISBN 13: 9783319317250
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 40,65
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -You have in your hands the most rigorous, complete and readable book ever written about the fascinating science of human sexuality. This book goes beyond the well-worn sexual education advice and the usual evolutionist psychology. After The Brain Snatcher, Pere Estupinyà comes back with the first popular science book on sex aimed at a wide audience. While there are some tips for the more adventurous, there is also a wealth of new information to be discovered.Distancing himself from the many books on advice or techniques, Estupinyà brings sex to another dimension by combining popular beliefs and science. Do you want proof that our decision-making in the ¿heat of the moment¿ is less rational than we think Did you know that mind and vagina each go their own way Are you interested in learning about the effects of yoga on sexual pleasure Did you know about the attempts in the 60s to ¿cure¿ homosexuals with electric shock therapy, the chemical analysis of female ejaculation, or the fundamental relationship between the sympathetic and parasympathetic nervous system The author has spoken directly with asexual and intersexual individuals, fetishists, multi-orgasmic women, women who never have orgasms through penetration, and men who have no refractory period. He has also participated in sadomasochistic events; learned tantric techniques with a couple of coaches, spoken with porn performers at Barcelonäs Bagdad, and attended workshops in which a woman teaches how to have orgasms with your mind and breathing. The result is an incredible miscellany of information that appeals to both the scientific community and the curious.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 392 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 331932764X ISBN 13: 9783319327648
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 40,65
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -With points of departure in philosophy, logic, social psychology, economics, and choice and game theory, Infostorms shows how information may be used to improve the quality of personal decision and group thinking but also warns against the informational pitfalls which modern information technology may amplify: From science to reality culture and what it really is, that makes you buy a book like this.The information society is upon us. New technologies have given us back pocket libraries, online discussion forums, blogs, crowdbased opinion aggregators, social media and breaking news wherever, whenever. But are we more enlightened and rational because of it Infostorms provides the nuts and bolts of how irrational group behaviour may get amplified by social media and information technology. If we could be collectively dense before, now we can do it at light speed and with potentially global reach. That¿s how things go viral, that is how cyberbullying,rude comments online, opinion bubbles, status bubbles, political polarisation and a host of other everyday unpleasantries start. Infostorms will give the story of the mechanics of these phenomena. This will help you to avoid them if you want or learn to start them if you must. It will allow you to stay sane in an insane world of information.¿With this brilliant book, we have been warned. It is up to all of us in the world today to be stewards of he common resource that is trustworthy and relevant information¿.Adam Brandenburger, Stern School of Business, NYU¿It is a highly recommended read for social scientists and concerned citizens alike¿.Christian List, London School of EconomicsSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 332 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3031012216 ISBN 13: 9783031012211
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 42,79
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Privacy Risk Analysis fills a gap in the existing literature by providing an introduction to the basic notions, requirements, and main steps of conducting a privacy risk analysis.The deployment of new information technologies can lead to significant privacy risks and a privacy impact assessment should be conducted before designing a product or system that processes personal data. However, if existing privacy impact assessment frameworks and guidelines provide a good deal of details on organizational aspects (including budget allocation, resource allocation, stakeholder consultation, etc.), they are much vaguer on the technical part, in particular on the actual risk assessment task. For privacy impact assessments to keep up their promises and really play a decisive role in enhancing privacy protection, they should be more precise with regard to these technical aspects.This book is an excellent resource for anyone developing and/or currently running a risk analysis as it defines the notions of personal data, stakeholders, risk sources, feared events, and privacy harms all while showing how these notions are used in the risk analysis process. It includes a running smart grids example to illustrate all the notions discussed in the book.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319361139 ISBN 13: 9783319361130
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 42,79
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -The book contains description of a real life application of modern mathematical optimization tools in an important problem solution for power networks. The objective is the modelling and calculation of optimal daily scheduling of power generation, by thermal power plants, to satisfy all demands at minimum cost, in such a way that the generation and transmission capacities as well as the demands at the nodes of the system appear in an integrated form. The physical parameters of the network are also taken into account. The obtained large-scale mixed variable problem is relaxed in a smart, practical way, to allow for fast numerical solution of the problem.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319471503 ISBN 13: 9783319471501
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 44,94
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book constitutes the refereed proceedings of the 5th International Workshop on Hybrid Systems Biology, HSB 2016, held in Grenoble, France, in October 2016.The 11 full papers presented in this book were carefully reviewed and selected from 26 submissions. They were organized and presented in 4 thematic sessions also reflected in this book: model simulation; model analysis; discrete and network modelling; stochastic modelling for biological systems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319459244 ISBN 13: 9783319459240
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 44,94
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book constitutes the refereed proceedings of the 4th International Conference on Statistical Language and Speech Processing, SLSP 2016, held in Pilsen, Czech Republic, in October 2016.The 11 full papers presented together with two invited talks were carefully reviewed and selected from 38 submissions. The papers cover topics such as anaphora and coreference resolution; authorship identification, plagiarism and spam filtering; computer-aided translation; corpora and language resources; data mining and semantic web; information extraction; information retrieval; knowledge representation and ontologies; lexicons and dictionaries; machine translation; multimodal technologies; natural language understanding; neural representation of speech and language; opinion mining and sentiment analysis; parsing; part-of-speech tagging; question and answering systems; semantic role labeling; speaker identification and verification; speech and language generation; speech recognition; speech synthesis; speech transcription; speech correction; spoken dialogue systems; term extraction; text categorization; test summarization; user modeling.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2016, 2016
ISBN 10: 3662524252 ISBN 13: 9783662524251
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 48,14
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing ArenaSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3031011759 ISBN 13: 9783031011757
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 48,14
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -A trustworthy repository provides assurance in the form of management documents, event logs, and audit trails that digital objects are being managed correctly. The assurance includes plans for the sustainability of the repository, the accession of digital records, the management of technology evolution, and the mitigation of the risk of data loss. A detailed assessment is provided by the ISO-16363:2012 standard, 'Space data and information transfer systems¿Audit and certification of trustworthy digital repositories.' This book examines whether the ISO specification for trustworthiness can be enforced by computer actionable policies. An implementation of the policies is provided and the policies are sorted into categories for procedures to manage externally generated documents, specify repository parameters, specify preservation metadata attributes, specify audit mechanisms for all preservation actions, specify control of preservation operations, and control preservation properties as technology evolves. An application of the resulting procedures is made to enforce trustworthiness within National Science Foundation data management plans.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 331931890X ISBN 13: 9783319318905
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 48,14
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware -This book outlines how Germans convinced their politicians to pass laws allowing citizens to make their own energy, even when it hurt utility companies to do so. It traces the origins of the Energiewende movement in Germany from the Power Rebels of Schönau to German Chancellor Angela Merkel¿s shutdown of eight nuclear power plants following the 2011 Fukushima nuclear accident. The authors explore how, by taking ownership of energy efficiency at a local level, community groups are key actors in the bottom-up fight against climate change. Individually, citizens might install solar panels on their roofs, but citizen groups can do much more: community wind farms, local heat supply, walkable cities and more. This book offers evidence that the transition to renewables is a one-time opportunity to strengthen communities and democratize the energy sector ¿ in Germany and around the world.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 464 pp. Englisch.
Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2016, 2016
ISBN 10: 3662522489 ISBN 13: 9783662522486
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 50,28
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -The world has changed dramatically in recent years and so has the field of economics, but many introductory economics textbooks have remained stuck in the past. This book provides a new beginning for the study of macroeconomics, fundamentally international in its approach and emphasizing current debates and research trends. The first, mostly descriptive half of the book presents the main macroeconomic and financial patterns observed across the world, the institutions that govern national economies and the policy options available to decision-makers. In the second half, different schools of thought in macroeconomics are introduced with an emphasis on their underlying assumptions, so that students can judge for themselves how well they apply in real-world situations.Throughout the book, the post-2007 financial crisis is a continuing focus and financial markets are fully integrated in the analysis. Policy debates are viewed in light of political economy considerations, both domestic and international. The book¿s style focuses on in-depth explanations and supports teaching methodologies based on critical thinking and active learning, encouraging students to relate to current discussions, especially those taking place online.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 456 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319377213 ISBN 13: 9783319377216
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 50,28
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of firms wanting to become solution providers as well as to many managerial levels. The book will also help you self-assess how ready your organization is for success in solution business.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319354264 ISBN 13: 9783319354262
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 50,28
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This text is a rigorous treatment of the basic qualitative theory of ordinary differential equations, at the beginning graduate level. Designed as a flexible one-semester course but offering enough material for two semesters, A Short Course covers core topics such as initial value problems, linear differential equations, Lyapunov stability, dynamical systems and the Poincaré¿Bendixson theorem, and bifurcation theory, and second-order topics including oscillation theory, boundary value problems, and Sturm¿Liouville problems. The presentation is clear and easy-to-understand, with figures and copious examples illustrating the meaning of and motivation behind definitions, hypotheses, and general theorems. A thoughtfully conceived selection of exercises together with answers and hints reinforce the reader's understanding of the material. Prerequisites are limited to advanced calculus and the elementary theory of differential equations and linear algebra, making the text suitable for seniorundergraduates as well.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319385380 ISBN 13: 9783319385389
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 50,28
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book gathers together, in a new way, established and contemporary thinking about how to get the best out of information technology and information systems investments.Working managers who are beset by the complexities of information management in the age of Big Data and the Social Web, and students who are trying to make sense of information management in a chaotic world that is more and more driven by the Internet, will all benefit from this new treatment of a long-standing and problematic domain. Importantly, the book reveals and clarifies the dependencies that exist between the inner world of information technology and the outer world of people and organisations at work.The book differs from other books in its reflective approach.It avoids lengthy, descriptive, and prescriptive dogma. Rather, it provides tools for thinking about information management and it identifies strategic and tactical options at six levels: from the simple consideration of information technology and information systems, right through to issues of organisational performance and business strategy. At the heart of the matter are two critical and tightly connected issues: the ways that we conceive and manage an organisation¿s processes, and the ways that we conceive and manage the information that an organisation needs to sustain those processes.The six-level framework that achieves this clarity is the ¿Information Management Body of Knowledge¿ (familiarly known as the ¿IMBOK¿).This easy-to-understand and easy-to-remember framework has been found to be extremely useful in business, in government, in civil society and in education.Throughout the book, selected research papers are identified and summarised.There are also summary chapters from three different operational perspectives: performance and competency assessment using the IMBOK, undertaking research into related issues, and a review of parallel expert thinking.This book standsas a reference point and resource for all those who need to straddle the disparate worlds of ¿information technology¿ and ¿business¿.It provides firm pedagogical foundations for courses dealing with business management in the information age, and it provides a sound reference framework for researchers who need to position research projects related to information technology and information systems in a wider context. For busy managers, who simply wish to identify, understand and successfully manage information technology-related opportunities, it provides an ideal arrangement of ideas and tools that will help them.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.
Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Sep 2016, 2016
ISBN 10: 3658154063 ISBN 13: 9783658154066
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.Springer VS in Springer Science + Business Media, Abraham-Lincoln-Straße 46, 65189 Wiesbaden 164 pp. Englisch.
Editore: Springer International Publishing, Springer International Publishing Sep 2016, 2016
ISBN 10: 3319380397 ISBN 13: 9783319380391
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Product Information Management is thelatest topic that companies across the world are deliberating upon. As companies sellonline, they are confronted with the fact thatnot allinformation necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes;theirstrategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.
Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Sep 2016, 2016
ISBN 10: 3658144270 ISBN 13: 9783658144272
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book is focussing on the results of the mobil.LAB Doctoral Research Group ¿Sustainable mobility in the metropolitan region of Munich¿ for its first phase. It highlights the key findings of young scientists from diverse disciplines on selected issues of sustainable mobility, such as neighbourhood mobility, sustainable modes, regional governance and spatial aspects. This includes insights of methods used to assess sustainable mobility, the way how to study and how to conceptualize sustainable development in each of the contributions. Each chapter is built on case studies in cooperation with practice partners and based on empirical data in the metropolitan region of Munich. Moreover, a common understanding of sustainable mobility in metropolitan regions and future research perspectives on mobility cultures are developed. In consequence, the knowledge and experiences are shared in order to generate strategies and actions to address, promote and support sustainable mobility in metropolitan regions.Springer VS in Springer Science + Business Media, Abraham-Lincoln-Straße 46, 65189 Wiesbaden 240 pp. Englisch.
Editore: Springer Nature Singapore, Springer Nature Singapore Sep 2016, 2016
ISBN 10: 9811012563 ISBN 13: 9789811012563
Lingua: Inglese
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Drawing upon insights from the natural and social sciences, this book puts forth a provocative new argument that the violent Islamist threat in Indonesia today derives its stubborn resilience from being in essence a complex, adaptive and self-organizing system ¿ or what some specialists might even call a super-organism. The book challenges the popular assumption that ideology is the root cause that explains why Indonesian Islamists radicalize into violent extremism. In addition it addresses why despite years of intense security force pressure, seemingly disparate militant cells keep ¿popping up¿ like the proverbial hydra - and in the apparent absence of a centralized coordinating body, nevertheless appear to display an organic interconnectivity with one another. Going beyond standard ideological mantras the book argues that fresh inter-disciplinary thinking is needed to cope with the constantly mutating violent Islamist challenge in Indonesia, and puts forth a comprehensive strategy for doing so. It will be of interest to academics and students of terrorism, religion and violence in the Southeast Asian region.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.